PERSONAS

By Esteban Rodríguez
 Bianca
Preferred Method of Communication Biggest Challenges

Email Resources
Social Media
Face-To-face Activities
Job Title
Personal Trainer Buy Clothes and Training with friends
Tools They Need to Do Their Job
Age Attitudes
25 to 34 years Email Optimistic, Friendly and relentless.
Highest Level of Education Cloud-Based Storage & File Sharing Applications
Bachelor’s degree (e.g. BA, BS

Job Responsibilities
Social Networks
Self-advertise, Create Diets and Training Plans

Their Job Is Measured By

Number of counselees

Goals or Objectives
Industry
Have her own commercial gym
Investment

Organization Size
They Gain Information By
Self-employed Through courses and experience
 Chris
Preferred Method of Communication Biggest Challenges

Social Media Problem Solving & Decision Making

Email
Phone Activities
Job Title
Fitness Influencer and Bodybu Record and Train
Tools They Need to Do Their Job
Age Attitudes
25 to 34 years Email
Disciplined and Cheerful
Highest Level of Education Content Management Systems
Master’s degree (e.g. MA, MS,

Their Job Is Measured By

Social Networks
Companies advertised and Won competences

Job Responsibilities
Content Creation and Prepare his body for win competences

Goals or Objectives
Industry
Create his own brand of fitness supplements
Advertising

Organization Size
They Gain Information By
1-10 employees Through courses, coaches, and experience
 Joseph
Preferred Method of Communication Biggest Challenges

Social Media Communication

Job Title
Junior programmer
Tools They Need to Do Their Job
Age
18 to 24 years
Highest Level of Education
Some college, no degree
Email Project Management & Disorganization
Face-To-face
They Gain Information By
Studying at university
Reporting Software Activities
Employee Scheduling Software
Study, work, running and parties

Their Job Is Measured By Attitudes

Social Networks
Team Productivity Bored with his job but wants to monetize his

passion for running

Job Responsibilities
Coding

Goals or Objectives
Industry
Learn enough programming to build his own fitness app
Technology

Organization Size
Reports to
51-200 employees Project manager