Professional Documents
Culture Documents
Sociology
The following activity should be completed using your notes from class
1
5th Year ESS
Sociology
Watch the following video and answer: Which concepts can you identify? How do they relate
to one another? In this video you can analyse the fact that journalists undermine the status of
the opposition to saying that they are the hegemonic media. This is completely tied to what
Gramsci says about hegemonic domination. Where journalists with their own interests against
the opposition tries to generate or create a new idea that goes against the opposition and that
society believes what they say. In turn, the media can function as conflict-creating political
parties.
They conceive the role of the hegemonic media as a constant “attack” duty, in order to, in this
case, to convince the population that Cristina Kirchner is guilty. No matter how and how
many times they say it, it stays in the minds of the readers. They (Duggan and García) also
state that the media IS the opposition. This also shows us the pure hegemony of the media, as
it transcends society.