Department of Education

Schools Division of Negros Occidental

Isabela National High School

SECOND QUARTER EXAMINATION

MEDIA ARTS 7
Direction: Read each item carefully and choose the letter of the BEST answer from the choice given.
1. Is the practice of using visual elements to communicate information or ideas.
A. Visual Communication C. Typography
B. Graphic Design D. Color Psychology
2. Is the study of colors in relation to human behavior. It aims to determine how color affects us.
A. Visual Communication C. Typography
B. Graphic Design D. Color Psychology
3. Design is the art of visual communication that combines images, words, and ideas to
convey A message to an intended audience through visuals and design.
A. Visual Communication C. Typography
B. Graphic Design D. Color Psychology
4. Is one of the key pillars of design, and it speaks volumes about a brand or an artwork when executed
stylistically or even customized.
A. Visual Communication C. Typography
B. Graphic Design D. Color Psychology
5. The objectives of these signs are functionality, universality and efficient communication of directional
information.
A. Editorial Designs C. Wayfinding Signs
B. Brochures and Flyers D. Packaging Designs
6. Influence consumers to actually buy and test the product.
A. Editorial Designs C. Wayfinding Signs
B. Brochures and Flyers D. Packaging Designs
7. Are informative paper documents that is also often used for advertising.
A. Editorial Designs C. Wayfinding Signs
B. Brochures and Flyers D. Packaging Designs
8. Graphic visual representations of information, data, or knowledge intended to present information
quickly and clearly.
A. Editorial Designs C. Wayfinding Signs
B. Brochures and Flyers D. Packaging Designs
9. It is an identifying mark or symbol that doesn’t contain the business name
A. Logomark C. Identity
B. Logotype D. Branding
10. Words or name of a business that is designed in a special way.
A. Logomark C. Identity
B. Logotype D. Branding
11. Happens when two design elements are in opposition to each other. You can use this to emphasize a
design element.
A. Contrast C. Proximity
B. Alignment D. Repetition
12. This helps strengthen the overall look of the design, creating rhythm and cohesion.
A. Contrast C. Proximity
B. Alignment D. Repetition
13. Creates a visual relationship and sees it as an entire composition of objects.
A. Contrast C. Proximity
B. Alignment D. Repetition

14. Elements properly will clean up a design and eliminate the mess that can occur when elements are
placed randomly.
A. Contrast C. Proximity
B. Alignment D. Repetition
For numbers 15-20. Direction: Identify the following icons if they belong to..
A. Logomark B. Logotype
15. 17. 19.

16. 18. 20.

21. Communication that is based on words that are said, spoken, or using the human voice. It happens in phone
calls, radio broadcasts, and in speeches and lectures.
A. Verbal communication C. Written Communication
B. Non-Verbal Communication D. Media Forms
22. Communication that is based on text and numbers, these would include letters, notes, flyers, invoices, or
receipts.
A. Verbal communication C. Written Communication
B. Non-Verbal Communication D. Media Forms
22. Uses other means aside from the voice. This communication includes facial expressions, hand and body
movements, and body language.
A. Verbal communication C. Written Communication
B. Non-Verbal Communication D. Media Forms
23. Media channels that are used for “one-to-many” messages and made through a one-way form where the
message is sent to the receiver, but the receiver cannot generally comment or make feedback.
A. Print Media C. New Media
B. Broadcast Media D. Social Media
24. A type of communication channel where information is transferred through virtual networks and
communities.
A. Print Media C. New Media
B. Broadcast Media D. Social Media
25. Digital communication channels that are designed around the concept of “interactivity” or the ability of the
user to choose his or her content.
A. Print Media C. New Media
B. Broadcast Media D. Social Media
26. Media channels based on text and using some sort of printing such as paper and tarpaulins.
A. Print Media C. New Media
B. Broadcast Media D. Social Media
27. It is the type of noise that we hear such as car horns, dogs barking, and videoke singing.
A. Physical Noise C. Semantic Noise
B. Electronic noise D. Psychological Noise
28. These are disruptions in the transmission signals of communications, such as TV static, bad sound volume,
choppy phone signals, blurred video.
A. Physical Noise C. Semantic Noise
B. Electronic noise D. Psychological Noise
29. It is the type of noise where ideas or emotions change the meaning of communications we are receiving. A
sample of this is how we would immediately dismiss information without verifying it, simply because it came
from the village tsismosa.
A. Physical Noise C. Semantic Noise
B. Electronic noise D. Psychological Noise
30. This type of noise can happen when the receiver is having difficulty understanding the language or accent of
the speaker, or it can be when there is too much technical terms that the message is not being properly received
by the listener.
A. Physical Noise C. Semantic Noise
B. Electronic noise D. Psychological Noise
31. A common type of sound produced by a human being. This is usually in the form of words or simple
sounds.
A. Voice C. Ambient Sound
B. Music D. Sound Effects
32. Defined as “sounds organized in succession” to produce a harmonious or whole work that conveys emotion
or a message.
A. Voice C. Ambient Sound
B. Music D. Sound Effects
33. These are the sounds of the environment or surroundings.
A. Voice C. Ambient Sound
B. Music D. Sound Effects
34. These are the sounds objects make. A type of sound that are used for important objects or objects your
characters interact with.
A. Voice C. Ambient Sound
B. Music D. Sound Effects
35. These are short pieces of Sound, Sound Effects, or Music that are used as an accent or emphasis on an
object, movement, or idea. This is usually heard in comedies and children’s programming.
A. Voice C. Ambient Sound
B. Stingers D. Sound Effects
36. According to Eric Douglas there are 4 powers in communication. What do you call the lowest power, we
have this from the time we are born.
A. first power C. third power
B. second power D. fourth power
37. It is the power of understanding and responding to people in their style. This the highest power.
A. first power C. third power
B. second power D. fourth power
38. It is the power of listening and responding, where we need to communicate based on how we understand
and what is being communicated by us.
A. first power C. third power
B. second power D. fourth power
39. It is the power of regulating attention and intention, this is about control. In this power you are now able to
determine what you say and how you say it to achieve the desired result.
A. first power C. third power
B. second power D. fourth power
40. The word communication literally means _______________.
A. “to listen” C. “to make common”
B. “to talk to someone” D. “to talk and to listen”

41-45 Draw the most basic definition of communication.

46-50 Following the basic techniques, create a sample of visual hierarchy.