List of Brands

Choose wisely, as your choice of a brand will have a large impact on your overall experience in the first 
half of the course. Some of these brands may be outdated. Make sure you do some research on your 
chosen client to be sure that they meet the following four requirements. If you cannot find evidence that 
your client meets these four requirements, choose a different client.  
 
1. must be a real, modern, and relevant client  
2. must have plenty of available data online that can be discovered through research 
3. must have a good social media presence 
4. must engage in business that does not conflict with gospel values.  
 

Brand Business Objective Campaign Objectives Target Audience

Nike Become the #1 brand for Increase sales by 30% in Female 25-35
https://www.nike.com/w/w women’s fitness apparel women’s fitness division years of age
omens-training-gym-clothi in the US. products that include tennis
ng-58jtoz5e1x6z6ymx6 shoes and athletic clothing.

Owlet (until further notice Better educate the Increase awareness and Parents, male and
DO NOT select Owlet) “parent” market on the dream sock “online” sales female, ages 30-45
https://dream.owletcare.com value of the dream sock by 15% in 6 months. living in the U.S.
in order to increase sales
by 25% within 12 months.

Starbucks Turn the 36% of the US Significantly increase Male and Female,
https://www.elitedaily.com population who does awareness “and” trial of the ages 20-40 living in
/p/7-spring-starbucks-drin NOT drink coffee into caffeine-free drinks at the U.S.
ks-with-no-caffeine-that-w regular Starbucks Starbucks.
ont-keep-you-up-at-night- customers.
22413448

Chatbooks Increase the portion of Increase sales of photo prints Female, ages
https://chatbooks.com/ revenue that photo prints by 30% in 6 months. 35-55 living in the
contribute to the U.S.
company from 12% to
15%.

Minky Couture Increase the portion of Increase online sales of kids Mothers, ages
https://www.softminkyblan revenue that kids blankets by 20% in 6 months. 25-35, living in the
kets.com/collections/kids blankets contribute from U.S.
15% to 17%.

Purple Position the “Pet Bed” as Increase Pet Bed online Male and Female,
https://purple.com/pet-be the #1 bed for pets in the sales by 20% in 6 months. pet owners, ages
d U.S. 18-35, living in the
U.S.
Chipotle Increase the portion of Increase catering sales via HR and People
https://www.chipotle.com/ revenue that comes from the website by 15% in 6 managers in
“catering” from 20% to months. medium size
35% companies in the
U.S.

Logitech Become the #1 brand for Increase online sales of k860 Male and Female
https://www.logitech.com/ ergonomic keyboards in Ergonomic keyboard by 15% professionals, ages
en-us/product/k860-split-e the next year. in 6 months. 30-45 living in the
rgonomic-keyboard U.S.

Day One Obtain a 40% market Increase premium Male and female,
https://dayoneapp.com/ share in the journal app subscriptions by 25% in 6 ages 30-60 living in
industry in the next year. months. the U.S.

JetBlue Airways Increase JetBlue Card Increase applications for the Male ages 35-55
https:/www.jetblue.com/ revenue by 10% in 6 JetBlue “Plus” Card by 15% living in the U.S.
months. in 6 months.

Apple Revive the iPad Mini Increase sales of iPad Mini Male and Female,
https://www.apple.com/ip product line. Sales have by 15% in 6 months. ages 20-35 living in
ad-mini/ dropped by 40% in 12 the U.S.
months.

Living Scriptures Capture 10% of the 38% Increase streaming Male and Female,
Streaming of non-latter-day saint subscriptions of ages 25-45,
https://www.livingscripture population in Utah. non-latter-day saint non-latter-day
s.com/ customers by 35% in 6 saint, parents of
months. Key: promote young children
generic Christian streaming living in Utah.
content.

Cyclebar Double male subscribers Increase male subscriptions Male, ages 25-35,
https://www.cyclebar.com in the next year. by 15% in 3 months. Educate living in the U.S.
/ the male audience on the
value of indoor cycling.