BRIEF HISTORY

OF
PHILIPPINE ART
Pre - conquest
• Indigenous
- Our ancestors have been making art before
colonization.

• Pre – colonial
- Describe in cultural terms “pre – colonial” as a
term to use for the general way of life before
colonization.
Pre – conquest (Art before
colonization)
• Hunting
Filipino HUNTERS before!
• Imitated the movements of animals
and prey, and the sounds that they
made. In this simple activity alone
evolved ritual, music, dance, theater
and yes, even literature.
Philippine indigenous rituals
• Cañao or Kanyaw – from cordillera,
officiated by a shaman or mumbaki,
the cañao also involves animal
sacrifice, healing, to announce the
birth of a child, weddings, burial
ceremonies, etc.
• Kashawing – Lake Lanao in
Mindanao, kashawing is a ritual to
ensure abundance during rice
planting and harvesting.
• Tagbanwa – In Palawan, they
MUSIC (Pre – Conquest)
Folk Dance
• Pangalay – from sulu archipelago is
a mimetic of the movements of
seabirds.
Other folk
dance who
imitate the
movements of
predatory birds
are;
Kinabua of Mandaya
Banog – banog of Higanon
and B’laan
Man – manok of Bagobos
Popular Filipino folk dance;
• TINIKLING
Pre – conquest
Carving
BULUL of Cordillera
HAGABI
Communities in Laguna and
Pampanga
In Southern Philippines
(Tausug/Samal/Badjao)
• OKIR or Ukkil
Terracotta
• Manunggul Jar
Textile (Weaving)
PIS SIYABIT
Boxer Codex (16th century)
Marketing
• Did positioning match final product?
• Was positioning successful?
Appropriate? Effective?
• Was product launch effective?
• Were marketing programs effectively
implemented?
• Did product & launch meet
marketing goals?
Sales
• Was channel & sales force
appropriately informed about
product?
• Did product and message meet
customer need?
• Was timing appropriate? Cost?
• How do initial sales compare to
goals?
• How has product been received?
Key Lessons
What Went Right
• Summarize in quick bullet points
specific things that worked well
− Use specific examples: “daily 15-minute
morning status meetings worked well”
rather than “team communicated well.”
− Distribute or list network location of
forms, procedures, reports, etc. that
were found to be particularly useful.
What Went Wrong
• Summarize in quick bullet points
specific things that caused problems
− Try to isolate specific attitudes,
procedures, methods, timing issues, etc.
which caused problems
• How did team respond to problems?
Recommendations
• By department or management level,
record critical recommendations for
future products of this type
• Distribute document or network
location of more detailed summary of
this presentation
Questions
& Comments