Naresh 2

Strategic Management Communication for Leaders

Submitted to: Professor Anirudra Thapa
Submitted by: Naresh Kumar Mukhiya

Planning Business Message

1. Write an analysis that address the following questions:

a) What audience concerns and questions would you need to address to attain the
maximal communication outcome?

To attain the maximal communication outcome, the board needed to attain those
concerns and questions which will be arising in employee’s mind specially the one who
would be receiving the layoff like, “how long this layoff is going to be?”, “will we be
welcoming back if the situation would be better?”, “will we be getting any
remuneration?”, etc.

b) To which purpose of communication would you need to attend?

The purpose of communication would be mostly regarding the 20% of the employees
who would receive layoff due to the uncertainties like global pandemic to avoid
company’s future trouble.

c) At what type of audience would the message be aimed?

The message must be aimed towards 20% of the employees who would receive layoff.

d) What would be the focus and content of your strategy to effectively communicate this
decision to employees?

The content our strategy should be focused on the situation which the company will be
facing and eliminating as soon as possible to sustain and to plan the draft which will
come first and followed by what. Also, the company is anticipating the situation so that
we will be calling our employees back and will start hiring again.

2. Based on your analysis and strategy, draft the message that you want to hand to the
employees.
 Naresh 2

ABC company
New Road
Kathmandu

2022-12-04

To Our Valuable Employees,

As you are well aware, the global pandemic is raging all over the world without definite
signs of abating and soon it will cloud us too. We’re trying to take serious efforts to
reduce our spending and to sustain our profits throughout the possible upcoming
uncertainty.

Despite this, it may be necessary for ABC company to layoff 20% of the employees in
order to curtail our expenses on meeting salary obligation to rest of the employees for
smooth running of the administration. We are taking all the measures through our
efforts to avoid this situation, but layoff has become necessary. You will be informed by
the end of this week so that you will have time to prepare and file for government
benefits, if need be.

We will continue to monitor the situation closely to find the solution to come out of this
situation. Once we will find the cure for pandemic situation the world is facing we will
desire to have you back in our company.

Thank you for your continued service during this time.

Naresh Mukhiya.
Human Resource Manager.