The Potential for

Tourism in Pakistan:
Challenges and Way
Forward
Current Affairs with SIR USMAN (PAS)

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Sequence
• Currency of Topic
• Literature Review
• The Potential for Tourism in Pakistan
• Challenges to the Tourism Sector in Pakistan
• Way Forward: Solutions
• Questions and Answers

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Currency of Topic

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Literature Review
• Samina Khalil, Mehmood Khan Kakar and Waliullah, “Role of
Tourism in Economic Growth: Empirical Evidence from
Pakistan’s Economy”, The Pakistan Development Review

• Effects of this sector on:

• Balance of payments
• Regional development
• Economic diversification
• Government revenue
• Employment generation.

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Urgency
• Numbers of tourists in popular tourist destinations such as
Gilgit-Baltistan alone have increased from 250,000 to 700,000
in just three years
• Have to avail this opportunity instead of waiting for it to turn
into a tragedy

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The Potential for Tourism in
Pakistan
• Scenic Beauty

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The Potential for Tourism in
Pakistan

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Passu Cones, Hunza, Gilgit Baltistan
The Potential for Tourism in
Pakistan

Kutwal Lake, Haramosh, Gilgit Baltistan

The Potential for Tourism in
Pakistan

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Kund Malir, Hingol National Park, Balochistan
The Potential for Tourism in
Pakistan

If there is Paradise on Earth

It is this, it is this, it is this!

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The Potential for Tourism in
Pakistan
• Religious Tourism

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Katas Temple, Chakwal

The Potential for Tourism in
Pakistan

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Buddha relief, Jehanabad, Swat
The Potential for Tourism in
Pakistan

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Gurdwara Sacha Sauda, Farooqabad
The Potential for Tourism in
Pakistan
• Cuisine

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Chap shoro, Gilgit Baltistan

The Potential for Tourism in
Pakistan
• Cultural Diversity

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The Potential for Tourism in
Pakistan
• Historical richness

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Mohenjodaro, Larkana, Sindh

Challenges to the Tourism
Sector in Pakistan
• Lack of Tourism Competitiveness according to World
Economic Forum’s Tourism Competitiveness Index

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Challenges to the Tourism
Sector in Pakistan
• Environmental degradation resulting from unchecked
development of tourist sites

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Challenges to the Tourism
Sector in Pakistan
• COVID 19 and the global slowdown in Tourism

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Challenges to the Tourism
Sector in Pakistan
• Terrorism and Security issues

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Challenges to the Tourism
Sector in Pakistan
• Lack of infrastructure and amenities
• Lack of governmental regulation and oversight

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Way Forward: Solutions
• Promote Eco-tourism and Sustainable Tourism

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Way Forward: Solutions
• Enhance Eco-tourism

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Way Forward: Solutions
• Enhance Eco-tourism

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Way Forward: Solutions
• Promote Sustainable Tourism

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Way Forward: Solutions
• Enhanced governmental regulation and coordination

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Way Forward: Solutions
• Provide vocational training in Hospitality to locals
• Improve situation of law and order in the country

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Way Forward: Solutions
• Improve marketing and promotion of Pakistan’s soft image
on global platforms

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Way Forward: Solutions
• Improve marketing and promotion of Pakistan’s soft image
on global platforms
• https://www.youtube.com/watch?v=chbST19nG4c&t=5s

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