MGT.

11
STRATEGIC
BUSINESS ANALYSIS

JOHN RUSSEL R. PEREZ, MBA

University of Antique, Sibalom, Antique
johnrussel.perez@antiquespride.edu.ph
COURSE DESCRIPTION

This course deals with identifying needs of

business, with a thorough analysis of its
internal and external environment, and
developing innovative solutions which are
aligned to the enterprise strategy, expectations
and needs of the business. It includes analysis
and interpretation of accounting data as aids in
managerial decision-making process, balance
scorecard, performance evaluation, and
responsibility accounting. This will equip the
students the knowledge and techniques in
understanding the organization and industry,
assessing risks, develop alternative solutions
and choosing the most feasible one, and
preparing a business case.

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COURSE DESCRIPTION

• This course provides and advance study of the interface between

modern managerial accounting and the business functions of strategic
planning, marketing, manufacturing and human resource
management. The accountant’s role in the marketing decision areas
are specifically considered.
• This course identifies the professional accountant’s role in the major
contemporary issues and economic concepts (macroeconomics and
microeconomics) that have emerged in the management consultancy
practice, At the end of the course students should be able to apply all
the contemporary and relevant concepts in their preparation of an
undergraduate project feasibility study. Formal defense of the project
feasibility study will be conducted at the end of the course.

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RATIONALE

• Strategic business analysis

involves outcome focused
thinking, simultaneously
understanding business
context, business challenges,
and the complexities of the
internal and external
environment to frame the
scope of the transformation,
articulate the business
need/outcome, and shape
the agenda for
transformation.

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Course Learning Outcomes

• At the end of the chapter you will be able to:

1. Understand the process and the relevance of
strategic management and strategic
competitiveness to organization
2. Understand the external environment of an
organization
3. Understand the internal environment of an
organization
4. Understand and learn how to implement/execute
various business level strategies of an organization
can utilize
5. Understand and learn how to implement/execute
various corporate level strategies an organization
can utlize

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CHAPTER 1
Foundation of
Strategy Analysis

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