B083022056 施平福 B084020051丁海倫 B084012043 康瑞芸

M104111024 林冠劭 M104111022 楊庭維

 01
Introduction
 FIFA
- Fédération Internationale de
Football Association,
International Association
Football Federation (FIFA)
- Established in 1904 by Belgium,
Denmark, France, Netherlands,
Spain, Sweden and Switzerland
- Coordinator of the World Cup
since 1930
 CSR

- CSR is a concept in which

companies put social and
environmental considerations into
their business practices
- CSR = balance in social,
economic, and environmental
FIFA CSR EFFORT
2010, South
Gender Equality
Africa
Street football competition for women.

Racial Equality
- Raising intercultural awareness in
football (Football for Hope)
- Cultural exchange program
- Football matches without referee
FIFA’s conflict

Long history of corruption and

bribery

Qatar World Cup controversy: bribery,

violation of labors rights, involvement in
the imprisonment of whistleblower
Archie’s Carroll CSR Pyramid (1991)
02
Methodology
 Quantitative vs Qualitative
Focuses on testing theories and Focuses on exploring ideas and
hypothesis formulating a theory or
hypothesis
Analyzed through math and Analyzed by summarizing,
statistics analysis categorizing and interpreting

Mainly expressed in numbers, Mainly expressed in words

graphs and tables

Requires many respondents Requires few respondents

Closed (multiple choice) Open-ended questions

questions
The approach we use in this case is

Qualitative
 03
How FIFA Corrupted
the World Cup
 Why Qatar ?

closed

Qatar
conservative Media
culture censorship
FIFA Executive Committee
Media broke the news
The program "Selling the World Cup"
was investigated secretly for a long

Two disguised journalists from The

Sunday Times

The program interviews people who

witnessed the bribery process

Arrested several high-level FIFA

executives
04
Human Rights Controversy in
Qatar for the 2022 FIFA World
Cup
 Kafala System

Passport is confiscated Employers can control worker’s

P ability to renew their
residency and work permit
Employers can control if
and when workers can leave
Minimum treatment of
the country
health and huge amounts of
abuse

Employers can control if

Workers are trap in a cycle
and when workers can
of abuse in many aspects
change jobs
● Workers are put into private camps
far from city centers
● Private camps are overcrowded and
unsanitary.
● Mostly given the most dangerous jobs
● Forced to work up to 14 hours a day
● Only permitted to have a 5 minute
break to eat
● Not allowed to go to the bathroom
● Isolated in the Kafala system with
increasing debt and unable to access
to justice
CONCLUSION
Economic
Responsibility

One of the biggest sporting events in

the world, the World Cup certainly
generates a significant amount of
FIFA's income
 Legal Responsibility

FIFA is steadfastly devoted to the

values of the rule of law, good
governance, and transparency in its
role as the organization that
governs world football

But because of their corruption

scandal, the transparency of FIFA
has become controversial
 Ethical Responsibility

Unethical Effort

Focus on diversity and empowerment

Corruption scandal
Developing a social responsibility
Human rights controversy
plan and establishing a Corporate
Social Responsibility Department
Philanthropic Responsibility