6 Ballygunge Place:

Has the brand reached its destination

Submitted by
Group 11

Abhishek Kshirsagar - MBA07072

Dipti Pawar - MBA07036
Akash Bacchav - MBA07021
Krati Dubey - PHD02001
 BACKGROUND
Company Customers Competitors Collaborators
· Founded in the year 2003 · Agency
·Street Food Shops
it is a Bengali Restaurant · Vendors
· High Class Customers · In House Restaurant –
Chain in Kolkata
· Bengali Customers Aaheli · Government
· Founders are Aninda Palit,
· Nostalgic Food Lovers · Fine Dining Restaurants · Chefs
Chef Sushanta Sengupta,
· Experimental Segment · Stand Alone Outlets

Swaminathan Ramani
· Authentic Food Lovers

· Offered Services are Fine

Dining Restaurants, Bengali

Cuisine

Context
Social Technological Environmental
Political Economical
· Customers of · The upgraded · Demand of the
· Growth and · The rate of inflation technological
moderate to high class customers for recycled
development are will assist in the infrastructure aids in
should also be products is increasing
supported by powerful expansion of the firm obtaining FDI
political institutions prioritized

Legal -· From Recruitment to

promotion the company is
following Anti Discrimination
Law
 Decision Problem
Methods for developing new goods with the potential to expand the 6BP brand
internationally

Should they expand by seizing an unexplored market niche?

03
ALTERNATIVES AND EVALUATION OF
ALTERNATIVES
Different approaches to marketing
More infrastructure might be added to the 6BP region, expanding the variety of potential clients
and expanding the market.
New Product Line
They must branch out into other popular items among young people and expand into new
international markets.
Emerging Markets
Since they are already an established player, they can experiment with new tactics and expand
into untapped markets.
04
 RECOMENDATIONS
Strengthen Distribution Network
If 6BP is serious about penetrating the market they haven't yet targeted, they need to
improve its distribution network.
Develop unique marketing tactics
They'll need to develop innovative marketing strategies to attract their ideal clientele to their
new restaurants.
Adapt to different cultural aspects of different markets
Since they are changing their cuisine menu to test a new market, they must also consider
other cultural facets.
Expand into new regions
Must learn about niche markets, their limits, and the geographical dynamics that affect
them. 05
Thank You

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