Locations:

- Downtown &Train station – “BLACK HEYTEA”

- Airport “Francisco Sa Carneiro” – “GOHEYTEA”

- City centre (mall “Norte Shopping”)- “WHITE HEYTEA”

How can we adapt the company to the Portuguese market?

Create NEW drinks: (to introduce a bunch of new drinks to the Portuguese market.)

 “Ovos moles” a special drink with Portuguese flag colours (green and red)
with new flavour “Ovos Moles” or/and “pastel de nata (custard cake)”

 Coffee “Meia de leite” (with milk) & “Café cheio”(without).

New drink with coffee flavour but with the name “meia de leite” and
another one “café cheio” with special brown sugar tapioca pearls.

 New drink “Cerveja” with a funny message in Portuguese (that only native
speakers know and say). The message will be written inside the plastic cup
so that you can see it only when you finished the drink.

 New drink HEYTEA with a grapefruit flavor with the name “Vinho do Porto”

What do we expect to find there?

1. Décor inside (Photo zone), Lighting

2. Décor- window/heytea boards

3. Street/position/how many people (demographic)

4. Buildings around it /Name of the company

5. Opening hours/other information (special offers)

6. Arrangement/layout/Open kitchen/open space

7. Staff and their attitude (voce or tu)

8. Customer demographic (depends on the hour)

9. Product/Service range and the adaptation

10. Marketing