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Question 1.

a) Highlight and explain the main CEMEX’s globalization strategy.


b) Present your arguments (based on the case) as to why CEMEX opted aggressively for its
global presence.
c) Illustrate how CEMEX has managed to attain a high level of operational efficiency
throughout its distributed operations without a complex organizational structure.
Question 2:
a) Using the SWOT Analytic tools identify the strengths, weaknesses, opportunities and threats
for CEMEX.
Question 3.
a) In a brief way how could you narrate the short term, medium term, and long term
strategies of CEMEX

b) Is CEMEX in a comfortable competitive position across the years considered? Support


your argument by using market and financial trend analyses.
Question 4.
a) Explain (any internal or external) environmental changes that occurred to CEMEX with a
significant contribution to its current business position. Relate them how organization
culture influences the success or failure of companies.

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