TITLE: DETERMINING THE EFFECTIVE MEDIUM OF ADVERTISEMENT TO PROMOTE PRO-YA SHAKE IN

CAPITOL UNIVERSITY

FINAL FINDINGS AND RESULTS IN TABLES AND GRAPHS

How much is your allowance daily?

a.10php - 49php
b.50php - 99php
c.100php - 149php
d.150php - 249php
e.250php and above

Table 1 – Daily Allowance

MI TOTA
Q BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 34 20 7 12 1 12 1 2 9 98
B. 56 58 11 8 3 9 1 10 4 160
C. 23 37 3 4 2 4 3 13 3 92
D. 6 10 2 0 4 0 5 1 28
E. 5 10 1 0 1 0 5 0 22
TOTAL 400

Chart 1 – Daily Allowance

Daily Allowance
22
28 98
a.10php - 49php
b.50php - 99php
92 c.100php -
149php
d.150php -
249php
160

This Graph shows that majority of the students in Capitol University have a daily allowance in the
range of 50php-100php. Then, the minority of the students in Capitol University has a daily
allowance in the range of 250php and above.
How much do you spend for your snacks daily?
a.10php - 49php
b.50php - 99php
c.100php - 149php
d.150php - 249php
e.250php and above

Table 2 – Daily Snack Allowance

MI TOTA
Q BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 98 112 17 19 3 24 2 22 13 310
B. 15 21 7 4 3 4 3 10 3 70
C. 8 2 0 2 0 2 1 15
D. 1 0 0 1 2 4
E. 0 0 0 1 1
TOTAL 400

Chart 2 – Daily Snack Allowance

Snacks Allowance
15 4 1

70
a.10php - 49php
b.50php - 99php
c.100php - 149php
d.150php - 249php
e.250php and above

310

In a students’ daily allowance, a portion is spend for their snacks. This graph shows that the majority
of the Capitol University students give a portion of 10php-49php from their daily allowance for their
snacks.
Do you know that ProYa Shake is avilable in school?
a.Yes
b.No

Table 3 – Awareness of Pro-Ya Shake in School

I MI TOTA
Q BSBA CME ENGR. EDUC T CRIM CAS BSN D L

A. 115 78 12 20 5 18 5 27 10 290
B. 7 57 12 3 1 12 0 9 9 110
TOTAL 400

Chart 3 – Awareness of Pro-Ya Shake in School

110

YES
NO
290

This graph shows that 290 students said YES and 110 students said NO. This means that most of the
students knew that Pro-Ya Shake is existing at Capitol University Canteen.
Have you bought ProYa Shake?

a.Yes
b.No

Table 4 – Number of Students who have bought Pro-Ya Shake

I MI TOTA
Q BSBA CME ENGR. EDUC T CRIM CAS BSN D L

A. 62 35 5 6 1 7 0 8 6 130
B. 53 43 7 14 4 11 5 19 4 160
TOTAL 290

Chart 4 – Number of Students who have bought Pro-Ya Shake

130 YES
NO
160

290 out of the 400 sample size said that they are aware about the existence of the Pro-Ya Shake.
However, the minority of the students who bought Pro-Ya shake is 130 only.
If yes, how often do you purchase?
a.Once a day
b.Twice a day
c.Twice a week
d.Every other day
e.once a month

Table 5 – Frequency of Purchase of Pro-Ya Shake

MI TOTA
Q BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 10 4 2 1 0 2 0 1 2 22
B. 0 5 0 1 0 1 0 0 1 8
C. 7 9 0 0 1 1 0 0 0 18
D. 14 4 0 1 0 1 0 1 1 22
E. 31 13 3 3 0 2 0 6 2 60
TOTAL 130

Chart 5 – Frequency of Purchase of Pro-Ya Shake

Frequency of Buying
19
Once a day
57 8 Twice a day
Twice a week
Every other day
16 Once a month
14

Since only 130 students have bought Pro-Ya Shake, 57 of them said they bought once a month. 19

students bought once a day, 8 students bought twice a day, 16 students bought twice a week, and 14

students bought every other day. This means that majority of the students bought once a month and
 minority of them bought twice a day.

How did you know about the ProYa Shake?

a.Television d. Radio
b.Posters e. Word of Mouth
c.Leaflets f. Facebook

Table 6 – Source of Information about Pro-Ya Shake

MI TOTA
BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 3 5 0 2 1 1 0 0 1 13
B. 37 36 4 6 2 6 2 8 7 98
C. 4 1 1 1 0 0 2 3 12
D. 1 2 0 0 1 0 0 2 6
E. 75 43 17 13 3 10 3 8 12 116
F. 18 21 7 1 2 3 0 12 13 45

Chart 6- Source of Information about Pro-Ya Shake

Where did you know about ProYa?

13 Television
45 Posters
Leaflets
98
Radio
Word of Mouth
Facebook
116
12
6

The chart shows that only 13 students knew Pro-Ya Shake through television, 98 of them knew
by posters, 12 through leaflets, 6 through radio, 116 through word of mouth, and 45 students
knew it through Facebook. The majority of them got the information through word of mouth.
Do you know the nutritional values of ProYa Shake?
a.Yes
b.No
c.Maybe

Table 7 – Knowledge about Nutritional Values of Pro-Ya Shake

EN I MI TOTA
Q BSBA CME GR. EDUC T CRIM CAS BSN D L

A. 22 28 1 5 0 10 1 7 2 85
B. 41 34 9 14 1 8 4 16 3 130
C. 21 16 2 1 0 0 0 4 0 44
TOTAL 259

Chart 7 – Knowledge about Nutritional Values of Pro-Ya Shake

Do you know the nutritional values of

ProYa Shake?
44
Yes
85 No
Maybe

130

The chart shows that 85 students recognize the facts about nutritional values of Pro-Ya Shake.
However, 130 of them which encompass the majority of the students said NO and 44 of them are
not sure of the nutritional values it contains.
If yes, check the nutritional values you think it contains.
a.Protein
b.Calcium
c.B-vit
d.Animacids

Table 8 – Knowledge on Nutritional Values Contained in Pro-Ya Shake

MI TOTA
Q BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 46 30 2 2 0 9 1 11 12 113
B. 16 23 1 3 2 4 1 9 4 63
C. 17 15 2 1 0 7 0 3 4 49
D. 4 15 1 1 0 1 0 1 6 29
TOTAL 254

Chart 8 – Knowledge on Nutritional Values Contained in Pro-Ya Shake

Percentage
120
100
80 Percentage
60 113
40
63 49
20 29
0
Protein Calcium B Vitamins Amino Acid

This chart shows the nutritional values contain in Pro-Ya shake. Thus, 113 of the students knew
that it contains protein, 63 knew it that it has calcium, 49 knew that it has B Vitamins and 29
knew that it contains amino acids.
If yes, have you shared the facts of the existence of ProYa Shake to the people you know?
a.Yes
b.No

Table 9 – Shared Information about Pro-Ya Shake

I MI TOTA
Q BSBA CME ENGR. EDUC T CRIM CAS BSN D L

A. 47 32 2 2 1 10 0 5 5 104
B. 53 53 5 14 1 11 4 13 8 162
TOTAL 266

Chart 9 – Shared Information about Pro-Ya Shake

PERCENTAGE

162
104

YES NO

This chart shows that 104 students shared the information of the Pro-Ya Shake to other students
and 162 of them didn’t share the information that it contains. This means that the information
will not matter to the students anymore.
Do you like the packaging of the ProYa Shake?
a.Yes
b.No

Table 10 – Pro-Ya Shake Packaging

I MI TOTA
Q BSBA CME ENGR. EDUC T CRIM CAS BSN D L

A. 61 68 16 11 1 9 3 14 26 209
B. 53 50 9 13 5 17 1 13 11 172
TOTAL 381

Chart 10 – Pro-Ya Shake Packaging

PERCENTAGE

172
109

YES
NO

This chart shows the packaging of the Pro-Ya Shake 109 of the students said YES and 172 said
NO. This means that the packaging of Pro-Ya Shake needs to be improved.
If no, what would you like to change in order to improve the packaging of the ProYa Shake?
290 Respondents
a.Color
b.Size
c.Label
d.Others

Table 11 – Change to improve Pro-Ya Packaging

MI TOTA
Q BSBA CME ENGR. EDUC IT CRIM CAS BSN D L

A. 14 14 2 4 0 3 0 2 9 48
B. 26 27 6 6 2 13 0 6 8 94
C. 24 22 3 3 3 6 1 4 4 70
D. 6 4 1 0 0 1 0 5 2 19
TOTAL 229

Chart 11– Change to improve Pro-Ya Packaging

 PERCENTAGE
94

48 70

19

COLOR
SIZE
LABEL
OTHERS

Since majority of the students want to improve the packaging of the Pro-Ya shake, 48 of them
said that its color should be changed, 94 said that its size, 70 said that its label and 19 indicated
texture, style, and shape as others

Knowing that ProYa Shake has nutritional value, will you purchase It over other non-fruit
drinks?
a.Yes
b.No

Table 12 – Choosing Pro-Ya Shake over Other Drinks

I MI TOTA
Q BSBA CME ENGR. EDUC T CRIM CAS BSN D L

A. 67 69 17 16 2 15 3 23 29 241
B. 54 52 4 6 4 13 2 6 18 159
TOTAL 400
 Chart 12 – Choosing Pro-Ya Shake over Other Non-fruit Drinks

PERCENTAGE
241

159

YES
NO

This chart shows that 241 students will purchase Pro-Ya Shake while 159 students said that they will not
purchase it over other non-fruit drinks.