Professional Documents
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Magnifico Organico (Business Plan)
Magnifico Organico (Business Plan)
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Table of contents
Title Page No.
Section 1 ------------------------------------------ 3
Executive Summary……………………………………………….. 3
Business Plan Proper……………………………………………… 4
Mission & Vision……………………………………………………. 5
The Proponents……………………………………………………… 6
Section 2 ------------------------------------------ 8
Overview of the Business…………………………………………. 8
Name of Business………………………………………………… 8
Section 3 ----------------------------------------- 9
Market Analysis…………………………………………………… 9
Location…………………………………………………………….. 9
Section 4 ------------------------------------------- 10
Competitive Analysis……………………………………………. 10
Section 5 ------------------------------------------------ 11
Sales and Marketing Plan……………………………………. 11
Marketing Plan A………………………………………………. 11
Marketing Plan B………………………………………………. 12
Pricing…………………………………………………………….. 12
1
GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 6 ---------------------------------------- 13
Organizational Structures………………………….. 13
Contribution in the Business……………………… 14
Personnel Needed…………………………………….. 14
Section 7 ------------------------------------------- 15
Business Physical Location……………………….. 15
Facilities……………………………………………….. 15
Equipment/Tools Needed………………………….. 15
Supplies………………………………………………… 16
Manufacturing Process…………………………….. 16
Operating Process …………………………………… 17
Section 8 ----------------------------------- 18
Cash Flow Statement………………………………. 18
Section 9 ------------------------------------ 19
Materials/Tools/Equipment……………...
Collecting Manure
Processing of Fertilizers
Survey of Location for Shop
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Section 1
EXECUTIVE SUMMARY
Our fertilizers are naturally available mineral sources that contain moderate
amount of plant essential nutrients. They are capable of mitigating problems
associated with synthetic fertilizers. They reduce the necessity of repeated
application of synthetic fertilizers to maintain soil fertility.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
The Needs
The information below shows the problem/need of the business plan based
on the gathered data.
1. In Demand Fertilizers
We make sure that our products are purely organic without having any
additives in order to maintain honesty to our costumer’s.
3. One-Stop Shop
To be able to buy our products, our shop is a one stop shop where you
can free to choose your own kind of fertilizers. We offer coupon discounts
to our “suki” and to our first-time costumer’s.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
The information below shows the mission, vision and values based on the
product concept.
Mission
Our Mission is to establish a small-scale but top-graded and world class
organic fertilizers manufacturing company. Our capacity will favorably compete
with leaders in the industry, our firm wants to build an organic fertilizer
manufacturing business that will be listed amongst top 10 organic fertilizers
brands in the whole province of Antique. Promoting organic farming to the local
communities can help to protect the environment from the effects of chemical
fertilizers to our nature.
Vision
Our vision is to establish and produce high-quality pure organic
fertilizers that can be safely used in any types of crops to provide the plants the
necessary nutrition for them and to produce high-quality crops. Our products
can be sold in Hamtic, but also throughout the Province of Antique.
Values
"We are respectful, enthusiastic and commitment to Continuous
improvement, we promote honesty, integrity as whole and as a team and
quality to give customers the best of the best." We work as team to help our
business to grow and evolve while giving our best to our customers without
losing focus.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
THE PROPONENTS
PERSONAL DETAILS
CARMELA M.
AGONDEZ
She is Carmela M. Agondez born in March 25, 2004 in Funda,
Hamtic, Antique and currently living in Guintas, Hamtic,
Antique. She is now a Grade 12 student taking the strand
Accountancy, Business and Management (ABM) under Mrs. Mae Honesty B.
Perfas in Governor Julian Fullon Pacificador National High School.
KRIZZY ANN
SIMBA
She is Krizzy Ann Simba born in October 19, 2004 in
Malandog, Hamtic, Antique and currently living in Malandog
Hamtic, Antique. She is now a Grade 12 student taking the
strand Accountancy, Business and Management (ABM) under Mrs. Mae
Honesty B. Perfas in Governor Julian Fullon Pacificador National High
School.
JESSEL
MONTAÑEZ
She is Jessel Montanez born in January 14, 2004 in San Angel
Memorial Hospital and currently living in Guintas, Hamtic,
Antique. She is now a Grade 12 student taking the strand
Accountancy, Business and Management (ABM) under Mrs. Mae Honesty
B. Perfas in Governor Julian Fullon Pacificador National High School.
YEIZA ANDREA
BALDEVIA
She is Yieza Andrea Baldevia born in January 02, 2005 in
Bocaue Bulacan and currently living in Piapi III, Hamtic,
Antique. She is now a Grade 12 student taking the strand Accountancy,
Business and Management (ABM) under Mrs. Mae Honesty B. Perfas in
Governor Julian Fullon Pacificador National High School.
Rizza Mae
ENRIQUEZ6
She is Rizza Mae Enriquez born in February 16, 1999 in Lapaz
Tubog Hamtic, Antique and currently living in Malandog,
Hamtic, Antique. She is now a Grade 12 student taking the
GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
JOHN KENNETH
PARCE
He is John Kenneth Parce born in August 13, 2004 in Malabon
and currently living in Funda, Hamtic, Antique. He is now a
Grade 12 student taking the strand Accountancy, Business and
Management (ABM) under Mrs. Mae Honesty B. Perfas in Governor Julian
Fullon Pacificador National High School.
The Adviser:
Section 2
OVERVIEW OF THE BUSINESS
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Name of Business
Our Business Name “Magnifico Organico” was derived from the word
“magnificent” and “organic” in spanish it is “magnifico” and “orgánico” The
plant in our logo represents that our product belong to the Agricultural and
Fertilizers Industry.
Section 3
Market Analysis
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Anthopile – they are people who loves planting, they always want their
plant to look beautiful, they can achieve this goal if they are going to use our
organic fertilizer.
Location
We plan to locate our store in the Public Market in Poblacion 5, Hamtic,
Antique. We have chosen to rent a shop in the public market since this place is
always crowded every Sunday and it is the center of all markets in Hamtic.
Section 4
Competitive Analysis
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Garden Soil
Picture
Section 5
Sales and Marketing Plan
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Sales Strategy/Advertising
Marketing Plan A
To attract costumers, we are going to use this following tools;
Flyers. To let people know that we are already available to the public and this
is to distributed to any people and we can also distribute it house to house
Sample Flyers
Posters, Signs. This is to be posted in any areas where a lot of people will be
able to see the poster or signs and to help spread message to a wide audience
Sample Poster
Brochure. This is to be given together with the flyers and this is to show what
products our shop offers.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Marketing Plan B
Giveaways. We will give them giveaways on the selected products they will be
choosing.
Raffle. To attract them to buy to us. The more they buy, the more chances of
winning some cash, appliances or etc.
Pricing
Our prices will be affordable for our target market. The pricing is based
on the raw materials of the product used and a little profit will be applied.
Our competitors charge in average. It means that their prices depend on
market demand for their customers. They charge this way to maintain the
competitiveness to the business world.
Section 6
Organizational Structure
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
In this part, you will know our own organizational / management chart
based on our chosen business.
Organizational Chart
Carmela M. Agondez
Owner
Jessel Montañez
Manager
John Kenneth Parce Rizza Mae Enriquez Yeiza Andrea Baldevia Krizzy Ann P. Simba
Manure Collector Personnel Production Personnel Packaging Personnel Sales Agent
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Personnel Needed
We only have one personnel in every unit, Incase we are going to hire
employees, we would be needing;
Manure Collector. To collect the animal manures in the farm and the other
types of compost that we have.
Packaging Personnel. To pack all the processed product of the compost and
the manures.
Sales Agent. They will be the one to sell all the Finished product to the market.
Section 7
Operating Plan
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Facilities
For the production of our products, we will be using one of our old stock
room and renovated it to become our production/packaging room.
Equipments/Tools Needed
The equipments/tools that we are going to use are;
Sack. This is used on manures and compost. The collector will be using this to
gather/collect manures and composts
Gloves. This will be used by the collector when gathering manures and
compost, to protect their hands from any sharp sticks or any other sharp
objects.
Disposable Gloves. These gloves will be used by the production personnel and
packaging personnel while processing the said product
Apron. To avoid having dirt on their clothes and to maintain the cleanliness.
Weighing Scale. Used by the packaging personnel to measure the weight of the
each pack of our product
Paper Bag. Instead of using plastic, we will be using paper bags to our
costumers when they buy to us.
Supplies
The supplies bellow are mostly used in making our procucts.
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Animal Manure. These are the manures that came from carabao or cows.
Composts. These are the composts that came from vermi-compost or green
compost that is also rich of nutrients that are good for the soil.
Stickers. These will be used for tha packaging of the fertilizers ziplock bag
Zip Lock bag/pouch. These is used to packed all the finished product.
Manufacturing Process
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Operating Process
Input
Transformation Process
Output
Production
Collecting
Rentals and Facilities Organic Fertilizers
Manufacturing
Packaging
Organic Fertilizers
Section 8
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
This section will show the cash flow of the business. The owner will
provide the Php. 15,000 as the beginning balance of the company
Magnifico Organico
Cash Flow Statement
For the 1st Trimester
January February March
Beginning Balance Php. 10,000 Php. 35,400 Php. 63,500
Cash In
Sales 40,500 42,000 87,750
Total 40,500 42,000 87,750
Cash Out
Labor Fee 500 1,500 2,000
Rental 1,500 1,800 2,000
Wages 1,000 1,000 1,500
Materials 7,500 5,000 4,500
Marketing 4,600 4,600 4,000
Total Php. 15,100 Php. 13,900 Php. 14,000
Section 9
Exhibits and Appendices
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Materials/Tools/Equipment
Collecting of Manures
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GOVERNOR JULIAN FULLON PACIFICADOR NATIONAL SCHOOL
Funda, Hamtic, Antique
Processing of Fertilizers
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