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Introduction
There are two different methods for making banana chips. One of these is to deep fry thin slices of banana in hot
oil, in the same way as potato chips or crisps. The other is to dry slices of banana, either in the sun or using a solar
or artificial dryer. The products made by the two methods are quite different. The deep fried chips tend to be a
savoury, high calorie product that is eaten as a snack food. Because they are deep fried in oil they have a fairly
short shelf life- up to 2 months maximum when stored in the correct conditions. The oil is prone to turning rancid
and the crisps to becoming soft if they are not stored in air-tight containers.
Profit Range: The banana chips business profit ranges 50% to 60% as it has high demand
in the market. So, you can expect a profit of Rs 4 lakhs to 6 lakhs per year in small scale
business. You can even start banana chips making at home, as it requires a very small space to
start with.
Dried banana chips - process flow-chart
Table 1. Percentage of moisture loss in fried banana chips after dipping in sugar solution
Figure 1. Bar graph showed percentage of moisture of banana chips before and after frying
Figure 2. Percentage of fat content in banana chips after frying
The Indian snacks market exhibited robust growth during 2016-2021. Snacks refer
to food products that are smaller in portion size than the main meal and are usually
consumed as a side dish or appetizer. They are either baked or fried and prepared
using various ingredients such as corn, potatoes, grains, flour, fruits, nuts, oil, and
vegetables. These products are available in sweet, salty, spicy, and sour flavors in
processed and packaged variants. In India, various snacks, such as chips, popcorn ,
salted peanuts, murukku, papads, and fryums, are gaining traction among individuals
due to their satisfying taste, long shelf-life, and easy storage.
Balaji is one of the leading snack manufacturers in India. It produces and distributes
a variety of grain-based snacks, including stack-ups, wafers, noodles, namkeen,
nachos, and flavored nuts. The company recently launched its instant noodles brand,
Gippi, and jaggery-mixed peanut bars to widen the consumer base. Presently, Balaji
Wafers provides around 65 different types of products through an established
network of more than 1200 dealers across India.
Bikanervala is an Indian restaurant chain that primarily serves Indian sweets and
snacks. It serves a diverse range of food products in over 100 outlets across six
countries. The brand also owns Bikano, one of India's leading packaged foods
manufacturers, which produces Indian sweets , namkeens, snacks, papads, syrups,
and ready-to-eat (RTE) foods . Bikano has five manufacturing sites in India that
produce Indian sweets and snacks, using state-of-the-art equipment and the best
international practices in food manufacturing. Moreover, it also offers its products
across Asia, Australasia, the United States, Europe, the Middle East, and Africa.
Market Share: Company's authorized capital stands at Rs 100.0 lakhs and has 85.0%
paid-up capital which is Rs 85.0 lakhs.
Market Share: Haldiram is a leading brand in the savoury snacks segment, with
31% market share in traditional snacks in India.
ITC Limited
Market Share: ITC is biggest cigarettes & second largest FMCG company in
India with ~78% of market share in cigarettes & presence in staples, biscuits,
noodles, snacks, chocolate, dairy products & personal care products.
Garden Yellow Banana Chips
Monaco
Marie
Hide and Seek
Kismi
Mango Bite
Melody
Miano
Eclairs
The brand also offers gift boxes with curated Parle products for different occasions.
Presently, Parle exports its products to more than 21 countries.
Market Share: Parle Product Private Ltd had a market share of 6.3 percent in the
confectionery market in 2021. This was a slight increase compared to the previous
year. The company witnessed a compound annual growth rate of 0.4 percent since
2017.
Moreover, Pepsi Co. exports its product to more than 200 countries across the
globe, including India.
Market Share: Brand Pepsi has slipped with its category market share at less than
5%, the executives said. A PepsiCo spokesperson said as a policy, the company does
not comment on share numbers, and added the first half of 2022 has been one of its
"best ever" performances for its beverages portfolio.
Prataap Snacks Limited is one of the leading snack food companies that
manufactures and sells snack foods in India and internationally. It offers potato
chips , extruded snacks, namkeens, and pellets under the Yellow Diamond brand. It
also offers namkeens and fryums under the Avadh brand, cookie cake, yum cake,
tiffin cake, swiss roll, pie, and sandwich-cake snacks under the Rich Feast brand. At
present, the company operates nine manufacturing facilities and a wide network of
3500 distributors across India.
Market Share: Yellow Diamond potato chips maker Prataap Snacks is looking to
increase its market share from the current 4-5 percent to 10 percent in the
next five years as it expects a growth of 15-20 percent during the period, the
firm's Managing Director Amit Kumat said
TTK Foods (TTK Healthcare)
TTK Healthcare Limited is primarily engaged in animal welfare and human pharma
product, consumer product, medical device, protective devices, and food businesses
in India and internationally. The company's food division TTK Foods is India's first
and largest manufacturer of extruded products. It offers cereal, potato, rice, pulses,
and corn-based products in the 2D and 3D categories. Apart from the domestic
market, TTK Foods also exports its products to 18 countries across the globe.
Urban Platter
Urban platter is a privately held company that manufactures and sells gourmet
foods. It produces snacks, confectionery, chocolates, pickles, sauces, ready-to-eat
foods, herbs, spices, and canned products. The company mainly sells through e-
commerce platforms and has more than 25 distributors across India. The brand also
offers its products to around 250 restaurants and cafes. Presently, Urban Platter is
associated with brands like:
Figaro
Mason & Co
Sprig, Earth Loaf
All Things Chocolate
Lavazza
eighty20
Flat Tummies
La Rustichella
Kotgarh Fruit Bageecha