INTRODUCTION TO

QUANTITATIVE RESEARCH
AGREE/DISAGREE?

Research has little to do about

everyday life.
AGREE/DISAGREE?

In conducting research, Google and

the Internet provides all the answer
because research is same as surfing
the internet.
AGREE/DISAGREE?

Copying whatever is provided in

references about your research
problem is research.
AGREE/DISAGREE?

Qualitative and quantitative are the

basic theoretical approach of research.
AGREE/DISAGREE?

Research is a systematic process

which means that it uses tools and
techniques, as well as follows an
organize flow of action.
Research is defined as “the
systematic and objective
creation of knowledge.”
 Quantitative Research is based on the
measurement of quantity or amount (Kothari,
2004) which involves collection and study of
numerical data that can be quantified and treated
statistically (Baraceros, 2016). Numerical data
pertains to a number or symbol to express how
many, how much or what rank.
ACTIVITY: QUALI VS QUANTI
QUALITATIVE VS QUANTITATIVE

NATURE

FOCUS

DATA COLLECTION

DATA ANALYSIS
ACTIVITY: QUALI VS QUANTI
QUALITATIVE
Deals with language and meanings
Focus is on exploring ideas and
formulating theories.
Collection of data from usually a
few samples through interviews,
observations, and field notes.
Analyze data by identifying
patterns, features, and themes
(thematic, content, and/or
discourse analysis)
VS QUANTITATIVE
NATURE Deals with numbers and statistics.
Focus is on testing theories and
FOCUS
hypothesis.
Collection of data through surveys,
-
experiments, and observations from
DATA COLLECTION
large number of samples that
adequately represent a population
Analyze data by establishing
statistical relationships through
DATA ANALYSIS
numerical comparisons and
inferences.
ACTIVITY: I AM QUANTI!
QUANTITATIVE RESEARCH

CHARACTERISTICS STRENGTHS WEAKNESSES

- Large sample size

- Objectivity and
structured procedure
- Use of numerical data
and statistics for analysis
- Generalized results
ACTIVITY: I AM QUANTI!
CHARACTERISTICS
- Large sample size
- Objectivity and structured
procedure
- Use of numerical data and
statistics for analysis
- Generalized results
QUANTITATIVE RESEARCH
STRENGTHS WEAKNESSES
• Precise, reliable, and
• Can sometimes be costly
consistent data
(need for test-retest)
• Large sample (less prone
• Data analysis can be
to sampling bias)
quite challenging
• Applicability and easy
• Results can be superficial
comparability of results
(inadequacy of numbers
• Easy replication and/or
for in depth discussion)
retest of results
• Structural bias (100%
• Simple data collection
accuracy of procedures)
procedure
ACTIVITY: TERM MATRIX
ACTIVITY: TERM MATRIX

Manipulating
Studying
conditions and
relationships
studying effects

Comparing groups
Describing to determine
characteristics causality (cause and
effect)
 ACTIVITY: MY QUANTYPE

1.Identifying the effectiveness of using

vinegar and conditioner mixture in
eradicating hair lies.

Experimental
 ACTIVITY: MY QUANTYPE

2. Discovering the impact of population

towards energy-saving strategies

Causal-
Comparative
 ACTIVITY: MY QUANTYPE

3. Knowing the effects of a teenager’s

Facebook presence to his/her self-
image.

Correlational
 ACTIVITY: MY QUANTYPE

4. A study on the future of space flight.

Descriptive
 ACTIVITY: MY QUANTYPE

5. Establishing the relationship

between excel table processor
capabilities and cost calculation.

Correlational
ANSWER THIS

What is quantitative research?

ANSWER THIS

What are the strengths of

quantitative research? Its
weaknesses?
ANSWER THIS

What are the types of

quantitative research and how
do you distinguish one from the
other?
QUIZ #1
Direction: On a ¼ sheet of paper, write TRUE if the statement is true
otherwise, write FALSE.
1. Quantitative research offers accurate, reliable, and consistent data through
objective and structured procedures that can be replicated.
2. Since quantitative research requires small number of respondents, it can offer
generalized results with less sampling bias.
3. Quantitative research uses numerical data and statistical procedures which can
sometimes be inadequate for deeper explanations.
4. Correlation is a quantitative research type which discovers effects by
manipulation.
5. Descriptive type of quantitative research establishes the cause and effect by
comparing known groups.