ID KPI Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

1 Avg. views per viewer 1.1 1.3 1.2 1.23 1.18 1.33 1.25 1.11 1.22 1.36 1.32

2 Impressions CTR 8.8% 5.9% 7.8% 10.2% 6.2% 7.8% 8.1% 6.3% 7.8% 9.6% 10.4%

3 Estimated Revenue ($) 532 511 514 391 561 546 375 391 431 483 333

4 Monetized playbacks (%) 67.0% 55.0% 34.6% 66.1% 74.7% 92.1% 89.5% 79.6% 59.7% 39.9% 67.9%

5 Subscribers (Gain) 428 451 403 496 244 459 422 582 387 477 475

6 Subscribers (Lost) 31 33 30 37 39 30 31 38 36 33 35

7 Total Watch Time 42:00:23 36:10:34 42:00:15 52:44:12 39:10:34 40:10:34 41:10:34 33:23:58 43:10:34 40:00:33 45:10:34

8 Total video views 45,723 73,024 94,128 43,232 44,641 44,798 55,684 85,847 51,310 81,482 83,981

9 Unique views 54,825 48,483 27,673 39,939 53,568 44,690 29,080 33,942 49,083 33,799 51,178

10 Watch Time (sec) 76 81 72 90 82 69 66 64 83 76 77

11 Audience Retention (%) 42.1% 23.7% 55.8% 61.1% 78.8% 38.7% 46.4% 44.0% 52.0% 46.0% 71.0%

12 Video Engagement 35691 50852 83939 69742 66906 64280 54815 66936 46284 71227 58215

Traffic sources Search 38% 35% 35% 38% 35% 35% 38% 35% 35% 38% 35%

Traffic sources Suggested 29% 31% 29% 31% 29% 31% 29% 31% 29% 31% 29%

Traffic sources Browse 20% 22% 21% 22% 20% 22% 21% 22% 20% 22% 21%

Traffic sources Other 13% 12% 15% 9% 16% 12% 12% 12% 16% 9% 15%
Employees Hired 428 451 403 496 244 459 422 582 387 477 475
Employees Left #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF!
 Mar

Dec Selected Month

1.29 1.20

12.0% 7.8%

358 514

88.3% 34.6%

591 403

36 30

42:10:23 42:00:15

55,594 94128

48,686 27673

64 72

53.0% 55.8%

42419 83939

35% 35%

31% 29%

22% 21%

12% 15%
 591
#REF!
 -7.7%

32.2%

0.6%

-37.2%

-10.6%

-9.1%

16.1%

28.9%

-42.9%

-11.1%

135.6%

65.1%
 Total Watch Time Total Amount of Views Traffic sources Audience Retention Engagement

42:00:15 94,128 Search 55.76% 83,939

Suggested
16.1% 28.9% 135.6% 65.1%

Browse

Unique Views Impressions CTR Other Subscribers (Gain) Subscribers (Lost)

15%

34.55% 7.8% 21%

403 30
-37.2% 32.2% 29% -10.6% -9.1%

Average watch Time (s) Avg. views per viewer Estimated Revenue ($) Monetized playbacks (%)

72 1.20 514 34.55%

35%
-11.1% -7.7% 0.6% -37.2%
M 23
 F 514
Total 537

Temporary/contract 0%
Permanent 0%
Student 0%
Full Time 0%
Part Time 0%
Headcount -7.7%

2 Total video views 45723 94128 ### 44641 44798 55684 85847 51310 81482 83981
Mar
ID KPIs CF Direction (Higher is Better) Value
1 Average views per viewer Normal -7.7%
2 Estimated Revenue ($) Normal 0.6%
3 Unique Views Normal -42.9%
4 Average watch Time (s) Normal -11.1%
5 Total Watch Time Normal 16.1%
6 Total Amount of Views Normal 28.9%
7 Monetized playbacks (%) Normal -37.2%
8 Impressions CTR Normal 32.2%
9 Audience Retention Normal 135.6%
10 Engagement Normal 65.1%
11 Subscribers (Gain) Normal -10.6%
12 Subscribers (Lost) Inverse -9.1%