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  • Enterprise Skills Project

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    Carrig Prasopchokechai
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    1. Itthipat Peeradechapan started his business career by selling food and coffee and playing online games to earn income. He dropped out of school to help his family with financial issues. 2. He began selling sugar fried chestnuts in shopping malls and opened 30 stores by age 18. When his chestnut business faced problems, he transitioned to selling dried fruits and seaweed, which became more successful. 3. Itthipat's seaweed business has now expanded to over 19 countries. He overcame obstacles through perseverance, self-confidence, and problem-solving skills. His goals are to double revenue by 2024 through innovation, time management,

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    1. Itthipat Peeradechapan started his business career by selling food and coffee and playing online games to earn income. He dropped out of school to help his family with financial issues. 2. He began selling sugar fried chestnuts in shopping malls and opened 30 stores by age 18. When his chestnut business faced problems, he transitioned to selling dried fruits and seaweed, which became more successful. 3. Itthipat's seaweed business has now expanded to over 19 countries. He overcame obstacles through perseverance, self-confidence, and problem-solving skills. His goals are to double revenue by 2024 through innovation, time management,

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    © All Rights Reserved
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    24 views5 pages

    Enterprise Skills Project

    Uploaded by

    Carrig Prasopchokechai
    1. Itthipat Peeradechapan started his business career by selling food and coffee and playing online games to earn income. He dropped out of school to help his family with financial issues. 2. He began selling sugar fried chestnuts in shopping malls and opened 30 stores by age 18. When his chestnut business faced problems, he transitioned to selling dried fruits and seaweed, which became more successful. 3. Itthipat's seaweed business has now expanded to over 19 countries. He overcame obstacles through perseverance, self-confidence, and problem-solving skills. His goals are to double revenue by 2024 through innovation, time management,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    อิทธิพัทธ พีระเดชาพันธ

    ( Itthipat Peeradechapan)
    Overview

    His Business Pre Business Original Business Plans

    Tao Kae Noi Food and - Addicted to online - Selling food and
    Marketing Ltd. games ( Everquest) coffee, selling cd
    - Earning 350000 baht players
    Open Since- 2004 a month ( selling in - Selling sugar fried
    game treasures) chestnut in shopping
    Went Public- 2015 ( - Family financial
    malls ( Opened 30
    Stock Exchange crisis ( owe 10
    stores throughout
    Thailand) million)
    Tesco and Carrefour/
    - Dropped out of
    18 years old)
    school to help
    - Sold his Game ID
    Path to The Current State Of His Business
    Problems of His Establishment of Beginning of his
    Previous Business Current Business Current Business

    - Was no longer allowed - He tried selling other - Modified his package


    to prepare food inside food such as dried fruits design so 7- Eleven
    the store ( New Tesco and fried seaweed to would sell his product
    Ceo) make more money - Sold his chestnut
    - He had to cook outside - The Fried seaweed sales business to fund the
    the mall and send his overtook the chestnut production of fried
    products to stores sales seaweed
    - Sales dropped by 50 - He hired a small team to - 2 years later his product
    percent make more seaweed and was exported to
    decided to move his Singapore and Hong
    products to 7-Eleven Kong
    Enterprising Skills He Used
    Perseverance Self Confidence
    Definition: Keep pushing forward despite Definition: trust in one's
    abilities, qualities, and
    obstacles and challenges
    judgment.
    Throughout Itthipat’s goal of starting a business he
    encountered many obstacles such as his sales Itthipat started his business
    dropping by 50 percent or 7- Eleven rejecting his with chestnuts when he was
    request to sell his products there, but he never just 18 years old and opened
    gave up, showing his perseverance up 30 branches which is a
    very tiresome task. Opening
    up many branches at the age
    of 18 demonstrates Itthipat’s
    self confidence

    Problem solving
    Definition: Establishing ways or processes to remove obstacles preventing you from reaching your goal

    Whenever Itthipat encountered a problem or obstacle that prevented him from achieving his goal he always thought
    carefully about a solution. When he was no longer allowed to prepare food inside 25 of his 30 stores he quickly
    decided to cook it outside the mall and hired a small team to prepare it inside his house. When he was rejected by 7-
    Eleven he immediately modified his package design and convinced them to change their minds. All of his decisions
    clearly show his skill in problem solving
    Current State, Future Goals, and Skills He Needs To Achieve Them

    - Products have expanded and is now available in over 19 countries including


    US, UK, Canada and Australia
    - He’s Thailand’s youngest self-made billionaire with a net worth of 1 billion
    baht
    - Doubling revenue by 2024 ( innovation, time management, delegation)

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