QUALITATIVE RESEARCH

VS.
QUANTITATIVE RESEARCH
DIFFERENCES BETWEEN QUANTI AND QUALI
ACCORDING TO WYSE (2011)
QUANTITATIVE QUALITATIVE
Numerical in nature Exploratory in nature

With problems to quantify With underlying reasons to

understand
Generalizes measurable data to Uncover trends in thoughts and
formulate facts and uncover patterns opinions
of research
Uses structured methods in data Uses varied unstructured and semi
collection structured techniques
Respondents depend on the scope of Typically utilizes small size/ number
the study of respondents
ACCORDING TO ATLAS.TI (2002)

 Quantitative and qualitative researches differ

fundamentally yet their objectives as well as
their applications overlap in numerous ways.
 Quantitative research main purpose is to
quantify data
 It allows generalization of results from sample to
an entire population
ACCORDING TO ATLAS.TI (2002)

 Qualitative research is particularly suitable for

gaining an in-depth understanding of
underlying reasons and motivations
 They differ in data sample, data collection, data
analysis, and last but not the least, outcomes.
 Qualitative research is based on smaller number
of respondents while quantitative seeks out a
larger number of respondents.
Task 1:
Task 2:
Task 3:
 TAKE-HOME ACTIVITY:
Create a graphic organizer or infographic presenting the similarities
and differences between qualitative and quantitative research.

Content-20
Creativity- 10
Neatness- 5
Punctuality-5
TOTAL-40