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  • Gymshark Research

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    Esteban David Rodriguez Cardenas
    34 views5 pages
    This document discusses different types of influencer collaborations including product delivery, discount codes, sponsored posts, and brand ambassadors. It proposes testing these collaborations in a controlled experiment on Instagram by measuring conversions, leads, sales, ROI, and traffic. The conclusion is that sponsored posts along with discount codes were most effective by increasing sales 46%, while product delivery and brand ambassadors worked less but were better for small influencers. A new question is then posed about how to increase more online store traffic.

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    This document discusses different types of influencer collaborations including product delivery, discount codes, sponsored posts, and brand ambassadors. It proposes testing these collaborations in a controlled experiment on Instagram by measuring conversions, leads, sales, ROI, and traffic. The conclusion is that sponsored posts along with discount codes were most effective by increasing sales 46%, while product delivery and brand ambassadors worked less but were better for small influencers. A new question is then posed about how to increase more online store traffic.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    34 views5 pages

    Gymshark Research

    Uploaded by

    Esteban David Rodriguez Cardenas
    This document discusses different types of influencer collaborations including product delivery, discount codes, sponsored posts, and brand ambassadors. It proposes testing these collaborations in a controlled experiment on Instagram by measuring conversions, leads, sales, ROI, and traffic. The conclusion is that sponsored posts along with discount codes were most effective by increasing sales 46%, while product delivery and brand ambassadors worked less but were better for small influencers. A new question is then posed about how to increase more online store traffic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    What Kind of collaborations with

    influencers allow us get more sales?


    I would do a comparative research
    with a control group and 4 types of
    collaborations:
    Product delivery. The
    influencer receives a
    product of their choice
    Discount codes for free and, in exchange,
    makes a publication with
    it mentioning the brand

    Brand
    Sponsored post ambassadors
    Hypothesis
    If we discover the more effective kind of collaboration we could reply it
    with others influencers and increase a 40 % our sales.
    TESTING THE
    HYPOTHESIS
    ON INSTAGRAM

    MEASURING THE MEASURING THE NEW


    NUMBER OF LEADS
    CONVERSIONS

    MEASURING THE
    HIGHEST
    AMOUNT OF
    SALES
    MEASURING THE
    MOST MEASURING THE AMOUNT
    PROFITABLE ROI OF TRAFFIC
    Conclusion and New Question
    How will we increase
    more traffic in our
    online store?
    We realized that sponsored posts
    along with discount codes work
    wonders as we increased sales by
    46% with influencers who used
    these forms of collaboration.

    Product delivery and brand


    ambassador work less, but
    work well for small
    influencers.

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