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  • 10.+EAPP Week+17 Importance+of+Being+Persuasive

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    Trisha PARANGAN
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    This document discusses the importance of persuasiveness. It defines persuasion as presenting arguments to move, motivate, or change the minds or actions of an audience. The document notes that there are three primary modes of persuasion according to Aristotle - ethos, pathos, and logos. The objectives are to define persuasion and identify the three modes of persuasion. An activity is included to analyze advertisements and identify which product would be purchased based on the persuasive techniques used.

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    10.+EAPP_Week+17_Importance+of+Being+Persuasive

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    This document discusses the importance of persuasiveness. It defines persuasion as presenting arguments to move, motivate, or change the minds or actions of an audience. The document notes that there are three primary modes of persuasion according to Aristotle - ethos, pathos, and logos. The objectives are to define persuasion and identify the three modes of persuasion. An activity is included to analyze advertisements and identify which product would be purchased based on the persuasive techniques used.

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    © All Rights Reserved
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    7 views10 pages

    10.+EAPP Week+17 Importance+of+Being+Persuasive

    Uploaded by

    Trisha PARANGAN
    This document discusses the importance of persuasiveness. It defines persuasion as presenting arguments to move, motivate, or change the minds or actions of an audience. The document notes that there are three primary modes of persuasion according to Aristotle - ethos, pathos, and logos. The objectives are to define persuasion and identify the three modes of persuasion. An activity is included to analyze advertisements and identify which product would be purchased based on the persuasive techniques used.

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    of 10

    ENGLISH

    for Academic and Specific Purposes


    WEEK 17 Topic:

    ✔ Importance of Persuasiveness
    OBJECTIVES:
    At the end of this lesson, you should be able to:

    • define persuasion; and


    • identify the three modes of persuasion.
    PERSUASION
    • an act of presenting arguments with the purpose of moving,
    motivating, or changing the minds or actions of your
    audience.
    Watch the following advertisements. Identify which product
    ACTIVITY you would most likely buy after watching, and explain why.
    Watch the following advertisements. Identify which product
    ACTIVITY you would most likely buy after watching, and explain why.
    Watch the following advertisements. Identify which product
    ACTIVITY you would most likely buy after watching, and explain why.
    MODES OF PERSUASION
    • According to Aristotle, these are the primary ways a speaker
    or writer can use in persuasion.
    • The use of each mode depends on the specific situation one is
    in.
    MODES OF PERSUASION
    MODES OF PERSUASION
    MODES OF PERSUASION

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