DIAZ COLLEGE

Nono Limbaga Drive, Tanjay City

Tel. No. (035) 415-9157 ∙ Fax No. (035) 527-0152
E-mail Address: diazcollege_dc@yahoo.com

In ELECT 6
(Marketing Management)
 Instructions:
1. In your barangay, choose at least three (3) households and fill in the rubric below.
2. With these respective households, ask them as to what products they have been using or purchasing and conduct a Market Segmentation Survey on these products.

HOUSEHOLD GEOGRAPHICAL DEMOGRAPHIC PRODUCTS PSYCHOGRAPHIC BEHAVIORAL

(Family (City, Barangay) This column contains the basic information of the respective households. Make sure to include The (Beliefs, lifestyle, interest, Based on the individuals
Name of the all members of the family. Please exclude your family in this Segmentation Survey. products priorities, motivation, spending habits
Household) being attitude) Is the individual a high spender
and Family purchased Under this column, state or a low spender?
Size and used the attitude, beliefs,
by the interest of every
individuals individual towards the
in the products they have been
household using. What motivates
them in buying the
product?
Names Age Gender Occupation Income Education Religion Nationality

HOUSEHOLD
1

Names Age Gender Occupation Income Education Religion Nationality

HOUSEHOLD
2

Names Age Gender Occupation Income Education Religion Nationality

HOUSEHOLD
3

God Bless