Faculty of Hotel and Tourism Management

Universiti Teknologi MARA Cawangan Melaka Kampus Alor Gajah

HTM130 – INTRODUCTION TO HOSPITALITY AND TOURISM INDUSTRY

(Semester October 2022 – March 2023)

Case Study Guidelines

1. Describe the fundamental interrelation of the hospitality and

tourism industry. (C2)
2. Discuss the hotel and foodservice classification and different types
Course Learning Outcome of ownership. (A2)
3. Demonstrate teamwork skills in group work related to issues and
practices in the hospitality and tourism industry. (A2)

Method Case Study Report

Assessment Percentage 15% (Each case study = 5%)
Title Issues and challenges in the hospitality and tourism industry.
Type of Assignment Group work

Introduction:
The hospitality and tourism industry has been facing dramatic changes in business nowadays.
The changes within the industry have their challenges and face difficulties in dealing with the
situation. Based on the scenarios given (refer to Appendix 1), students are required to discuss,
analyze and provide feedback related to the topics in the syllabus and to present the work in
a short report. A short report should also include the conclusion, recommendations, and how
to solve the problems.

Instructions:
1. This is a case study assignment and needs to be prepared in a group of 3 or 4 members.
2. This assignment consists of 3 case studies and should be submitted on the due dates
given.
3. Due dates for this case study assignment are on WEEK 6 for CASE STUDY 1, WEEK 8 for
CASE STUDY 2, and WEEK 10 for CASE STUDY 3.
4. Each case study must be submitted using a proper cover page. (Refer to Appendix 2)
5. Any inquiry should be forwarded to your respective lecturer.
RUBRIC FOR CASE STUDY:

POOR FAIR GOOD EXCELLENT MARKS

No. CRITERIA
1 2 3 4 OBTAINED

Organization Hard to follow Scattered and Logically Excellent structure

1
(Overall order, and needs further ordered with of paragraphs and
flow and understand. development. paragraphs transitions
transitions) and enhances
transitions. readability and
understandability.

Not able to Able to Able to retrieve Able to retrieve

Optimization retrieve retrieve information information from
2
information information from many maximum
from minimal references. references
references

No new idea to Able to solve Able to solve Able to solve

solve problems problems with problem with problems with
New Idea weak new good new excellent new
3
ideas ideas ideas

Initiative No initiative to Demonstrate Demonstrate Demonstrate

4 complete a task limited initiative good initiative in excellent initiative
in completing a completing a in completing a
task task task

Numerous Three to five Fewer than No spelling or

5 Grammar & grammatical grammatical or three grammatical errors.
Spelling and/or spelling spelling errors. grammatical or
errors. spelling errors.

TOTAL (20 MARKS)

CONVERT TO 5%
APPENDIX 1: List of Case Studies

CASE STUDY 1

CASE STUDY 2

CASE STUDY 3
APPENDIX 2: Example of Cover Page

FACULTY OF HOTEL AND TOURISM MANAGEMENT

UNIVERSITI TEKNOLOGI MARA CAWANGAN MELAKA

INTRODUCTION TO HOSPITALITY AND TOURISM INDUSTRY

HTM130

Case Study Report

CASE STUDY 2

Prepared By:
NAME UITM ID GROUP
NAJWA ADLINA BINTI DIN 2021201024 THM1151Ba
NUR SAFIAH BINTI AZLAN 2021585796 THM1151Bb
RASYIDAH BINTI RAMLI 2021965484 THM1151Ba

Lecturer:
Madam Fauzunnasirah Binti Fazil

Submission Date:
17th November 2022