The Labour Party

Visual identity guidelines

Our visual identity consists of the visual elements

and marks which are used to create the look or
appearance of our organisation.

Using these things in a consistent way shows that

we are clear about our message and are speaking
with ‘one voice’ as an organisation.

This is a short and concise guide to help you use

the new look and feel for Labour.
Logo

Primary Logo

Primary Logo with website

Reversed out logo

The colour for our logo is Pantone 199.

Labour Red CMYK - C0 / M100 / Y69 / K0
Logo

Primary Logo

Minimum width 35mm

Exclusion zone - when

Exclusion zone - 6mm at 35mm
sizing up use the height
of the Labour ‘L’

Primary Logo with website

Minimum height 10mm

Exclusion zone - when
Exclusion zone - 6mm at 35mm
sizing up use the height
of the Labour ‘L’
Colours

Primary colours

C0 C0
M100 M100
Y69 Y69
K0 K10
Pantone 199 Pantone 199
+ 10% black

C0 C0
M0 M0
Y0 Y0
K0 K100
Font

Font
Open Sans can be accessed by all departments and candidates of the Labour party.
Please refrain from using italics.

Open Sans Slim

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open Sans Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open Sans Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open Sans Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Open Sans Extra Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Layout

Layout examples

TUITION FEES DOWN

FROM £9,000 TO £6,000
STUDENT GRANT UP
BY £400 A YEAR
TEACHING BUDGETS
PROTECTED

A BETTER
PLAN.
A BETTER
FUTURE.

A better plan. A better future.

The Labour logo

will always sit
bottom left corner.

Building an
NHS with
time to care
20,000 more nurses
8,000 more GPs
A GP appointment
within 48 hours
Cancer tests and results
within a week

Join us at labour.org.uk

A space for a
tagline, call to
action or webiste.