Market Size

The Ecotech Lanao Company will prioritize to open its first store in Lanao Del Sur as response to
the moderate climate of the province that makes it susceptible for pest growth. Providing that
company is successful in the first five years, the company may decide to expand its store to
nearby provinces within BARMM such as in Maguindanao or in Tawi-Tawi.
Total Addressable Market
The total addressable market for Ecotech Lanao Company is all people in the Philippines who is
either an owner or a farmer of a farm. Philippines has a total number of 5.56 million farms and
is expected to be worth P33.36 billion if the company can open multiple stores for every
province across the country.
Serviceable Addressable Market
The serviceable addressable market includes all part of Bangsamoro Autonomous Region of
Muslim Mindanao (BARMM). If the company has consistently attained its maximum capacity for
the five years, it is likely for the company to sell products and provide services outside Lanao
Del Sur, but within the region of BARMM. It is estimated that it will be worth P1.491 billion or
4.44% of the total addressable market.
Share of Market
Lanao Del Sur will be the first province to experience the product as response to the rapid
growing of pests in their crops due to moderated climate of the province. It is estimated to be
worth around P388.8 million or 1.17% of the total addressable market if the company is
successful in its first few years.

PHILIPPINES
(TAM) P33,360,000,000

BARMM(SAM)
P1,491,000,000

LANAO DEL
SUR(SOM) P388,800,000