Our interaction with Vendors

Confectionary Store
● The vendor , Mr Tsering, has been doing business in this market since
2004. Before that , his parents used to sell shawls in this street.
● The store provides various kinds of confectionery items like candies,
marshmallows, korean
noodles, korean chips,
banana chips and other
varieties of packaged foods
and drinks.
● Asking upon the reason to
start business in this market
instead of other local
markets of delhi, he replied-
“Ye hmara area hai, koi risk
nahi hai, safe hai” Belonging to the refugee camp allotted by the
government he considers Majnu Ka Tila market, safe as well as a nearby
place to do business.
● Marketing Mix Elements:
○ Product – Packaged and processed foods( preferably Korean
foods)
○ Price - goods are sold at MRP.
○ Place - at the heart of Majnu Ka Tila market.
○ Promotion – The seller is one among the few sellers of such
products in the market. The difference being , he provides a large
variety of such products, attracts his customers ( Word of mouth
advertising)
● On questioning about his customers base, he told with a bright smile that
earlier customers used to be from his community only but now he has a
large number of Indian customers too. He was happy that his business is
expanding.
● The seller prefers cash payments but accepts digital payments too as the
customers are now becoming tech-savvy.

Apparel and Bags shop

 ● The retailer has been doing business in this market for more than 14 years
and he was the one who started this business. The reason he decided to
set up this business in Majnu Ka Tila Market was that he belongs to the
Tibet refugee camp.
● The products his business deals in includes clothings like jackets, shirts,
sweaters, trousers etc and bags including sling bags, shoulder bags ,waist
bags,backpacks etc.
● Price- With fur jackets
priced at Rs 600-800
and bags priced in the
range of 200(sling bags,
waist bags) to 500
(backpacks), this stall
was one of the most
crowded shops in the
market.
● The retailer purchases his products from the wholesale market of Karol
Bagh, Tank road and Sadar Bazaar.
● His customers base include Indian as well as foreign customers
● The retailer accepts cash as well as digital payment. He feels that digital
payments help both the customers and sellers if either of them does not
have the exact change for the transactions.

Laphing Express
 Laphing is a spicy cold mung bean noodle dish in Tibetan cuisine.
 This outlet was started in Majnu Ka Tila market
in 2011.
 The outlet serves different kinds of laphings
based on choice of bases(yellow,white),
forms(dry,soupy), stuffing(wai-wai,
kimchi,chicken) and different levels of
spicyness.
 It also offers chaat, thukpa and Baozi.
 The price range of laphings is from Rs 50 to 65
based upon choice of form, stuffings etc.
  The outlet serves the best laphing in the area which attracts a large
number of foreigners and Indian people.

Thangka Paintings shop

● A Thangka is a Tibetan Buddhist painting on cotton, silk applique usually
depicting a Buddhist deity, scene or mandala.
● The vendor , Mr Pema, has been selling these silk paintings in this market
since 2003.The reason for choosing this business was that His sister and
brother-in-law have prior
knowledge and
understanding of this
business.
● Marketing Mix Elements:
○ Product – Hand
and printed
Thangka paintings
○ Price – Paintings
are priced at Rs
1000 to Rs 15000. Exclusive paintings are supplied at demand.
○ Place - at the heart of Majnu Ka Tila market.
○ Promotion – Word of mouth advertising
● The customer base include people of Buddhism religion who buy these
paintings for worshipping or personal meditation.
● The seller accepts both cash as well as digital payments.

Travel Agent
 The agent is in this business since past 5 years.
 Customers-


  On asking the impact of digital payments,he replied that being a travel
agent, it became easier from him to receive payments as people could
book their tickets and pay sitting from their homes.

AMA Café
 AMA Café is one among the famous cafes and restaurants located in or
near the Majnu Ka Tila Market.
 The café has received awards like Times Food and Nightlife, 2021 , by
Times of India, Top 80 cafes in Asia, Iconic Breakfast Café in Delhi
for its best coffee, casual dining , delicious
dishes and the ambience.
 Marketing mix Elements:
Products- Pancakes, doughnuts,
sandwiches, coffee etc
Price- Products ranging from Rs 25(Toast)
to Rs 350(Pizza)
Place- Located near the last gate of Majnu
Ka Tila Market.
Promotion- Word of mouth, social media, Events and experience
marketing etc
 Both cash and digital payments are accepted at the Café.