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CAN ONE SIZE FIT

ALL?

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Case Study Analysis

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Submitted by:
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John Paul L. Castroverde


Jorgette Marie D. Guancia
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Jovelyn C. Octavio
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BSA – 2A
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I. Brief Summary

Oceanic Corporation is a privately owned corporation whose main business was to


provide ship repair services. It was established in 1994 by Glen Rodgers III. Along with the
corporation’s initial success, by the year 1998, the company went to a successful public
offering. The corporation's stock price had risen from its initial value of $10 to its current
level of $35 per share with currently 5 million shares outstanding. In 1999, the company
issued 30-year bonds at par, with a face value of $1000 and a coupon rate of 10% per year,
and managed to raise $40 million for expansion. Currently, the AA-rated bonds had 25 years
left until maturity and were being quoted at 91.5% of par. In the course of time, The Oceanic
Corporation utilized a new method for fabricating composite materials that the firm's

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engineers had developed. They then established the Advanced Materials Group (AM Group),

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which was dedicated to pursuing this technology. The firm recruited Larry Stone, a senior

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engineer with an MBA degree to head the AM Group. Larry figured out that most of the

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corporation’s projects were decided out of luck and he realize that this must be changed for it
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is essential to calculate the firm's hurdle rate and use it in future. Stephanie, Larry's assistant
agreed for a change, she then volunteered to do some number crunching for Larry who
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believes that when it comes to the hurdle rate for new projects, one size hardly ever fits all!
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II. Point of View


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The perspective of this case focuses on Stephanie who volunteered to reckon the
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corporations hurdle rate for the firm's new project.


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III. Statement of the Problem

Larry Stone, a senior engineer that was recruited to lead the Oceanic Corporation's new
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project was determined to know the corporation's hurdle rate for the sake of the firm's new
project and in order to change and break the firm's attitude of deciding out of instinct when it
comes to approving projects.

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Secondary Problems

a. The realistic expectation to the assumption of Stephanie if it can be applied


practically in the company.
b. The probability that the hurdle rate calculated by Stephanie would remain
constant.

IV. Areas for Consideration


a. Hurdle Rate
b. Flotation Costs
c. Weight and Cost of Debt

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d. Weight and Cost of Equity

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V. Alternative Courses of Action (ACAs)

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a. Calculate the hurdle rate using the book value with flotation costs.
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b. Calculate the hurdle rate using the book value without the flotation costs.
c. Calculate the hurdle rate using the market value without the flotation costs.
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VI. Quantitative and Qualitative Analysis of ACAs


a. Calculate the hurdle rate using the book value with flotation costs.
Estimated YTM = [interest + (FV – MV)/n] / (FV+MV)/2
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= [100 + (1,000 – 915) / 25] / (1,000 + 915) / 2.


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= 103.4 / 957.5
= 10.80%
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After tax cost of debt = 10.80% x (1 – 0.34)


= 7.13%
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Cost of Equity
CAPM Approach
b = 1.5 rm = 10% risk free rate = 4%

Rs = rRF + (rM – rRF) b


= 4% + (10% - 4%) 1.5
= 13%

Discounted Cash Flow (DCF) Approach

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Year Dividen Growth Rate Rs = (D1 / Po) + g

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d = [0.25 x (1 + 0.1662) / 35] + 0.1662)

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1998 0.10 - = 0.1745 or 17.45%
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1999 0.12 0.20
2000 0.15 0.25
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2001 0.18 0.20 Bond Yield-Plus-Risk-Premium Approach


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2002 0.20 0.111


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Rs = Rd + RP
2003 0.22 0.10 = 10% + 6% (Solved above)
2004 0.25 0.136 = 16%
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Total 0.997
Average 0.1662 or 16.62%
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CAPM 13%
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DCF 17.45%
Bond Yield-Plus-Risk-Premium 16%
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Average Cost of Equity 15.48


%

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b. Calculate the hurdle rate using the book value without the flotation costs.

Weight
Debt $ 40,000 40%
Equity 60,000 60%
Total $100,000 100%

Hurdle Rate = (Weight of debt x Cost of debt) + (Weight of Equity x Cost of Equity)
= (0.40 x 0.0713) + (0.60 x 0.1548)
= 0.029 + 0.093
= 0.122 or 12.20%
Strengths

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- Without flotation costs the company can avoid overstating its cost of capital.

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- The company can avoid ongoing costs and expenses like higher professional fees.

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- The upper management of the business will not be distracted from running the company
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during flotation process.
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Weaknesses
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- It will be hard to realize the investments of the venture capitalists and other investors.
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- There might be a possibility that the company missed an opportunity to access new
capital to the business and placing value on the firm.
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c. Calculate the hurdle rate using the market value without the flotation costs.
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Strengths
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Weaknesses
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VII. Conclusion, Recommendation and Action Plan

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