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Liquor Sales Bubble Over Amid Premiu~"'S'i~iji
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Sales volumes jump 15% to 319 million cases in first ten months of the ca\endar 'Jear
r;~ in~ prl:r( :,,,, \,1 \,:·,,:\·-:. fr,r thc,fw..t
tlffi{! 1n ~wr, yc::-,,r·-:.. Fr,r \iq urJrfl ,
sa1ar.Malvlya(!l) t ,mesg roup .com the festive s•saY,n hi~wr\c;,\\yrm,.
generates h I.pl sa \es, hell)ed by
Mumbai: SaJps vo lumes of spirits secment Jan-Oct '21 Jan-Oct '22 Growth% frequent social gatherings and
ros<• l.'i " .. 10:1191nillion c:1scs hct - events. " Marriages are back and
w,.•r11,la1111ary ancl October, with how'? We are seeing \arget and
dp111;111d in cn •asing fora II key larger marriages.So thats \lrett';
segnwnts whi skey, brandy, rum, good for our demand forecast.
gin and voclka industry ex· Luxury and premium-, we continue
,, BRANDY.
RANll
to see the double-digit growth that
ecut ives sa id, citing latest excise
department data. ,' ~
oir-' we have been seeing fora while. So,
The ma rket, especially for premi- the premiumisation trend isconti.-
um products across categories, nuing there. 1 would say even on th
saw a sharp recovery during the TOTAL 278,539,116 319,605,583 14.70 prestige side, we have seen \)rett"j
first ten months of the year after a healthy growth," Hina Nagara1at
slump during the pandemic. Com- D managing director of \JSL, told
panies said India 's spirits market analysts.
is expected to reach a record high two-thirds of the overall market, However, alco-beverages conti
volume of 390million cases by end Basu, VP, strategy and marketing at ed to face inflationary headwi:r
Allied Blenders and Distillers grew12.4% despite a high base
of the ca /endar year, outpacing 2019 while brandy, the second biggest w\thrawmatenals in.c\udi.n~•
IC'VCIS when it sold 358mlliion
(ABD), the largest Indian spirits and ex.tra neutral a\co'no\ '-.~~
firm. category, expanded 16%. Rum and
c;ises. "Based on the last ten calen- vodka grew 23 % and 30%, respec- pri.ces sta':{ingni.gh.
dar months, the industry is expec- ''.At ABD, we understand this trend "ln the \i.gb.to{ pers\stent\~
and have launched a slew of brands tively, and gin sales surged 73 % ,
ted to grow Jn double digits, largely although on a low base, according glass prices i.n \\2.r't'22,_ we _1
driven by a secular trend in premlu- including Iconiq White Whisky, margin pressures to st\C.V- \
Srishti Premium Whisky and X&O to the excise data.
mlsatlon across categorles. Wealso - • •• • , , - ! __ . .- . L ! - 1 •• • :..., Ull,Ha ;n.h nrn P rnn<mmntion of of a few stateseffecti.n~ \lf