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  • BCG Matrix

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    Dhiraj Mahajan
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    The BCG matrix is a chart that divides a company's business units into four categories based on their relative market share and market growth. Cash cows are profitable business units in a slow-growing industry. Stars have high market share in fast-growing industries. Question marks have low market share in fast-growing industries. Dogs have low market share in slow-growing industries. The document then provides data on the growth of the FMCG, apparel, and stationery markets from 2011 to 2020.

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    The BCG matrix is a chart that divides a company's business units into four categories based on their relative market share and market growth. Cash cows are profitable business units in a slow-growing industry. Stars have high market share in fast-growing industries. Question marks have low market share in fast-growing industries. Dogs have low market share in slow-growing industries. The document then provides data on the growth of the FMCG, apparel, and stationery markets from 2011 to 2020.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    10 views10 pages

    BCG Matrix

    Uploaded by

    Dhiraj Mahajan
    The BCG matrix is a chart that divides a company's business units into four categories based on their relative market share and market growth. Cash cows are profitable business units in a slow-growing industry. Stars have high market share in fast-growing industries. Question marks have low market share in fast-growing industries. Dogs have low market share in slow-growing industries. The document then provides data on the growth of the FMCG, apparel, and stationery markets from 2011 to 2020.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    BCG

    MATRIX
    BCG MATRIX

    H STARS QUESTION MARKS


    MARKET GROWTH

    I Doing well Don’t know


    G Great what to do with
    H opportunities opportunities

    CASH COWS DOGS


    L Doing well in no
    Weak in market,
    O grown market
    difficult to make
    W with limited
    profits
    opportunities

    HIGH LOW
    MARKET SHARE
    BCG MATRIX

    H
    MARKET GROWTH

    I
    G
    H

    L
    O
    W

    HIGH LOW
    MARKET SHARE
    FMCG MARKET GROWTH

    US $ Billion
    120
    103.7
    100

    80

    60
    49
    40 31.6
    20

    0
    2011 2016 2020

    Source: IBEF Report, Jan 2018


    BCG MATRIX

    H
    MARKET GROWTH

    I
    G
    H

    L
    O
    W

    HIGH LOW
    MARKET SHARE
    APPAREL MARKET GROWTH

    US $ Billion
    250 230

    200

    150
    120
    100

    50

    0
    2018 2020

    Source: IBEF Report, Jan 2018


    BCG MATRIX

    H
    MARKET GROWTH

    I
    G
    H

    L
    O
    W

    HIGH LOW
    MARKET SHARE
    STATIONERY MARKET

    Share %
    2%

    Oraganised
    Unorganised

    98%

    Source: The Economic Times


    BCG MATRIX

    H
    MARKET GROWTH

    I
    G
    H

    L
    O
    W

    HIGH LOW
    MARKET SHARE

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