PROJECT CREATIVE BRIEF

PROJECT BRIEF TITLE: Brand

XX design for new cloud based hotel management software

PROJECT / CLIENT CONTACT NAME CONTACT EMAIL DATE

Khalaia for Information
XX
Technology LLC Qusay Abdullah
XX qusay@hotelhives.com
XX 2021/11/20
XX

PROJECT / CLIENT OVERVIEW

WHAT

Khalaia for Information Technology LLC is newly founded and deveoped exclusively to be Cloud based hotel
XX
management software. offering software services as a subscription.

Khalaia LLC is set to name the software as HotelHives. We offer to hotel establishments a cloud software for the
management of hotels and residential units, which aims to simplify administrative processes and help officials to see
the important details that will be reflected in raising the level of service and increase revenue and reduce costs. The
Software consist of a set of solutions that hoteliers use to manage their day-to-day hotel operations activities such as
reservations, front desk, housekeeping, maintenance, billing and invoicing, analytics and reporting.

WHY

We
XX are inspired by the independent hotels who are the majority of overall number of hotels worldwide. usually these
hotels are not served well. Most available solution are not fit to their local operation needs, either price is high.

GOALS UNIQUE SELLING POINTS

Our
XX Mission is to become an international player;
At HotelHives, we will provide
XX OUR VALUE PROPOSITION:
enabling Hoteliers to make an informed decision and a value-added service. By
grow their operations through our innovative cloud Hotel giving hoteliers an advantage Increase Hotailers Bottom line
managament software solutions, increasing their to cut cost, streamline their By
services and increase revenue * Increase OTA Presence
bookings and retaining more satisfied customers.
from using our tools, and * Drive more Direct bookings
clients who are increasingly * Automate some human work
searching for a competitive * Enabling great guest experience
tool, in a safe and easy-to-use * Provide Analytics that help you
website, and always will be grow
providing 10X value in return to
money exchanged.

TONE OF VOICE STRAPLINES

Natural

Humor:
XX Funny vs. Serious (Neutral)
we want to be serious to give a feeling of credibility and trust at
the same time without giving the feeling of tension. also being
Neutral
sort of funny to extend to not be seen as unprofessional
Respectfulness: Respectful vs. Irreverent
(Neutral)
giving a feeling of friendliness, cordiality and inoffensive to most
audiences. At the same time being irreverence isn’t directed at the
brand’s consumer base. Rather, this tone is usually used to
illustrate superiority over the brand’s competitors.
Formality:
XX Formal vs. Casual (Neutral)
we want to give a sense of professionalism and authority
without giving a sense of indifferences or building barriers. also
we don't want to be very casual so we are not seen as lacking
expertise but we want to give a feeling of a personality and
friendliness.
Enthusiasm: Enthusiastic vs. Matter-of-Fact
(Neutral)
We want to give the sense of honesty and simplicity as well as
truly willing to help our audience to succeed.
AUDIENCE

GENDER:
Entities:
XX
- Accommodation entity (hotels, motels, Airbnb)
AGE:
- Hotels 3 stars and below
- Independent hoteliers who are not big chain of hotels, Who might have
1-4 branches maximum. SALARY:
Persona of people working in these entity are:
P1- Owner or General Manager
- male and female (mostly males)
- Age above 45

P2- Branch manager or supervisor

- male and female (mostly males)
- Age 35-50

P3- frontdesk receptionist & back office employees

- male & female
- Age 20-30

PROFESSION PERSONALITY

XX XX
P1- Owner or General Manager
- Personality: extrovert, active, inaccessible, dependable, analytical.
- Goals: reduce cost, increase profit, to have accurate on time report.

P2- Branch manager or supervisor

- Personality: extrovert, between analytical and creative, loyal, active,
accessible.
- Goals: increase efficiency, reduce time doing work, having accurate on
time report, having greater control on operations.

P3- frontdesk receptionist & back office employees

- Personality: extrovert, Engaging and Inquisitive, Calm, Composed,
caring.
- Goals: to make the work easier, effective functionality, less or no errors.

PERSONALITY WHAT THEY CARE ABOUT

XX XX

COMPETITORS STRATEGIC CONSIDERATIONS

1- cloudbeds
XX 5- frontdesk anywhere -XX
Create an existing, quality, trendy brand image that hoteliers
will follow and share our valuable content and solutions.
- The brand will be pushed heavily on digital space including
website and content marketing.
2- siteminder 6- Ezee absolute - We will create symbol for each of our product beside the brand
logo
- Very Important to know that this brand will be used for multiple
languages so it is essential to have all material in two formate
3- little hotelier 7- Hotelogix (right-to-Left) & (Left-to-Right)

4- RMS cloud
DESIGN OVERVIEW
OBJECTIVES

Create the new logo, color platte and brand identity for HotelHives. The brand will be used across
XX List of Requirements:
a wide range of media including digital(Social media posts and ads, website, banners, Blog and
mini Ebooks). Also printable media like(Poster, Brochures, business cards) 1- Brand Logo
2- color platte (Specially for software
The color platte will be used for our software design and interface. UI)
3- Font style
The brand will need to stand out and compete against existing Competitors (Cloudbeds). We want 4- 3 symbols for our Initial product.
to create an exiting premium brand to attract both new customers & employees to our company.

IMPACT

We care about our hoteliers and we honestly want to help them grow. We would like to develop a brand to embody our personality and reflect
XX that we are success
partner for hotelier journey.

We want the logo to be inspired by our name HotelHives. with Hive shape either single or multi hives. Bees kingdom have a great characteristic:
Teamwork, mutual care, communicate well, efficient, disciplined, organization.

Also we would like the brand to feel edgy, modern, dynamic, effective, authentic, and simple. It is imporrtant to be far from regular hive we want
to be distinguished as digital hive.

LIKES & DISLIKES

LIKES DISLIKES / AVOID

COLOUR COLOUR

XX Blue, Purple and it derivatives. XX yellow, Goldy, Green, Orange, Brown, Red

LOOK & FEEL: LOOK & FEEL:

XX edgy, modern, dynamic, effective, authentic, and XX Complexity

simple clear

STYLES & LAYOUT: STYLES & LAYOUT:

XX Hexagonal Shape XX wasps bee house shape

PHOTOGRAPHY: PHOTOGRAPHY:

XX XX

BRANDS: BRANDS:

XX Cloudbeds, Siteminder XX Ezee, Hotelogix

VISUAL EXAMPLES SUPPLIED?

DELIVERABLES

DESIGN

BRANDING MOODBOARDS
ROUTE OPTIONS RESEARCH

XX
OTHER:

PRINT

LEAFLET/FLYER BROCHURE BUSINESS CARDS

STATIONARY PACKAGING POSTER
T-SHIRT OTHER (SPECIFY BELOW)

XX
OTHER:

DIGITAL

WEBSITE(S) SOCIAL MEDIA BANNERS

EMAILER(S) UI / UX OTHER (SPECIFY BELOW)

XX
OTHER:

PROJECT ASSETS

BRAND GUIDELINES LOGO FILES DESIGN TEMPLATES

FONTS OTHER (SPECIFY BELOW)

after we create the main logo we need to create a sympol for each of our 3 products:
1- PMS (Property Managment System
2- Channel Manger
OTHER: XX 3- Booking Engine