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  • Grand Strategy Matrix

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    Iman Nadzirah
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    This document presents a 2x2 matrix that evaluates market growth rate and competitive position to determine one of four possible grand strategies. The strategies are: I) aggressive growth in a strong competitive position during rapid market growth, II) market penetration to gain market share in a weak competitive position during rapid growth, III) market development to find new opportunities in a strong position during slow growth, and IV) diversification or turnaround needed for a weak position in a slow growth market.

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    This document presents a 2x2 matrix that evaluates market growth rate and competitive position to determine one of four possible grand strategies. The strategies are: I) aggressive growth in a strong competitive position during rapid market growth, II) market penetration to gain market share in a weak competitive position during rapid growth, III) market development to find new opportunities in a strong position during slow growth, and IV) diversification or turnaround needed for a weak position in a slow growth market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Grand Strategy Matrix

    Uploaded by

    Iman Nadzirah
    This document presents a 2x2 matrix that evaluates market growth rate and competitive position to determine one of four possible grand strategies. The strategies are: I) aggressive growth in a strong competitive position during rapid market growth, II) market penetration to gain market share in a weak competitive position during rapid growth, III) market development to find new opportunities in a strong position during slow growth, and IV) diversification or turnaround needed for a weak position in a slow growth market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Grand Strategy Matrix

    Rapid Market Growth

    Weak Competitive II I Strong Competitive


    Position Position

    III IV

    Slow Market Growth

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