 Involves measurement of

data such as heights,  Requires non-numerical data

width, length, age,  Combining the two which focuses on words, pictures,
speed, side, temperature, provides more videos sound, smells, objects, or
any other non-numerical data.
and many more useful results  The data should be related to the
 Does surveys to collect  Both used for research problem
data research and  Qualitative data are transcripts
of interviews or focus group
 Uses words in the analysis
discussions, field observation
interpretation of its  Both collect data notes, and relevant written
numerical results documents such as newspaper
reports, books, and other
 Uses words in the published or unpublished
interpretation of its materials.
numerical results  Needs numerical data to support
its conclusions

QUANTITATIVE QUALITATIVE
SYNTHESIS
1.       What are the important characteristics or features of research? Create an acronym that can easily let
you recall these characteristics.

 The important characteristics of research are it should be systematic, objective, feasible,

empirical, and clear. If were to create and acronym that would be FOCES which is almost spelled
like FOCUS.

2.       What do you think is the purpose of many industries and/or companies in conducting research?

 The purpose of market research is to provide businesses with the information they require to
improve decision making. It can assist a company in determining its market position, evaluating
its product, defining its target audience, conducting a competitive analysis and many more. It is
essential for small businesses to conduct a research to determine the feasibility of a new business
idea, entering a new market, or launching a new product or service.