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Compare and Contrast

Practical Research 1
QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH

Number Based Text-based


Statistical tests are used No statistical tests
for analysis Less generalizable
More generalizable Methods include focus groups,
Surveys, structured in-depth interviews, and reviews
interviews & observations, of documents for types of themes
and reviews of records or documents Unstructured or semi-structured
for numeric information response options
Fixed response options

SIMILARITIES

Both used for research and statistical analysis.


Both are used to measure the results of data.
Both processes of the research require raw data that
need to be analyzed and interpreted

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