SIP Report

on
“Sales & Promotion Strategies followed by
Aakash Education Services Limited To Attract
Student In Nagpur”
Master of Business Administration
HR & Marketing

Rashtrasant Tukadoji Maharaj Nagpur University,

Submitted By

Samidha S. Dhopte

Guided by
Dr. Ashish A. Linge
Department of Business Management, C. P. Berar E. S. College, Nagpur

2022-2023
 CERTIFICATE

This is to certify that Miss Samidha S. Dhopte has successfully

completed her Summer Internship with project title " Sales & Promotion
Strategies followed by Aakash Education Services Limited To Attract
Student In Nagpur " .
The duration of the project was for 45 Days.
The internship on evaluation fulfils all the stated criteria and student's
findings are her original work.
I hereby certify her work satisfactory to the best of my knowledge.
Location for internship: Nagpur
We wish her all the best for future endeavors

Mr.Binay Chaudhary Sudarshan Verma

Branch Manager Area General Manager
Nagpur Nagpur
 ACKNOWLEDGEMENT

It is my moral duty & responsibility to be loyal & grateful to those who

have shown me the path by throwing their knowledge rays during the Project.

It is worth mentioning here that as a guide Dr. Ashish Linge has

encouraged me time to time during the Project. He all the while was my co-rider.
He is the reinforcement of my dissertation. Let me be honest to pay him/her
utmost regards for his guidance to which my project proved to be a successful one.

Words are insufficient to show my thankfulness to our Director of

Department Dr. Milind A. Barhate who at every point showed me the telescopic
way in respect of my project.

I am grateful to all the authors of books & papers which have been referred
for this Project.

Last but not the least, I am thankful to all teaching, non-teaching staff
and everyone who directly or indirectly helped me for the completion of this
project.

Samidha S. Dhopte
 DECLARATION

I hereby declare that I have carried out the work presented in this report
titled “Sales & Promotion Strategies followed by Aakash Education Services
Limited to Attract Student in Nagpur” under the guidance and supervision of
Prof. K. E. Patil, Associate Professor, Department of Business Management,
C. P. & Berar E.S. College during academic year 2022-2023.

This report is a record of bona fide work carried out by me and it has not
been submitted to any other university for any degree or any other examination
conducted by RTM Nagpur University or for any other purpose.

Date: 30-11-2022

Samidha S. Dhopte
 TABLE OF CONTENT
PAGE
SR.NO CHAPTER NAME
NO.
PART 1 (A)
1 Company Profile 2
PART 1 (B)
2 Sector Overview 18
PART 2 (A)
3 Objective Of The Study 28
4 Research Methodology 36
5 Analysis And Interpretation Of Data 40
PART 2 (B)
6 Findings And Suggestions 43
PART 2 (C)
7 Marketing Strategy 48
PART 2 (D)
8 Conclusion 58
Bibliography 59
 ABSTRACT

Curriculum Sequencing is a Offline/Online Primary Market Research campaign conducted in

a large number of schools all over India by Aakash+Byjus's

The primary objective of this campaign is to understand and evaluate different syllabuses and
publications followed in different Schools & Educational Boards of the country. Further
understanding School's class-wise and subject-wise curriculum better.

This data is used for the improvement of Existing product of the company and production of
specialized catalogue according to the regional board and exam pattern of that geographical
region for a completely new product line of the company.

Being a part of Aakash+Byju’s Maharashtra Marketing team, I was responsible for conducting
Market research, Student Support & admission officer for Nagpur district in offline mode and
later on Various schools of Maharashtra (Nagpur) in online mode.

1
 PART 1 (A)
Company Profile

2
 Introduction
A lot of research exists on the consumer buying behavior and consumer satisfaction.

Understanding the expectation and perception of consumers is gaining more attraction in the

current business world. Also, various researches and studies have been done to understand

the learning-teaching methods. The modern approach of learning-teaching is Constructivism

which recognizes the learners’ understanding and knowledge based on their own experiences.

The modern methodologies of educating and learning are exceptionally established in

Constructivism. The facilitators build the information through the dynamic cooperation of

students. They direct their students to discover answers for an issue. Educators utilize

present- day conveniences like projectors, various media helps, and online classes for

educating. The way of teaching and learning has been continuously changing in the past few

years. The teacher or faculty is not just content providers, they are now mentored and guide.

Students need to develop critical thinking, analytical, and problem-solving ability to enhance

their knowledge. Learning through videos has been a great way to develop these skills and

digital technology is playing a big role in creating and delivering such interactive videos.

There has been a shift in demand in the learning experience, parents and students are more

comfortable with online learning since it can be accessed from anywhere and anytime.

3
Organization Profile & History
Aakash - an established name in JEE and NEET preparation, has been guiding students to

success since 1988. With a legacy of over 32 years, 200+ centers across India, 2200+ expert

faculty and 2.5 lakh+ happy students, Aakash is well known for its comprehensive, result-

oriented JEE and NEET preparation programs. BYJU’S - India’s largest ed-tech company and

a world leader in technology based learning solutions, now joins hands with Aakash, to give

you an unmatched learning experience with an unbeatable edge. With BYJU’S sharing our

values and vision, we are excited to continue our efforts in improving our existing offering to

students, by leveraging our strengths and delivering increased value and working in the

direction of launching innovative products and courses. Our core objective continues to be to

help you succeed and to bring you a learning experience that helps you achieve your academic

goals.

Aakash Educational Services Limited (AESL) is a leading educational institution in India that

provides comprehensive test preparatory services to students preparing for medical and

engineering entrance exams, school/board exams, KVPY, NTSE, Olympiads and other

Foundation level exams.

The first centre under ‘Aakash’ was started in 1988 by Mr JC Chaudhry, offering coaching

services for medical entrance examinations. Today, we are highly acknowledged for offering

niche test preparatory services for medical as well as engineering entrance exams and

foundation level exams through our distinct verticals namely, Aakash Medical, Aakash IIT-

JEE and Aakash Foundations. We have a pan-India network of 200+ Aakash Centres and a

Student Count of more than 250,000.

4
5
Various Product & Services

Aakash Medical

For more than 31 years, Aakash Medical has been nurturing the aspirations of students who
dream about a career in medicine. Every year our students achieve top ranks and display
excellent results in various medical entrance examinations such as NEET, AIIMS* and
JIPMER*. For the last six years, our students have been securing All India Rank 1 in various
medical entrance exams. Started as a single centre with just 12 students, today Aakash Institute
is ranked as the No. 1 Coaching Institute among Top 25 Best Coaching Institutes in the country
for preparation of medical entrance exams by India Today Magazine.

Aakash IIT-JEE

Started in 2007, Aakash IIT-JEE prepares students for JEE (Main & Advanced) and other
engineering entrance examinations. Through its integrated teaching methodology, focused
learning environment and technology enabled-education, Aakash IIT-JEE provides cutting-
edge educational solutions that help students to excel in their goals. Every year our students
achieve top ranks and display excellent results in all the engineering entrance exams. Students
aspiring to succeed in engineering entrance exams can trust Aakash IIT-JEE for quality and
result-oriented test preparation.

Aakash Foundations

To nurture the aspirations of junior class students for various competitive and scholarship
examinations such as NTSE, Olympiads, etc. and prepare them for school/board examinations,
Aakash Foundations became functional in the year 2009. It is also the youngest division of
AESL. Thanks to its innovative teaching methodologies, it has been constantly bearing the
fruits of success and steering its students to the top echelons in School/Board as well as
Foundation Level Competitive and Scholarship Exams. In addition, it lays a strong foundation
for medical, engineering and other competitive examinations in advance.

6
1.2.4 Programs & Services

We provide our services through classroom, digital and distance learning programs. Our

Classroom Learning Programs ensure personalized attention and aim at developing the

conceptual knowledge of our students. Our Digital Programs allow students to engage in self-

paced learning and are quite popular among the tech-savvy generation. Our Distance

Learning Programs (DLP) deliver the same content as delivered in classrooms in a cost-

effective way and help students to study at their own pace and convenience. We also offer

Short Term Classroom Courses for students who wish to brush up their knowledge just before

the exams and gain an extra edge.

We, at Aakash, always keep ‘Student First’ and strive hard to continue to meet the needs of

our students. Our emphasis on maintaining the highest standards of teaching, result-oriented

test preparation, healthy competitive environment, and expert faculty has helped us garner the

trust of millions of students and parents.

7
Executive Member’s

Aakash Management Team & Board of Director

J.C. Chaudhry
Founder & Chairman Emeritus
J. C. Chaudhry is the Founder & Chairman Emeritus at Aakash Educational Services Limited

(AESL). He has been the Director of the Company from October 15, 2007 and Chairman &

Managing Director of the Company from April 1, 2008 and Chairman of the Company from

June 21, 2021. Being one of the promoters, he has been shouldering the responsibility for the

overall supervision, direction and management of the Company. After gaining a Bachelor’s

degree in Science from Punjab University and a Bachelor’s degree in Education from the

University of Jammu, he earned a Master of Science degree in Botany from the Birla Institute

of Technology and Science, Pilani, Rajasthan. His vast experience in the education sector

includes working as Principal at Government (Comp.) Model Senior Secondary School,

Matiala, New Delhi and Government (Comp.) Model Co-Ed Senior Secondary School,

Vikaspuri, New Delhi; as PGT (Biology) at Hansraj Model School, New Delhi; as lecturer at

Vaish College, Bhiwani.

J. C. Chaudhry has received various awards for his contribution to education and society at

large including the prestigious Dr. S. Radhakrishnan Memorial National Teachers Award 2002

for the services rendered to schools and community. In addition, he has received the Person of

8
the Year Award 2015-16, the World's Greatest Leaders- India 2015-16 and Life Time

Achievement Award in 2017 by Asia One. He was also presented with Global Education

Leaders Award 2018 for "Shaping the Dreams of Millions of Medical & Engineering

Aspirants", IEBF Excellence Award 2018 for "Transforming Lives through Education", Dr.

APJ Abdul Kalam Award 2019 for Excellence in Education, Healthcare, Motivational Speech

& Writing, and Global Gandhi Award 2019 for ‘Revolutionizing India with a different league

towards Education’ among other notable awards.

Aakash Chaudhry
Managing Director
Mr Aakash Chaudhry is the Managing Director at Aakash Educational Services Limited

(AESL). With extensive experience in business management, he leads the senior management

team and is responsible for the overall business, management and direction of the company.

Before commencing his journey at AESL, he worked with top IT companies of India such as

Infosys Technologies and Cognizant Technology Solutions. Passionate about addressing the

needs of deserving students, he has been dedicatedly working towards providing focused and

quality education across the nation through effective delivery channels. Mr Aakash has

transformed Aakash into an established brand well-known for providing cutting-edge and niche

educational services. By putting new-age systems for efficient operations, talent management,

technological advancements, automation and effective marketing processes. He has ensured

9
that Aakash’s classroom, hybrid & digital services continue to evolve as the best ever offering

in the industry. Mr Chaudhry is the driving force behind expanding the company's educational

services portfolio to include IIT-JEE test preparatory services, Foundation coaching services

as well as Hybrid & Digital learning programs. In 2018, he was recognized as one of the

disruptive leaders by Business World and was listed among the coveted "40 Under 40" young

leaders list.

He is also the Founder and Trustee at the Plaksha University.

An alumnus of Harvard Business School, Mr Aakash is an engineer by profession with a

Bachelor's degree in Computer Sciences and an MBA from the Indian School of Business

(ISB), Hyderabad.

J D Chaudhry
Chief Corporate Consultant
Mr J D Chaudhry is the Chief Corporate Consultant at Aakash Educational Services Limited
(AESL) and handles the Commercial Department, New infrastructure and Administration
Department.
He holds a Master’s degree in Mathematics from Kurukshetra University.
He is an educationist with 50 years (Since 1969) of varied experience in the field of education.
He has served in various capacities i.e., Lecturer of Mathematics in a University College, PGT
& Head of Department of Mathematics in Public schools, Deputy Head and Head of Secondary
Schools nationally and internationally.

10
Mr. Abhishek Maheshwari
Chief Executive Officer (CEO)
Abhishek has a Bachelor’s degree in Electrical Engineering from IIT Delhi and an MBA with

distinction from Columbia Business School in New York. Prior to joining AESL, Abhishek

was the President of International Business for Byju's where he was responsible for driving the

edtech company’s growth globally. Prior to Byju’s, he was the Country Head for Disney

leading all of its brands and businesses in India. He has also worked with Kubera in principal

investing and with McKinsey in strategy consulting across their India and US offices.

Anup Agarrwal
Chief Business Officer (CBO)
Mr Anup Agarrwal is the Chief Business Officer (CBO) at Aakash Educational Services

Limited (AESL). He is a professional with over 29 years of experience in developing and

managing the business. He has worked across industries like IT, Education, Manufacturing &

Telecom. He has been associated with prestigious brands like Narayana Group of Education,

11
Fujitsu ICIM, HardByteSystems, CMC Computer Education & Mekatronics.

He has been a part of various management committees and strategic advisor to various

organizations. Over the past 2 decades, he has been instrumental in conceptualizing, managing

and developing business for various organizations.

He along with professionals with same visions founded the LetzDream4U Consultants (P) Ltd.,

a Skill Connect Start-up, to help students searching for success. He is known for his aggression

and innovation in business practices. Process automation to help business for growing

organizations is another area which Mr Anup has mastered.

Mr Anup holds a Bachelor of Engineering Degree in Industrial Electronics and has an

Executive Certification from SJMSOM, IIT (Mumbai) in HR & Marketing. He is also an ISO

certified quality engineer.

Sachin Saxena
Head - Human Resource (HR)
Mr Sachin Saxena, aged 47 years, is the Head-Human Resource at Aakash Educational

Services Limited (AESL). With 24 years of experience in various facets of Human Resources,

Training, Administration & CSR with Education, Healthcare & Hospitality industry, Mr Sachin

holds a degree in Masters of Management Studies from IMT Ghaziabad and Fellowship in

Organisational HRM from Carlton Advanced Management Institute.

12
Prior to joining the company, he was associated with Avis India as Chief Human Resources

Officer, VLCC and NIIT.

Sandeep Dham
Chief Operating Officer (COO)
Mr Sandeep Dham, 45 years, is the Chief Operating Officer (COO), at Aakash Educational

Services Limited (AESL). He holds a Bachelor’s degree in Engineering from Motilal Nehru

National Institute of Technology, Allahabad. He completed his Post-Graduation in

Management from IIM, Ahmedabad.

Mr Sandeep has 22 years of work experience across Branch Operations, Business

Development, Supply Chain Management, IT Transformation, Change Management,

Compliance and Leadership. With the ability to lead a large team across multiple

geographies, he has extensive experience in new product, service development, training of

teams to lead sustainable and profitable growth.

Before joining the company, he was associated with Safexpress as Vice President (Business

Development) and worked in senior roles at Madura Coats, Infosys Technologies and Asian

Paints.

13
Vipan Joshi
Head of Finance
Vipan Joshi is a qualified Chartered Accountant and Head of Finance at Aakash. He has 20

years of experience in Finance and Accounts, Strategic Planning and Budgeting, Fund

raising, Handling Investors relations, Handling Due Diligences, Merger and Acquisition, IPO

Filing, Audit and Taxation for leading Companies in Education, E- commerce, Engineering,

MNC and Retail. Over the last 20 years, Vipan has served across numerous financial

leadership roles in several Companies including Aakash, Thermax Limited, Grofers,

Snapdeal, Yebhi.com and Guthy-Renker, where he had played critical roles enabling him to

lead teams to focus on System and Controls, Financial Planning, Organic and Inorganic

Growth, Merger and Acquisition, Fund raising, Profitability and tax compliances.

Vipan is associated with Aakash since 2016.

14
Veerendra Kumar Achanta
Company Secretary and Compliance Officer
Mr Veerendra Kumar Achanta is the Company Secretary and Compliance Officer at Aakash

Educational Services Limited (AESL). With an extensive experience of over 20 years in

Corporate Laws, Contract Management etc., he holds a Bachelor’s Degree in Law from

Osmania University and a Bachelor’s Degree in Business Management (Accounting and

Finance) from the Faculty of Commerce and Management Studies, Andhra University. He is

a fellow of The Institute of Company Secretaries of India (ICSI).

Prior to joining Aakash, he has been the Company Secretary at Lanco Infratech Limited and

Krebs Biochemicals & Industries Limited.

15
Pavan Chauhan
Managing Director (MD), Aakash Edutech Pvt Ltd.
Mr Pavan Chauhan is the MD of Aakash Edutech Pvt. Ltd., the digital edtech subsidiary of

AESL, and the Founder and Managing Director of Meritnation.com. He obtained a

Bachelor’s degree in Engineering from NIT Karnataka and a Post Graduate Diploma in

Management (PGDM) from Indian Institute of Management (IIM), Bangalore. Prior to

launching Meritnation.com in the year 2009, Mr Pavan successfully completed various

projects in the field of education, gaming and assessment. He also worked with several global

brands such as

Castle Rock Research, USA, Microsoft Inc to name a few.

He brings with him over 20 years of experience in the education sector. Mr Pavan has taught

and counselled several thousands of students over the years. Many of his students who have

kept in touch with him over the years continue to express their gratitude for his timely help in

shaping their careers.

16
Aravind Krishnan Sreekumar

Aravind Krishnan Sreekumar is a Principal with Blackstone where he focuses on private

equity investments in South Asia. Before joining Blackstone in 2013, Aravind Krishnan

Sreekumar worked as a management consultant with McKinsey & Company. Aravind

Krishnan Sreekumar received a Bachelor and Masters in Engineering from Indian Institute of

Technology, Madras and an MBA with High Distinction from the Harvard Business School,

where he graduated as a Baker Scholar.

Aravind Krishnan Sreekumar has been Director of the Company with effect from February

12, 2021.

17
 PART 1 (B)
Sector Overview

18
 Profile Of Firm/Company
Aakash - an established name in JEE and NEET preparation, has been guiding students to

success since 1988. With a legacy of over 32 years, 200+ centers across India, 2200+ expert

faculty and 2.5 lakh+ happy students, Aakash is well known for its comprehensive, result-

oriented JEE and NEET preparation programs. BYJU’S - India’s largest ed-tech company

and a world leader in technology based learning solutions, now joins hands with Aakash, to

give you an unmatched learning experience with an unbeatable edge. With BYJU’S sharing

our values and vision, we are excited to continue our efforts in improving our existing

offering to students, by leveraging our strengths and delivering increased value and working

in the direction of launching innovative products and courses. Our core objective continues to

be to help you succeed and to bring you a learning experience that helps you achieve your

academic goals.

Aakash Educational Services Limited (AESL) is a leading educational institution in India that

provides comprehensive test preparatory services to students preparing for medical and

engineering entrance exams, school/board exams, KVPY, NTSE, Olympiads and other

Foundation level exams.

The first centre under ‘Aakash’ was started in 1988 by Mr JC Chaudhry, offering coaching

services for medical entrance examinations. Today, we are highly acknowledged for offering

niche test preparatory services for medical as well as engineering entrance exams and

foundation level exams through our distinct verticals namely, Aakash Medical, Aakash IIT-

JEE and Aakash Foundations. We have a pan-India network of 200+ Aakash Centres and a

Student Count of more than 250,000.

Aakash Medical for more than 31 years, Aakash Medical has been nurturing the aspirations

of students who dream about a career in medicine. Every year our students achieve top ranks

19
and display excellent results in various medical entrance examinations such as NEET,

AIIMS* and JIPMER*. For the last six years, our students have been securing All India Rank

1 in various medical entrance exams. Started as a single centre with just 12 students, today

Aakash Institute is ranked as the No. 1 Coaching Institute among Top 25 Best Coaching

Institutes in the country for preparation of medical entrance exams by India Today Magazine.

Aakash IIT-JEE Started in 2007, Aakash IIT-JEE prepares students for JEE (Main &

Advanced) and other engineering entrance examinations. Through its integrated teaching

methodology, focused learning environment and technology enabled-education, Aakash IIT-

JEE provides cutting-edge educational solutions that help students to excel in their goals.

Every year our students achieve top ranks and display excellent results in all the engineering

entrance exams. Students aspiring to succeed in engineering entrance exams can trust Aakash

IIT-JEE for quality and result-oriented test preparation.

Why Akash ?

31+ years in the education sector and counting! Aakash has become a household name in the

coaching segment. We have maintained an excellent track record for the past 31 years in

delivering outstanding results in various medical and engineering entrance exams, and

competitive and scholarship exams such as NTSE, KVPY, and Olympiads year on year. Our

integrated teaching approach not only makes you shine in your school/ board exams but also

ensures that you are listed as a top achiever in competitive exams like JEE, NEET,

Olympiads, NTSE, KVPY etc.

With a large pool of dedicated, highly qualified, and experienced faculty members, we

maintain an optimal student-faculty ratio to attend every student with extra care. Our faculty

20
walks the extra mile to ensure that you do not miss getting the highest benchmark in school,

entrance, and other competitive exams.

Our study material is comprehensively curated by subject matter experts that empower you

with an in-depth understanding of all crucial topics from various subjects to help you stay

ahead of the curve.

Integrated Teaching Approach

The Standardized Education Delivery methodology at Aakash ensures perfect and consistent

coaching by our faculty members. The teaching methodology is so unique and holistic that it

generates not only excellent classroom discussions but also insightful study material. Each

and every lecture is planned to make sure that the content delivered is standard, complete and

finished in stipulated time. The concept at Aakash is not only to teach for Entrance Exams

but also for Board exams. Every effort is made to make the concepts crystal clear to the

student.

Well Qualified Faculty

Aakash has a vast pool of talented and highly qualified teachers recruited from the

International Institute of Information Technology (IITs), the Indian Institute of Technology

(IITs), the National Institute of Technology (NITs), Premier Universities, and the Coaching

Industry. The basic structure of Aakash is firmly built on a highly professional faculty team

comprising a perfect blend of academicians and subject experts. The notable qualifications

and vast experience of the faculty members help to make complex problems easy for

students. Aakash attracts the best talent in the industry for all subjects from every nook and

corner of the country.

21
Good Track Record of Results in Competitive exams like NEET & JEE

Break free from your local average tuition and the constraints of lack of good study material.

Get Aakash high-quality lectures and study material right at your fingertips.

Doubt Clearance Sessions

The students at Aakash find the doubt clearing sessions quite helpful. During doubt clearing

hours, students can ask any doubt on any topic from the respective subject teachers.

Tests and Assignments

Aakash Assignments give Aakashians a remarkable edge over others. The students are

supposed to try the set of problems given at the end of every topic on their own without the

support of the teachers. This happens on a routine basis. Aakash Assignments ensure that the

students concentrate on two of the most important factors necessary to crack the toughest

exams that are subject knowledge and regular practice of the subject with a clear-cut

objective of time management and minimizing errors as the studies progress. Our

assignments are well known for improving concepts, reducing errors, enhancing

concentration, boosting test scores, and above all ensuring selection in the Entrance Exams.

Motivational Sessions

Aakash conducts motivational classes from time to time to inspire students to make them a

winner. Our Honorable Chairman, Mr. J.C. Chaudhry himself conducts such sessions and

makes sure that each student gets motivated to face competitive Exams confidently.

22
Parent-Teacher Meetings

Parent-Teacher Meeting (PTM) in Aakash is an integral part of our education delivery and

feedback system. We frequently invite parents to meet with their ward’s respective teachers

to understand their performance closely. This is also an opportunity for Aakash to get in

touch with the parents and motivate them to help Aakash and its students achieve the

common goal of qualifying in Entrance exam selection. Another important advantage is that

parents can directly meet the teachers and know about the weak areas of their child.

Disciplined and Focused Learning Environment

With more than 200 centers spread across India, Aakash is a leader when it comes to

coaching students for Medical and Engineering Exams. Aakash follows proper work ethics

and has a positive environment where an individual can learn and grow. Aakash has

motivated and guided lakhs of aspirants, who are serving the nation as eminent Doctors and

Engineers.

Pan India Network

Aakash is a leading institute for Pre-Medical/NEET Coaching and for the preparation of IIT

JEE Main and Advanced Entrance Exams across India. Our decades of experience, lakhs of

selections in Medical and Engineering Entrance Exams, a countrywide network of more than

186 centers, and a collective base of many thousands of students every year have made us a

well-known coaching institute. We provide a wide range of test preparatory services

diversified across subject matter and delivery channels. Our varied range of services enables

us to be involved through the academic phase of our students studying in Class 8 to 12,

23
which, together with our extensive presence across India, gives us a competitive edge over

others who are more subject-specific and localized.

Competitive Atmosphere with Personalized Attention

The competitive environment and focused learning at Aakash provide the necessary edge and

exposure to students.

Comprehensive Study Material

Meticulous, relevant, and original Study Material and Test Papers are prepared based on the

latest pattern of exams designed by the expert faculty at Aakash.

Digital Learning Programs

Aakash offers the following digital courses:

 Aakash Live: Live Online Course with Aakash Faculty now a click away with Aakash

Live. All in the comfort of your home.

 Aakash iTutor: An e-learning program providing high-quality content on Tablet, PC,

and Mobile.

Daily Attendance Monitoring

You can now track daily/lecture wise attendance, send daily/monthly attendance alerts to

absentees, and also pull attendance from Barcode/ RFID/biometric machines.

Recognition and Awards

Aakash has been awarded several times for its innovation and leading-edge solutions.

24
Comprehensive testing system

At Aakash, students are exposed to different types of test segments viz, Fortnightly Tests,

Term Tests, Complete Syllabus Tests, and All India Aakash Test Series (AIATS). The Term

Tests which are long syllabus tests common for all Aakash Centers are conducted to give

students firsthand experience of the real test environment. The Complete Syllabus Tests are

full-length tests that cover the entire syllabus of the particular subject. The All India Aakash

Test Series (AIATS) is conducted for all students across India along with our Distance

Learning Program students. AIATS gives an opportunity to students to test their knowledge

amongst thousands of students at an All India level.

Modern Infrastructure

At Aakash, we provide students with modern infrastructure and facilities. As a part of this

endeavor, we intend to provide air-conditioned classrooms that provide a comfortable

learning atmosphere. All the classrooms are expected to be well lit and spacious. Our centers

aim to have a provision of a Library that offers students a wide range of books to choose from

and keeps them up to date about the latest information. We ensure that our classrooms

provide an environment that is conducive for learning, among other things, by providing

better infrastructure, periodic tests and assessments, and strict discipline.

Monitoring and Reviewing (Monthly Performance Report)

With regular practice tests and AIATS, you can now analyze your performance and review

your progress among thousands of Aakash students. Comprehensive performance & progress

reports further help you prepare better for Board and Competitive Exams.

25
Benefits to Aakash Students

 Study Material: It provides students a stepwise/level wise learning tool in every

subject so that students’ transformation from concept learning to application &
analytical learning can be ensured.
 Question Banks: We, at Aakash provide various question banks for targeted
exams to ensure that the students are having adequate practice and no corner has been
left unturned.
 Integrated Approach of Teaching: At Aakash, students of class IX to XII learn
both School Curriculum as well as Entrance Aids as the study material and teaching
approach delivers both quantitatively & qualitatively.
 Assessment: Testing methodology is evolved from years of experience and updated
with latest pattern of examination. Centralized process of testing provides students an
opportunity to check their level of preparation and relative performance amongst
thousands of students across the country.
 Technology Based Learning - iTutor: A complete educational solution for all
groups that combines the best of classroom education, self-study with distraction-free
learning experience, is provided to the students.
 Doubt Session: If some part of the subject is not clear to a student, he / she can
take extra guidance from the respective subject teachers in doubt clearing sessions so
as to compensate and understand the missed topics.
 Superior Supervision: Excellent management with stringent discipline in every
department is ensured.
 Grievances: Student Grievances are well taken care of through dedicated grievance
management services.
 Back-up Classes: Extra-classes for average students or for those, who miss the
regular classes on genuine grounds with a prior approval, are arranged.
 Workshops: Workshops are conducted for NTSE, KVPY, JSTS, National and
International Olympiads.
 Notification: All the relevant information such as results, date-sheet, pattern,
eligibility criteria for appearing in NTSE/ Olympiads/ Medical/ Engineering Entrance
Exams are provided well in advance.

26
 Motivational Lecture: Respected Chairman of the Institute personally takes
Motivational Classes to motivate students and to boost their morale for better results
with an emphasis on character building.

27
PART 2 (A)

28
OBJECTIVES OF THE STUDY

 To study the marketing strategy of the company

 To study the marketing evolution in Aakash’s the Ed-Tech Company

Great Business Marketing Strategies for Ed-Tech

As a company that focuses on technology for education, you understand that there are no grade

levels where a teacher goes in without a plan. Marketing is no different. In today’s world, the

number of marketing tactics is countless and not all these tactics will work for your business,

especially in education technology. No matter what type of product you are providing as a

service, you will always need a strategy in place. If you were to go into battle without a strategy

in place, what do you think will happen? Marketing professionals need to understand their

audience before marketing efforts are initiated so that they are successful in achieving their

goals in attaining quality leads. You want to be able to make a strategy that caters to your

audiences wants and needs so that you can secure your customer properly.

As I worked on the AESL I came to know that this is even excellent company but there is

problem in selling strategy adopted by the salesperson and Some customer are not satisfy by

the product and services mostly illiterate parents are not able to understand the Aakash’s

product and main problem is salesperson make them understand as salesperson want and they

focus on the completing the target what they were assigned. Aakash’s must think about it and

there should be some relief to the salesperson so that they can do work in proper way and also

some help for the illiterate parents so that they can understand to the Aakash’s and its benefits

29
VISION, MISSION, VALUES
Values :-
Our aim is to become one of the most admired branch in education sector and help the young
aspirants to make their dreams come true through quality teaching technology enabled sytem
and commitment.

Mission :-
Our mission is to create an environment of the academic execellence enbles by morden
pedagogy & technolony to impart quality education.

Values :-

SHAPE IT

 Student First
 Hard Work
 Accountablity
 Passion
 Employee Care
 Integrity
 Teamwork

30
 ACQUISITION

Byju’s is acquiring tutorial chain Aakash Educational Services Ltd (AESL) in a cash and
stock deal estimated at $950 million, sealing its largest buyout. India’s most-valued edtech
startup snagged coding tutor WhiteHatJr in a $300-million deal amid the pandemic last year.

Byju’s buyout of AESL is also among the largest acquisitions by an Indian startup — bigger
than Snapdeal’s purchase of Freecharge for $400 million in 2015 and Flipkart’s acquisition of
Myntra for an estimated $330 million in 2014.
This acquisition (AESL) will help Byju’s cross the $1 billion mark in revenues for the next
financial year. We are looking at closing the next year at $1.2-1.3 billion in revenues.AESL
will continue to operate as a separate entity, according to its managing director Aakash
Chaudhry, who said, “Together with Byju’s, we will work towards building an omnichannel
learning offering that will accelerate the test prep experience. “

31
 SIZE OF THE ORGANIZATION
Financial
A summary of financial information of AAKASH EDUCATIONAL SERVICES LIMITED
for the financial year ending on 31 March, 2021.

 Revenue / turnover of AAKASH EDUCATIONAL SERVICES LIMITED is Over

INR 500 cr
 Net worth of the company has decreased by -7.73 %
 EBITDA of the company has decreased by -50.96 %
 Total assets of the company has increased by 1.21 %
 Liabilities of the company has increased by 17.22 %

32
Employees & Infrastructure
With a legacy of over 32 years, 200+ centers across India, 2200+ expert faculty and 2.5 lakh+
happy students, Aakash is well known for its comprehensive, result-oriented JEE and NEET
preparation programs.

Product Range of the Company

Products & Fee Structure
NCERT Solutions From Textbook Solutions Courses & Scholarships
Class
 RD Sharma Solutions  Classroom Courses at
 6,7,8,9,10,11,12  RS Aggarwal Aakash
Solutions  Aakash Digital
 HC Verma Solutions  Aakash Distance
 Lakhmir Singh Learning Program
Solutions Courses
 Aakash National
Talent Hunt Exam
(ANTHE)
 Admission Cum
Scholarship Test
(ACST)
 Various Scholarships
at Aakash
 Aakash CBT
 CUET Courses

Classes 11-12 Classes 4-10

 Online Live Classes  Online Tuition

3Y- Integrated Classroom  BYJU'S Classes -
Course for Olympiads, Comprehensive Online
 Test Series For JEE/NEET
NTSE and Class VIII, IX & Tutoring
X  Foundation Program -
 TAB Program Live Classes
 Foundation Program - tab
Program

KG - Class 3
JEE Preparation NEET Preparation
 Disney Byjus Early learn

IAS Preparation CAT Preparation GATE Preparation

33
 Online Courses Batches With Fee Strcture

IAS Batch
 IAS Tablet Learning Program 2023 (English) Regular price - Rs. 90,000.00
 Kolkata Classroom English 2023 Regular price Rs. 133,750.00
 Pune Classroom English 2023 Regular price Rs. 133,750.00
 Chennai Classroom English 2023 Regular price Rs. 152,500.00
 Hyderabad Classroom English 2023 Regular price Rs. 172,150.00
 Bangalore Classroom English 2023 Regular price Rs. 172,150.00
 Lucknow Classroom Hindi 2023 Regular price Rs. 128,500.00
 Lucknow Classroom English 2023 Regular price Rs. 133,750.00
 Delhi Classroom Hindi 2023 Regular price Rs. 127,500.00
 Delhi Classroom English 2023 Regular price Rs. 208,750.00
 IAS Tablet Learning Program 2023 (Hindi) Regular price Rs. 90,000.00
 BYJU'S IAS 2023 (Pre & Mains) Online Classroom Program (Hindi) Regular price Rs.
140,000.00
 BYJU'S IAS 2023 (Pre & Mains) Online Classroom Program (English) Regular price
Rs. 140,000.00

GATE BATCH

 BYJU'S Exam Prep GATE Civil Engineering 2023 – English Regular price Rs.
50,000.00
 BYJU'S Exam Prep GATE Civil Engineering 2023 - English+Hindi (Live Classes +
Pre Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Civil Engineering 2024 - English+Hindi (Live Classes +
Pre Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Civil Engineering 2024- English (Live Classes + Pre
Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Computer Science 2024 – English (Live Classes + Pre
Recorded Lectures) Regular price Rs. 60,000.00
 BYJU'S Exam Prep GATE Electrical Engineering 2023 - English+Hindi (Live Classes
+ Pre Recorded Lectures) Regular price Rs. 50,000.00

34
 BYJU'S Exam Prep GATE Electrical Engineering 2023 – English (Live Classes + Pre
Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Electrical Engineering 2024 - English+Hindi Regular price
Rs. 65,000.00
 BYJU'S Exam Prep GATE Electrical Engineering 2024 – English (Live Classes + Pre
Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Electronics and Communication Engineering 2023 -
English+Hindi (Live Classes + Pre Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Electronics and Communication Engineering 2023 - English
 (Live Classes + Pre Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Electronics and Communication Engineering 2024 -
English+Hindi (Live Classes + Pre Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Electronics and Communication Engineering 2024 –
English (Live Classes + Pre Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Mechanical Engieneering 2023 – English (Live Classes +
Pre Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Mechanical Engieneering 2024 – English (Live Classes +
Pre Recorded Lectures) Regular price Rs. 65,000.00
 BYJU'S Exam Prep GATE Mechanical Engineering 2023 - English+Hindi (Live
Classes + Pre Recorded Lectures) Regular price Rs. 50,000.00
 BYJU'S Exam Prep GATE Mechanical Engineering 2024 - English+Hindi (Live
Classes + Pre Recorded Lectures) Regular price Rs. 65,000.00

CAT BATCH

 BYJU'S Exam Prep CAT 2022 - Live Classes and Pre Recorded Regular price Rs.
38,000.00
 BYJU'S Exam Prep CAT 2022 - Live Classes and Pre Recorded Lectures with
Tablet – English Regular price Rs. 53,000.00

35
 RESEARCH METHODOLOGY

Market research can be split into two distinct sections: primary and secondary.

They can also be known as field and desk, respectively (although this terminology feels out

of date as plenty of primary research can be carried out from your desk).

Primary (field) research

Primary market research is research you carry out yourself. This could include running your

own focus groups or conducting surveys. The ‘field’ part referring to going out into the field

to get data.

Secondary (desk) research

Secondary market research is research carried out by other people that you want to use. This

could include studies carried out by researchers or financial data released by companies.

Market research methods

The methods in this list cover both areas. Which ones you want to use will depend on your

aims. Have a browse through and see what fits.

Focus groups

A simple concept but one that can be hard to put into practice.

You get a bunch of people into a room, record them, and ask them about whatever you want.

For some it’ll be new product ideas, for others it might be views on a political candidate.

36
From these discussions, the organizer will try to pull out some insights, or use it judge the

wider society’s view on something. Generally the participants will be chosen based on certain

criteria, such as demographics, interests, or occupation.

A focus group’s strength is in the natural conversation and discussion that can take place

between participants (if they’re done right).

In comparison to a questionnaire or survey that have a rigid set of questions, a focus group

can go off on tangents the organizer could not have predicted (and therefore not planned

questions for). This can be good in that unexpected topics can arise, or bad if the aims of the

research are to answer a very particular set of questions.

The nature of discussion is important to recognize as a potential factor that skews the

resulting data. Focus groups can encourage participants to talk about things they might not

have otherwise, and they might be impacted by others in the group or the presence of the

researcher. This can also affect unstructured one-on-one interviews.

Surveys

In survey research. Survey questions are given to respondents (in person, over the phone,

emailed, or an online form). Questions can be close-ended or open-ended. As far as close-

ended questions go, there are many different types:

 Dichotomous (two choices, such as ‘yes’ or ‘no’)

 Multiple choice

 Checkbox

 Rating scale

37
  Liker scale (common version is five options between ‘strongly agree’ and ‘strongly

disagree’)

 Matrix (options presented on a grid)

 Demographic (asking after info such as gender, age, or occupation)

Surveys are massively versatile because of the range of question formats. Knowing how to

mix and match them to get what you need takes consideration and thought. Different

questions need the right set up.

It’s also about how you ask. Good questions lead to good analysis. Writing clear, concise

questions that abstain from vague expressions and don’t lead respondents down a certain path

can help your results reflect the true colors of respondents.

There’s a ton of different ways to conduct surveys as well, from creating your own from

scratch or using tools that do lots of the heavy lifting for you.

Observation

As per the methodology the implementation for the outcome of the finalize result of the data

as shown. The survey taken through the promotion of aakash educational institute in Nagpur

via verbal communication.

38
 Students Review

College/School Institutes Self Other

Parents Review

School/Colleges Institute Self Other

39
 DATA INTERPITATON

SWOT ANALYSES OF AAKASH Institute

STRENGTH

The Strengths of AAKASH Institute are as follows:

 High Customer Retention

 Advance Technology
 Diverse Products
 Strong Finance
 Customer Loyalty

WEAKNESS

The main weaknesses of AAKASH Institute are as follows:

 Low Return On Investment

 Inventory Management
 Cost

OPPORTUNITIES

The opportunities that AAKASH Institute is currently facing are as follows:

 Increased Trend of Online Education

 Education Style Change due to Covid -19
 Introduced Professional Courses
 Focused Syllabus
 Untapped Semi-Urban and Rural India

40
THREATS

The threats of AAKASH Institute are –

 Data Privacy
 High Competition
 Business Model can be imitated

As due to the phase of the covid 19 all switch over the platform based studies. All

students learning through the online platform and this institute has increased the

capacity to admit the bulk students from all over the region where I work. As per

the study I understand that Edtech will grow up rapidly within this years and it

will move so far with lots of technology.Aakash+Byjus venture has bring up the

Tablet to join the student with interactive learning and absorb more and more

concept clearly. But due to the package prices the common people students can

also afford this interactive learning module.

41
PART 2 (B)

42
 Finding & Outcome

It was an online internship where I worked as a Executive and Connected with Many clients.

The main activities I performed there was of generating leads and selling courses pack to

students. There, the responsibility I was holding were of finding and retaining clients,

encouraging extant clients to purchase added products.

My ability to influence and negotiate with customers got really enhanced and flourish. Also, I

performed digital marketing and content writing in this internship. My head used to give me

topics and content and I used to do marketing by visiting schools & home’s.

As An Executive, I was responsible for helping organization or client’s growth. One of the

company’s priorities is to get new customer or clients and sell more & more Additional

products, courses and services to the existing ones.

Roles and Responsibilities I Performed

 The person playing this role should be very good in identifying and getting as many
sales leads as possible so I tried my best to fulfil these needs.
 Another responsibility of mine was to make people aware of the new products and
services.
 It is necessary to maintain a healthy and professional relationship with Customer and
clients.
 My research skills were also applied so as to monitor the trend going on in the market
which will help in identifying sales lead.
 I was also tasked with contracting possible clients via mail or phone.
 It was also tasked for creation of PowerPoint presentation and display sales.
 Usually, I used to connect with clients about the growth of our products have
currently made and at the same time keeping records of it.
 I was also responsible for Development proposals and creating sales goals for the
teams and to make sure that they are met.

43
  I used to write report and also providing feedback at regular intervals to the higher
management about how exactly is running currently and also make them aware.
 I used to Interact with customers and dealing with their enquiries.

Learnings

 Get to know about the challenges and opportunities for EdTech companies in India.
 Gain basic understanding of sales and digital marketing.
 I learned how to pitch the client during meeting.
 I experienced corporate feeling which gives me a good exposure.
 I improved my presentation skills.
 Time management is the big management lesson I have learnt as make individual
more divert to words it works.
 Digital Marketing work is all about team work and it always try to give best out of all.
 I learnt that how to deal with customers problems patiently.
 Gain knowledge on content writing.
 I learnt how to create post that influence people.
 I improve my communication skills.
 Get to know how a company in education field works.

44
Challenges Faced During This Internship

 First challenge faced by me is to generate leads.

 Get the right audience in the market.

 Create fresh and meaningful content that influence people.

 Dealing with angry and annoying customers.

 Not meeting the customer expectations because customer expectations constantly

change.

 Meeting the target before time.

 Constantly being active on social media to know the recent trends

Usefulness Of Training

 This training gives me the skills to analyse my own challenges and find the solutions.

 This training helps me to stand out among the competition.

 It builds confidence in dealing with customers.

 It helps in encouraging teamwork and putting aside all personal differences to achieve

a common goal.

 Training improves my all skills related to this profile.

45
Limitation

 Time is limited if time was more available than the project would be more good.

 The more case studies were not available.

 Due to limited time the responses was less and if the time would be more so the

responses will be more.

 The responses may be some time become subjective by question by question.

46
PART 2 (C)

47
 Marketing strategy

We advertise our brand and services through different media including print, radio, television

advertisements, social media, search engines and other outdoor media. We also market

through various promotional materials such as handbills, flyers and brochures. Further, we

conduct seminars for parents and students to enhance our brand awareness and introduce

them to the features of our services. With growth & success comes not only huge

responsibility but also immense pressure to sustain the brand name. We assure media,

parents, our associates and partners that we will always aim to have a true and authentic

approach. Any feedback that could improve our Education Delivery System is taken in a

positive spirit.

Every year brings forth positive and encouraging news for us. We think that we are not only

praised by media for our result oriented approach & for continued achievements but also for

our contribution to the society. From time to time, we undertake various marketing and

advertising campaigns to increase our brand awareness. We attract a majority of our students

via the ACST, the ANTHE and the NEST. We provide scholarships for qualifying students

from these tests to enroll in our programs.

Media plays an important role in the recognition of any organization. Since our inception, we

believe the media has talked about our efforts in improving our Education System, especially

at the Competitive and school levels. Our brand is widely known in the Education Field in

India. We believe that the quality of our educational content and the effectiveness of our

teaching methodologies, as evidenced by the number of selections of our students, have made

us one of the top choices for students intending to qualify for Undergraduate Medical and

Engineering Courses.

48
One strategy that has been present throughout the history of marketing is outbound

marketing. This style of marketing takes the forms of ads for television, phone calls, print,

and radio, as well as other forms for reaching out to your audience. You are basically fishing

in a lake of consumers in hopes you will attain a few quality leads. The issue with Outbound

is that not everyone is interested in what you have to offer, so that fish in the lake might not

be hungry. In reality, this might work for some businesses that stand out from the rest, but in

the Education Technology industry, one should consider Outbound marketing continuously

while focusing on another marketing approach.

That other marketing approach is called inbound marketing! Inbounds approach to marketing

is right up any Education Technology’s industry because you are providing, relevant, useful

information that your consumer/readers see as a value. You are educating your audience on

solutions that can help their need or want, outlining how your service comes in to save the

day. When utilizing this method, you will help attract website visitors, organically. You are

able to convert those visitors into quality leads, followed by closing those leads into paying

customers. After they become a paying customer, your final job is to secure your customer

retention rates by delighting your customers so they can speak highly of you to their

colleagues. Providing quality content to you and smartest approach to marketing. Why?

Aside from what we just went over, you are addressing the needs of the consumer. You

understand what your ideal buy rs are going through and how you can help them. You want

your customer’s happy, right? Educating’s focusing on in bound efforts, you are literally

helping and below are the 4 critical phases of developing a Content & Inbound Strategy to

create customer cantered content.

49
1. Self-assessment

2. Buyer Personal Development

3. Buyer Journey Mapping

4. Inbound Campaign Setup

5. The Bottom Line

Marketing Funnels
A marketing funnel is basically a sequence of steps that a prospect takes from the time they
first hear about your business to the time they decide to become paying customers. Establishing
a marketing funnel sequence is one of the most valuable things you can do to boost your
conversion rates. At a basic level, marketing funnels consist of three phases Awareness,
interest, evaluation, and decision.

 Awareness
At the top of the funnel we have the awareness stage. This is the stage at which customers
become aware of your product or business. Top of the funnel marketing materials could include
content marketing, inbound marketing, referrals, events, SEO, SEM, paid advertising, and
more. Marketing at this stage of the funnel is aimed at reaching the largest number of potential
customers as possible.

 Interest

Next, you have the interest stage, where you get customers who have moved on from the
awareness phase and are now interested in your product. Marketing materials at this stage
would be more educational — consisting of webinars, e-books, e-mail marketing campaigns,
white papers, case studies, etc.

50
  Evaluation
After customers have become aware of your product and are definitely interested, they start

evaluating it against competitors. Marketing materials at this stage might be demo videos and

samples.

 Decision

Finally, it comes time to actually make the decision to buy. At this commitment stage,
marketing materials can include product demos, free trials or sales calls.

51
Increasing numbers of students are shifting towards a hybrid mode of learning.

When it comes to EdTech, think from the perspective of a parent. They are not that

comfortable in sending their children to institutes which are beyond a particular radius of

their home. Which is why there is an increase in the market to move to hybrid learning.

In small cities, there is a lack of large players who can coach people or students for JEE

preparation. In far-front cities of India, Students also aspire to become engineers and doctors,

but they don’t have the right medium. This is where the Edtech solution of Akash by BYJU’S

comes into play and ensures to offer products to tier three, tier four, and tier five markets.

52
In the past year, many offline services have become available online. For example, students

can get help from teachers without having to wait for a class to start.

The Akash app was launched after the acquisition of its digital business by BYJU’S. The app

has since amassed over 10 million downloads and has a 4.1 rating on the app store. The app

provides a platform for students to connect with teachers and get their doubts clarified

without having to wait for a class.

53
The endeavor has been constantly to innovate on offerings to consumers, make sure to be

ahead of the curve in terms of giving technology solutions and on making sure that the

content is being operated on.

The app is one of the top funnels for Akash BYJU’S. To make sure that the app reaches the

user, they have deployed multiple strategies. For example,

 Running universal ad campaigns on Google and Android to share information with

consumers about the app.
 Having a tender trial class feature on the app.
 Investing a lot in YouTube channels to optimize the teacher’s bandwidth. There are
multiple series on YouTube that educate students on the most difficult concepts.
 Running a lot of engagement campaigns to show the content that consumers are
searching for.
 Working on SEO traffic works wonders for apps as well as for websites.

54
Job Title: Admission Manager / Officer Division/Department: Sales and Marketing

Reports To: Branch Head Work Location: PAN India

Desired Work Experience: - 3- 6Years Weekly Off: Rotational

About Aakash Educational Services Limited (AESL)

Aakash BYJU’S - India’s trusted name in test preparation, offers the best of classroom and online learning experience, thereby giving students an
extra edge. We help to prepare students for medical and engineering entrance exams such as National Eligibility Cum Entrance Test (NEET), Joint
Entrance Examination (JEE - Main & Advanced), and school/ board examinations including scholarship exams such as NTSE, KVPY, and Olympiads.

Aakash Advantage

· 33 years of providing comprehensive and result-oriented test preparation

· 275+ centres across India to help you prepare in your city
· 3000+ expert faculty to tech, mentor and guide you
· 85000+ Rankers in NEET & JEE

BYJU’S Edge

· World’s largest education technology company with over 10 crore students

· Conceptual clarity through high quality videos
· Cutting-edge technology to help you practice and prepare better

Putting students first and continuously striving to meet their needs is core to Aakash BYJU’S. We are on a mission to build an omni-channel
learning offering that will catapult the test-prep experience to the next level and help build India’s largest education company.

Job Requirement:
 Achieve the designated targets.
 Generate database from Schools and other sources.
 Meeting with Principals, Coordinators and management Personnel of schools for Business generation.
 Execute various marketing activities within assigned region.
 Conducting Seminars in schools, open seminars in town, Residential Apartments (Townships).
 Converting leads into admissions.
 Interaction with students and parents on routine basis.

55
  Liaison with local tuition teachers to add business.
Experience, Skills and Key Responsibility:
 Experience in consultative Sales profile.
 Self-motivator & Drive to work. Proficiency in Microsoft Office applications.
 Strong communication, presentation and persuasion skills. Enthusiastic and positive attitude.
 Interpersonal skills to communicate with various types of client groups.
 Should have experience in Educational / Insurance / Pharma / Training / Timesharing.
 Good written and verbal communication skills(for South Zone - Regional Language is Mandatory).
 Should be Comfortable in Travelling & Own Personal Transport.
 Should be able to work on Software / Technology used in Company for lead management.

Qualification: Bachelor's degree with experience of 3 – 6 Years. MBA/BBA would be an added advantage.
Functional Area: Sales & Marketing.
Employment Type: Permanent Job, Full Time.

56
PART 2 (D)

57
 CONCLUSION

In my intern days study on the sales and marketing activities and its effectiveness

on Aakash Institute Nagpur . I have concluded that:

Most of the customers buying decisions are depend on the qualities and lowest

Price of the product. Aakash Institute provides education courses, and according to

me this is the main reason why people don’t show interest in this. This is so

because as we know in India, people don’t believe in everyone in education

field. But the employees in Aakash Institute work really very hard to gain response

from the people and they are doing really well.

58
 BIBLOGRAPHY

 google.co.in
 Wikipedia.com
 Zee Business Articles
 https://www.inventiva.co.in/stories/marketing-strategy-of-byjus-how-itbuilt/

59