Competitor analysis:

Saremco International and Anchor Group are one of the main competitors of Arif best
quality fruits. So we will be performing the analysis with them.

Products:
 Arif fruits is exporting different kinds of fruits and vegetables. They also import
things based on demand.
 Whereas anchor group and saremco are also exporting different kinds of fruits
but they just import two types of vegetables i.e. potatoes and onions.

Location:
 Arif fruits head office is located in Karachi on main sharah-e-faisal and their
processing factory is located in Sargodha.
 Anchor group main head office located in Dubai they just have their logistic
centre in Pakistan on super highway Karachi.
 Saremco’s head office is located in Lahore.

Sourcing:
 Arif group has their own farms from which they are getting high quality kinow and
they are also growing some other fruits and vegetables.
 Anchor group sources kinow from farms.
 Saremco has their own farms and good processing units.

Pricing:
 Pricing is based on the cost of product. So if we see prices, Arif fruits has lower
prices as compared to anchor because they are producing their own kinow and
they don’t have to buy from a third party and they also have their own processing
plant.
 Anchor sources from third party so their cost is high and so is the price.
 Saremco has both farms and processing plant so they are competing toe to toe
on prices.

Exports to:
 Arif fruits and saremco both export their products to almost all the Arab countries
and other then that they also export to Europe and eastern countries.
 Anchor group export to Arab countries like Oman, Qatar, and Saudi etc.
Arif fruits has a competitive edge over anchor group because one of the main reasons is
that they mostly have their own farms which lower their product cost and as a result
they can offer lower prices and also earn a good profit over their products, whereas Arif
fruits is competing toe to toe with Saremco but Arif fruits entered the market in 1988 and
Saremco entered in 2004 so, Arif fruits has more experience on which they have a little
edge over Saremco. Another reason is that the company regularly does the trend
analysis for other products. They see the trend of things and then import or export it
based on results. They also have a wide range of products other than agricultural sector
which helps them to stand on top in the market and they are also offering both types of
transport either by ship or by air.

These are the reasons that the company has a competitive edge over anchor group and
other companies also.

Products range:

Imports of Fruits & Vegetables    

Product Pictures Product Name  Availability

Rambutan All over the Year

Jackfruit All over the Year

Mangosteen All Over the Year

Apples March, April, May , June

Coconut All over the Year

 Star Fruit All over the Year

Pineapple All over the Year

Papaya All over the year

Watermelon All over the Year

Avacado All over the Year

Grapes January, February, March, and April

Baby Corn All Over the Year

Garlic All Over the Year

Ginger All Over the Year

Export commodities:

Fruits Varieties
       Mandarins (Oranges)

       Persimmons

       Kiett Mangos
       Sindhri, Chaunsa, Fazari, Dusehri, Sunehra, Baingan Phali.

Vegetables

Onion All over the Year

Potatoes All over the Year

Carrots January, February, October, November and December