TAMIL NADU AGRICULTURAL UNIVERSITY

B.Sc. (Agri & Hort) Degree Programme

Mid semester Examination, June 2019

Year : 2019 (2017 Syllabus) Time : 1 hr

Semester : IV
Max. Marks: 20
PART-A
(Answer All questions) [40 x 0.5 = 20]
PART – A
Choose the correct answer
1. The Personal letters and Circular letters are part of the communication method
A) Spoken B) Visual
C) Group D) Written
2. Obstruction which enter channel is called as
A) Impediment B) Noise
C) Voice D) Constraint
3. It should clearly state what to do, how to do, when to do and what would be the result
A) Communication B) Information
C) Message D) Source
4. The quality of a communicator who is sensitive towards receiver’s needs, feelings and
perception is called
A) Empathy B) Sympathy
C) Homophily D) Hetrophily
5. According to the channel of communication classification the ‘nature of contact with the
people’ is grouped under
A) Spoken and Written B) Audio, Visual, Audio-Visual
C) Localite, Cosmopolite D) Individual, Group, Mass
6. The information which is passing from a superior to subordinate is called as
A) Downward Communication B) Internal Communication
C) Horizontal Communication D) Upward Communication
7. In the listening process listener has little awareness of the content what is being said is called
A) Appreciative listening B) Evaluative listening
C) Superficial listening D) Content listening

8. It is a research tool that requires respondents to make regular records of their daily activities
A) Lab record B) Field diary
C) Accurate Document D) Media

9. Purpose of oral presentation

A) Inform B) Persuade
C) Entertain D) All the above

10. Most popular and effective method of oral presentation is

A) Memorisation B) Extemporaneous

1
 C) Manuscript D) Impromptu

11. PART – B
Match the following

(a) Informal Communication (i) Communication by words

(b) Day Dreaming (ii) Information overload
(c) Verbal Communication (iii) Behavioural Disorder
(d) Non-verbal Communication (iv) Communication by Gesture
(e) Physical barriers (v) Friends and Family

A) (a)-i, (b)-ii, (c)-iii, (d)-iv, (e) - v B) (a)- v, (b)-iv, (c)-iii, (d)-ii, (e) - i
C) (a)-v, (b)-iii, (c)-i, (d)-iv, (e) - ii D) (a)-ii, (b)-iv, (c)-iii, (d)-i, (e) -v
12. Match the following

(a) Hearing - (i) Informal speech

(b) Listening - (ii) Lab record
(c) Impromptu (iii) Voluntary action
(d) Anxiety - (iv) Involuntary action
(e) Research tool - (v) Stage fear

A) (a)-iv, (b)-iii, (c)-i, (d)-v, (e) - ii B) (a)-i, (b)-ii, (c)-iii, (d)-iv, (e) - v
C) (a)-v, (b)-iii, (c)-ii, (d)-iv, (e) - i D) (a)-ii, (b)-iii, (c)-i, (d)-v, (e) - iv

PART – C
Fill in the blanks with the correct answer
13. The process by which two or more people exchange ideas, facts, feelings or impressions in
ways that each gains a common understanding and use of messages is termed as------------
A) Information B) Outsourcing
\
C) Communication D) Message
14. Non-verbal communication is an impressive communication to all segments of audience. -----
---------and ---------------are best examples.
A) Frown and Winkling B) Nodding and Waving
C) Both A & B are correct D) A is wrong and B is right
15. Among the different senses and perception of human being ------------------ influences highest
percentage
A) Sight B) Sound
C) Smell D) Touch and Taste
16. Communication has --------------and ----------------functions
A) Information and Instructive B) Influence and Integrative
C) A is right and B is wrong D) Both A & B are correct
17. Act of making a conscious effort to perceive the sound
A) Hearing B) Listening
C) Noise D) Message

18. Whole body Listening means

A) Active Listening B) Passive Listening
C) Involuntary Listening D) Voluntary Listening
19. Writing that present clear, accurate, concise information to the readers
A) Effective writing B) Technical writing
C) Influence writing D) Persuade writing

20. Study of physical space in interpersonal relation

A) Chronemics B) Gesture
C) Proxemics D) Posture

21. People do their missions, tasks one after another

A) Polychronic people B) Monochronic people
C) Goal oriented people D) All the above

22. In the writing process the writer focus only on content and structure is called
A) Pre-writing B) Editing
C) Drafting D) Proofreading

PART – D
Read the following picture carefully and answer the questions

23 The formal communication normally takes places in

a) Institution b) Self Help Groups
c) Association d) Farmers Federation
24. Communication in between the same cadre of post and designation is termed as
a) Diagonal b) Vertical
c) Upward d) Horizontal
25 Mass media communication builds
a) Skill b) Awareness and Knowledge
c) Attitude d) Intelligence
26. Backward flow of communication is
a) Transmission b) Sending
 c) Feed back d) Receiving
Answer the questions based on the below pictures

27 Among the sensory organs, the largest reach of communication takes place through
a) Skin b) Ears
c) Eyes d) Tongue
28 Among the sensory organs the following are encodes and decodes
a) Ears b) Tongue
c) Both a & b are false d) Both a & b are true

29. Find the statements

I. Specialized Receptors in the Skin Send Touch Signals to the Brain
II. Olfaction: Chemicals in the Air Stimulate Signals the Brain Interprets as Smells
a) Statement I True and II False b) Statement I True and II True
c) Statement I False and II False d) Statement I False and II True
30. Up to ----------------- percentage of what is kept in mind by majority of the people, if they
participate actively and all the senses are involved
a) 52 % b) 65%
c) 80% d) 90%
31 Most of the people kept in mind ----------------- percentage of what they read
a) 5-10% b) 10-15%
c) 20-25% d) 30-35 %
Answer the questions based on the below pictures

32 Trustworthiness and competence of communication is termed as-----------

a) Fidelity b) Utility
 c) Reachability d) Creditability
33. The channel of communication are from outside the social system of the received and at the
same time no personal face-to-face contact is involved as termed as
a) Impersonal cosmopolite b) Personal cosmopolite
c) Personal Localite d) Impersonal Localite
34 The missing link in the present day extension system is
a) Empathy b) Sympathy
c) Feed Back and Follow-up d) Homophily
35. It is the faithful performance of communication process by all it elements
a) Credibility b) Fidelity
c) Utility d) Reachability
36 The communication type best apply to largely illiterate audience
a) Written communication c) Informal communication
b) Oral communication d) Formal communication

Viewing the following image and answer the questions

37. It is a measure of unpredictability of the state, or equivalently, of its average information

content.
a) Redundancy b) Entropy
c) Noise d) Channel Capacity
38. The communication model was developed during
a) 1949 b) 1960
c) 1947 d) 1961
39. In this model, the source is speaker, the signal is the speech and destination is the ----------
a) Audience b) Feed back
c) Follow-up d) Popularization
40 The communication model was developed by
a) Berlo b) Schramm
c) Shanon-weaver d) Osgood