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  • DM Table

    Uploaded by

    Akanksha Kadam
    6 views2 pages
    The document outlines the budget allocation, bidding strategies, targeting parameters, and key metrics for Facebook and Google advertising campaigns, with 56.25% of the total budget allocated to Google Ads focused on maximizing clicks at an estimated cost per click of Rs. 21.05, while the Facebook display campaign aimed for maximum reach with a daily estimated click range of 32K-92.4K clicks at Rs. 00.16 per click.

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    DM table

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    The document outlines the budget allocation, bidding strategies, targeting parameters, and key metrics for Facebook and Google advertising campaigns, with 56.25% of the total budget allocated to Google Ads focused on maximizing clicks at an estimated cost per click of Rs. 21.05, while the Facebook display campaign aimed for maximum reach with a daily estimated click range of 32K-92.4K clicks at Rs. 00.16 per click.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views2 pages

    DM Table

    Uploaded by

    Akanksha Kadam
    The document outlines the budget allocation, bidding strategies, targeting parameters, and key metrics for Facebook and Google advertising campaigns, with 56.25% of the total budget allocated to Google Ads focused on maximizing clicks at an estimated cost per click of Rs. 21.05, while the Facebook display campaign aimed for maximum reach with a daily estimated click range of 32K-92.4K clicks at Rs. 00.16 per click.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    of 2

    Channels/ Type of % of Actual Bidding Targeting Estimated Estimated

    Platforms/ Campaign Total Budget Strategy Strategy/ Clicks* Cost Per


    (Search/ Budget Used in Paramete Click*
    Display/ Approp the rs
    Video etc) riated Practice
    Campaign
    (In Rs.)**

    Facebook Display 30% Rs. Maximiz 32K-92.4K Rs. 00.16


    Ads 3,00,015/- e Reach clicks per
    Campaign day
    Google Ads 56.25% 562500 Maximiz 891 clicks Rs. 21.05
    Campaign e Clicks per day

    Channels/

    Platforms/

    Type of

    Campaign

    (Search/

    Display/

    Video etc)

    % of Total

    Budget

    Appropriated

    Actual

    Budget

    Used in

    the

    Practice
    Campaign

    (In Rs.)**

    Bidding

    Strategy

    Targeting

    Strategy/Parameters

    Estimated

    Clicks*

    Estimated

    Cost Per

    Click*

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