Tourism Industry in Pakistan

TABLE OF CONTENTS
Advantages of
Tourism
01 02 Disadvantages
What is tourism? What are the benefits and problems for
developing tourism Industry?

Developing tourism Attraction for people

03 Developing tourism Industry in 04 Features of landscapes of Pakistan
Pakistan
 01
Tourism
Tourism
Tourism refers to the entire industry of offering
lodging and recreational amenities to individuals who
are traveling and visiting or staying in a location for a
brief amount of time. The visit or stay is mostly
intended for leisure.
 02
Advantages and
Disadvantages
What are the benefits and problems for developing tourism
Industry?
Advantages of Tourism Industry
• Income from tourism is usually
greater than the income from the
export of a few raw materials. It
may help to correct Pakistan's
balance of payments and lessen the
burden of debt.
• It creates domestic employment
e.g. in hotels, entertainment and as
guides. It is labor intensive.
• It encourages local cottage craft
industry and the production of
souvenirs.
Advantages of Tourism Industry
• The production of food is increased due to
the creation of a local market.
• Locals can use tourist facilities.
• Profit earned by tourism can be used to
improve local housing schools, hospitals,
electricity and water supplies.
• The interaction of tourists with the local
people helps in cultural linkages with
foreign countries. It helps to reduce
migration.
• It is a sustainable industry, the tourist
attractions will continue to exist.
Disadvantages of Tourism Industry
• The internal and external political and
economic situations determine the number of
tourists. For example after September 11, 2001,
there was a sharp decline in the number of
tourists all over the world and including
Pakistan. Such situations negatively affect the
development of a tourist industry.
• Tourism only generates seasonal
employment. For example, in most of the
tourist places in the Northern Areas in Pakistan
the tourist season is from May to October (six
months). For the res of the year people have to
look for other job.
Disadvantages of Tourism Industry
• High adventure tourism has a lot of promise in Pakistan.
• Building hotels results in local residents losing their homes, land, and
traditional sources of income.
• Local culture and traditions are frequently destroyed by tourism, which
also has a negative impact on the environment.
• Tourism can lead to social problems such as crime, terrorism,
prostitution, narcotics, and alcoholism as some people do not respect
local customs and religious beliefs.
• Increase the cost of basic needs for local people during the tourist
season.
• The natural ecosystem may suffer as a result, for example, the area
surrounding Kalam in the Swat Valley was formerly a tourist hotspot.
 03
Developing tourism
in Pakistan
Advantages of Tourism Industry

Marketing Management
and publicity

Government Presence of
Priorities tourist attraction
Advantage of Tourism Industry
The
Security Infrastructure

Availability of
Transport and
Capital
Communications
Developing tourism in Pakistan
1. Marketing and
Publicity
Following the entrance of Pakistan,
there have been notable improvements
in both domestic and international
marketing. Creating websites for
tourism development corporations is
the easiest and most efficient way to
gain attention. Publicity and marketing,
however, can still be enhanced to
ensure your products reach their full
potential.
2. Management
Some of the most well-known tourist
destinations are now unattractive to
both domestic and international
visitors due to poor management.
Murree, formerly well-liked as a
tourist destination, has begun to lose
its attractiveness due to deforestation,
traffic, insufficient sewage disposal,
and environmental degradation.
 Developing tourism in Pakistan
3. Government
Priorities
The amount to which tourism develops is
determined by government policies. Some of the
programs in a country cover just a few places, and
many mineral riches remain undeveloped, thus it
is worthwhile to spend large sums on tourism
amenities. However, it may be desirable to
establish 'targeted tourism,' which implies
developing tourist points that are both cost-
effective and can generate significant economic
benefits.
Developing tourism in Pakistan
4. Presence of Tourist Attraction

To entire international tourists to visit

Pakistan, the development of tourism in
Pakistan is mostly dependent on the
presence of tourist destinations within
convenient travel distances of one another.
There is no doubt that Pakistan offers truly
remarkable natural, historical, and cultural
assets that may entice travelers. However,
due to insufficient transportation, all of
these locations may not be easily accessible
to tourists.
 Developing tourism in Pakistan
5. Security
The number of visitors visiting Pakistan is
currently declining due to the country's low
level of security. According to official
figures, around 350,000 visitors visit
Pakistan each year, albeit this figure has
been declining since the mid-1990s. Even
the 350,000 figure is exaggerated because it
includes business travelers as well as
Pakistanis living abroad who visit friends on
foreign passports. Compare these figures to
China or Spain, which each year receive
over 40 million tourists.
Developing tourism in Pakistan
6. Availability of
Capital
The level of development of
tourism is determined by the
availability of capital. The
distribution of monies designated
for the growth of the tourism
industry is insufficient. Much more
money is spent on advertising than
on infrastructure development.
7. The Infrastructure
Infrastructure features such as all-
weather highways Electricity, water
supply, hospitals, food supply, and
efficient sewage disposal systems are all
necessary for tourism development.
Tourists will be hesitant to visit if these
facilities are not available. Although
natural untouched beauty and a distinct
cultural legacy draw some tourists to
Pakistan, the lack of infrastructure
facilities deters less adventurous
visitors.
Developing tourism in Pakistan
8. Transport and Communications
Due to a lack of transportation, several of
Pakistan's far northern territories remain
undiscovered. For example, Kaghan and Naran are
difficult to reach due to poor road maintenance.
The majority of mountain roads are not paved
(kuchha). Landslides and flash floods are a
possibility. Airports have opened in Chit Saidu
Sharif, Gilgit, and Skardu, however flights are
weather dependent. Tourists visiting the north
will not be stuck if helicopter services are offered.
This point will boost tourism because tourists will
no longer be worried of becoming trapped in
distant northern places.
 04
Natural Attraction for
people in Pakistan
Kaghan
Valley
Kaghan Valley
The Kaghan Valley is one of
Pakistan's most beautiful locations.
For many travelers, a vacation in
Khag, Pakistan's Khyber
Pakhtunkhwa's Himalayan
hideaway in north east Hazara
region, is an unforgettable
experience.
Tourists Attractions in Kaghan:
The valley is small in places and the
views are limited, but as you ascend,
the surrounding peaks become
visible. Shogran is a well-known
location for its breathtaking views
and surroundings. This town is
located east of the major Kunhar
River, surrounded by peaks and
woods.
Tourists Attractions in Kaghan:
Kaghan's main sport is fishing.
between Kaghan and Naran,
pure silvery waters is loaded
with brown trout and
mahasheer. The Kunhar river
trout is regarded as the best in
the subcontinent. Fishing
licenses are given by the Naran
Fisheries Department or the
Shinu Hatchery.
Tourists Attractions in Kaghan:
Most visitors to Naran go to
Saiful Maluk Lake (3,211
meters), which is 6 miles east of
town. You can arrange
transportation by jeep if the
road is available. If the road is
closed, it is a three-hour
pleasant, gradual hike, and the
lake is a beautiful site for a
picnic.
Tourists Attractions in Kaghan:
The Gujar (herder)
households you'll witness
along the journey
transporting their livestock
to the summer pastures
are one of the most
interesting elements of the
Kaghan area.