ADV

ANCE
DCE
RTI
FI
CAT
EIN

Ma
nag
ingBr
ands&
Ma
rke
ti
n gC
ommun
ica
ti
on
F
rom -MI
CA|Ba
tch-11
PROGRAM OBJ
ECT
IVE
TheAdv ancedCerfic at
einMa nagi
ngBr a
ndsa ndMa rke ngCommuni caonisdesi
gned,
withana imtoprov i
des t
ude nt
swi t
ha360de g reeviewofv ariouspracc ala
ndappli
cabl
e
aspectsofma r
ke nga ndbr andma nageme nt.T hisi
ncl
ude s,unde r
sta
ndingdiffer
enttype
sof
ma rk
ets,compe on, buyerbe havi
or,andbr a
ndbui l
ding.As oundunde rs
tandi
ngofsuch
fundame ntal
shelpsstudentsappreci
ateconc ept sofse
g me ntaon, targ
e ng,posioni
ng
differen ang ,pri
c i
ng,andbr a
ndingstrat
eg i
es, whicha r
ene ce s
sarytodesi
gneffecv e
ma rk
e nga ndbra ndi
ngs t
rategie
sfortheor ganizaon.
Theprog ra
mc oncludeswiths ess
ionsonintegra tedmar k
e ngc ommuni c
aona nddigi
tal
ma rk
e ng ,whic
ha r
ee x
treme l
yreleva
ntint hee r
aofthef ourthindustr
ialr
evol
u on.

PROGRAM HI
GHLI
GHTS

L
ear
nfr
om t
heBes
tatMI
CA
L
ect
ure
simpa
rte
dbye
xpe
rie
nce
dande
mine
ntpr
ofe
ssor
sfr
omMI
CA

I
nteg
rat
edMa
rke ngCommuni
ca on
L
ear
nint
egr
ate
dma
rke ngc
ommuni
caon,
whi
chi
sex
tre
mel
yre
lev
anti
ntheg
rowi
nge
-wor
ld

360-
deg
reev
iewofBr
andMa
nag
ement&Ma
rke ngCommuni
ca on
Under
sta
nddiffe
rentty
pesofs
tra
tegi
est
oma
nag
ebr
andsa
ndhowt
ocommuni
cat
ethe
mess
agee ffe
cvelytot
hetar
getaudi
enc
e

Oppor
tuni
tyt
oGa
inMI
CAE
xec
uveAl
umni
Sta
tus
P
arc
ipa
ntswhos
ucc
ess
ful
l
ycompl
etet
hisc
our
sewi
l
lga
int
hes
tat
usofMI
CAE
xec
uveAl
umni

Ge
tanAdv
anc
edCerfic
atef
rom MI
CA
Ons
uccess
ful
compl
e onofthec
ourse,
geta
nAdv
anc
edCe
rfic
atei
nMa
nag
ingBr
ands&
Mar
ke ngCommuni
caonfromMI CA

Peda
gog
ycompr
is
esCa
seS
tudi
esa
ndRea
lEx
ampl
esf
rom t
heI
ndus
try
Ga
inpr
acc
alk
nowl
edg
ewi
thr
eal
cas
est
udi
esa
ndc
urr
ente
xampl
esf
romt
heI
ndus
try
PROGRAM SYLLABUS

I
ntr
oduconto I
ntr
oducont oI
nteg
rat
ed
Br
andManag
ement Marke ngCommuni
ca onMi
x

Bra
ndImag
e,BrandI
den t
y I
MC:E
vol
u ona
ndGr
owt
h
andBr
andEqui
ty

Under
sta
ndingCont
entof
Br
andsa
ndCons
umer
s
Communica on

Br
andsa
ndS
oci
alMedi
a
I
MCi
ntheDi
gi
tal
Age–Medi
aMi
x

Br
andPos
ioni
ng
T
hePowerofS
tra
teg
y/Bi
gIdea

Br
andE
xtens
ion
Br
andswit
hPurpos
e–
Managi
ngBra
ndReput
a ons

Ma
nag
ingBr
andov
erT
ime

I
MC-Ca
ses

Br
andPorol
i
oMa
nag
ement

Cont
empor
aryI
ssuesa
ndF
utur
e
Tr
ends

Br
andMe
tri
cs
WHOSHOULDAT
TEND
•Manager
sa ndother
sres
ponsi
bl
eformar
keti
ngproduct
sands
erv
ice
soft
hei
ror
gani
zat
ion,
r
evenuegenerat
ionandbra
ndmanagementr
esponsi
bi
li
ti
es

•Pr
ofe
ssi
onal
swhohav
erece
ntl
ytak
e nonamarke
tingr
oleoras
pir
eforac
are
eri
n
market
inga
ndwis
htoga
inadeeperunde
rst
andi
ngofthedomain
•Le
ader
swhowanttobecomemor
eknowl
edg
eabl
eaboute
ffe
cti
vema
rke
tinga
ndbr
and
mana
gements
tra
tegi
es

ELI
GIBI
LITY
E
DUCAT
ION
•ForI
ndianPa rci
pants–Gradua
tes(10+2+3)or
Dipl
omaHol der
sfr
omar ecogni
zedunivers
it
y
(
UGC/ AI
CTE/DEC/AIU/St
ateGover
nme nt)i
n
anydisc
ipl
i
ne
•ForInt
ernaonalParci
pa nts–Graduaonor
equiva
lentde
gre
efroma nyrecog
nizedUni
ver
si
ty
orInstu oninthe
irr
espe cvecountry

WORKE
XPE
RIE
NCE
•F
orIndi
anandInt
ernaona l
Parc
ipa
nts–
I
nte
rns/Work
ingprof
ess
ional
s
•F
orcompany-nomina
tedcandi
date
s,the
e
ducaona l
qua l
i
ficaonc ri
ter
ionmayberelax
ed
i
nca
seswhe r
epa rcipa
ntshavepri
orexpe
rie
nce
i
nMa r
ke ng
FACUL
TY

DR.
FAL
GUNI
VAS
AVADAOZ
A
Pr
ofes
sorMa
rke
ting

Dr.FalguniVasa v
a daisProfessorCha i
r,S tr
ate
gicMa rk
e t
ingAreaatMI CA.Shei sadoubl eg old
me dall
i
s twit
hov e rtwode cadesofte achingexperi
e nceintheareaofMa rket
inga ndAdv er
ti
s i
ng.
Shet e
ac hesacrossprogramsa ndalsorunsonl i
neprog ramsintheareaofAdverti
si
ngMa nageme nt
& PublicRe l
ati
ons ,Ma rk
e t
ing& Br andMa nageme ntforwor ki
ngprofess
ionals
.S heha strai
ne d
corporateprofessional
sa ndme nt
ore dy ounge ntr
eprene ur
s.Sheha spubli
shedi nInter
national
Journal
sa nd presented papersin na ti
ona land internati
onalconfer
encesa nd isinvolv
edi n
i
nte r
nationaljointr esea
rch pr oj
ectsint he areaofa dvert
is
ing.She isav i
si
t i
ngf a
cult
ya t
ma nageme nti
ns ti
tutesofreputeinIndiaa ndove r
sea s
.

S
hehol
dsaMa st
erofCommer
cedegr
eeandaPh.D.inAdver
ti
si
ng.Hert
eac
hing
,re
sea
rcha
nd
c
ons
ult
anc
yint
eres
tsar
eint
heare
aofAdv
ert
is
ing
,Brandi
ng,
andSocia
lMedi
a.

Shei
safrequentl
yinvi
tedspeake
rtore
put
e dforums/panel
s/e
ventsandal
soisaTEDxspea
k e
r.She
Speak
sonAdv e
rti
sing
,Br a
nding,Mar
ket
ing,Socia
lMe di
a,Per
sonalBr
anding,GenderEqual
ity,
BodyPos
it
ivit
y,Wome nE mpowerment
,WorkL i
feBal
a nce,
Happi
ne s
sasaLif
est
y l
eandMotivat
ion.

DR.
ANI
TABAS
ALI
NGAPP
A
Pr
ofes
sorMa
rke ng

Dr
.Anit
aBasa
li
ngappaisProf
essori
nMa r
ket
ingandChair
pers
on–Onli
neProgr
ams
.Pr
iorto
j
oi
ningMICA,s
hewa sassoci
ate
dwi t
hVis
heshAdvert
is
ingPvt
.Lt
d.,
Bang
alor
e,I
ndi
anI
nsti
tut
eof
Management
,Ahme da
bada ndKarnat
akUni
vers
ity
,Dharwad.
I
nt hepa s
t,in2008,shehasals
owor k e
don‘ I
ntroduci
ngCommonMa r
ketIdenti
ty’dur
ingher
fe
ll
ows hipatJudgeBusines
sS c
hoola ndS i
dneySussexColle
ge,Uni
vers
it
yofCa mbridge,
Cambr i
dge ,
UK. Shehasbeenteachi
ngMARKS TRAT,ReturnonMa r
keti
ngInvestment/Me t
ri
csand
Me asur
e mentinMa rke
ting,
Ma rk
e t
ingT heor
y,Custome rRel
ati
ons
hipMa r
k e
ting,S
e r
vic
es
Ma rk
e t
ing,BrandTheoryandResearcha ndBlueOce anStra
tegySi
mulat
ionacrossprogr
amme sat
MICAs i
nc e2004.

Shehaspr ese
ntedandpubli
shedpa persacr
ossconfe r
encesofrepute
, servesasar e
v i
ewerfor
var
iousjournal
sandisontheadv i
soryboardforac oupleoforg
anizat
ions .
Sheha salsobeen
gui
dingdoc t
oral
lev
e l
diss
erta
tionssinc
e2010. I
na dditi
on,shehasserve dasCha i
rpersonofthe
marketi
ngde par
tmentfor4yea r
s,Admissi
onscommi t
teefor3years,FPM Programf or3years
andRese a
rchCommi t
teeforay e
ara tMICA,apartfrombe i
ngame mbe ronv a
riousother
committees.

SheholdsaBac
he l
orofSci
enc
e(Honours
)degr
eei
nMathe
ma ti
cs,
anMBAi
nMa r
ket
inga
nda
Ph.
D.inCust
ome rRel
ati
onshi
pMarket
ingfr
omKar
nat
akUniv
ersi
ty,
Dha
rwa
d,I
ndi
a.
PEDAGOGY
Theclassesforthisprog
ra mwi l
l behe l
dthroughL I
VElecturesthatwillbebe a
me donli
nevia
I
nternett ostudentdesktops/l
a ptopsorc l
assr
oomsus ingTalentedge’
sL i
ve&I nter
acve
dig
itall
e arni
ngpla orm. Thepe da gogywil
lcompr i
sel
e ctur
esa ndca s
ediscussi
onsimpart
ed
byMI CA’sfacult
y.All
parc i
pantswi ll
als
obeg ranted24X7a ccesstostudyma t
eri
als
,
ref
erencema ter
ial
s,ass
e ss
me nts, c
a s
estudie
sa ndassi
g nmentse tc
.aspe rtherequi
rement
ofthepr ogram.Studentscanc ha tr
e almewi ththepr ofes
sorsduringthelivecl
assandals
o
postallotherprogramre l
atedque r
iesonli
neont heCloudCa mpus .

ASSESSMENT&
CERTIFI
CAT
ION
Ami ni mumof70%a e nda ncet otheL I
VE
l
e c
tur e sisapr erequi si
tefort hes uccess
ful
compl e onoft hispr og ram. The rema ybe
periodi ce valuaonsbui ltint hroughoutthe
duraonoft hepr og ram. The sema ybei n
thef ormofaqui z,as sig
nme ntorot her
objecv e/subjecv ea ss
e ss
me ntsas
rel
e vanta nda ppl i
ca bletot hepr ograma nd
arede signe dtoe ns ur econ nuouss tudent
enga ge me ntwi tht hepr ograma nd
encour a gel earning. Whi lethe PROGRAM DET
AILS
results/fe edba ckons ucha ssignme ntswill
Prog
ram Commencement
:
bepr ov ide d,noc ons oli
datedma r
korg r
ade
18October2021
shee tss hallbedi stribute dtot he
parc ipa ntsa tthee ndoft hepr ogr
am. Sc
hedul
eofCl
asses:
Monday
sandTuesday
sfr
om6.
00p.
m.
Onthepayme ntofal
lduefeesandthe t
o7.30p.
m.IS
T(1.5hour
s)
suc
cess
fulcomple onoftheprogr
am,
Dur
a on:4Mont
hs
parci
pantswillbeawardedanAdvanced
Cerficatei
nMa nagi
ngBrands&Ma rk
e ng
Communicaoni ssuedbyMICA. FEES
F
orI
ndi
anPa
rci
pant
s:I
NR70,
000+GS
T
F
orI
nter
na ona
lPa
rci
pant
s:US
D1600

HOW T
OAPPL
Y
Fora
dmi s
sions
,regi
stera
t:
www.ta
lentedg
e.com
 FORMOREDET
AILS
Wri
teto:enqui
ry.
dtd@tal
entedg
e.i
n
orcal
lat:+
91-9582086600
T
ale
nte
dge
,Pl
ot21,5t
hfloor,Sect
or32,Gurga
on-122003