Jahangirnagar University

Assignment on: Analyzing managerial activities of “Bashundhara Group”

Course Title: Principle of Management

Course Code: EMBA 504

Submitted to: Submitted by:

Shahpar Shams Utshab Paul
Assistant Professor ID: 20222143
Department of Marketing Batch: 33
Jahangirnagar University Sec: D

Submission Date: 13-01-2023

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Analyzing managerial activities of Bashundhara group

Table of Content
Title Page no.
Summary…………………………………………………………………………....3

Company overview ………………………………………………………………...4

Main body of the theme ……………………………………………………………5

Recommendation …………………………………………………….…………...12

Conclusion …………………………………………………………………….….12

Questionnaire ………………………………………………………………….….13

Reference …………………………………………………………………………17
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Analyzing managerial activities of Bashundhara group
Summary of the report:
To understand the analyzing managerial activities of Bashundhara group. In this report we are
analyzing how a manager set the goals, making effective decision, alternative decision criteria
etc. Managing business activities so as to achieve the desired results is a critical activity in the
business organization. The managers play a vital role here through coordinating the functions
and the outputs of the various departments of the organizations. Analyzing and considering the
external and internal environmental factors also becomes a vital part of managing the business
activities. An organization is composed of many individuals and group with various
characteristics and behaviors. Hence it becomes essential for the managers to consider them first
and to streamline their activities so as to achieve desired results. This also involves establishing
excellent managerial functions and group dynamics within an organization. Understanding the
behavior of the people, their values, beliefs etc and to motivate them accordingly is very
important for managing the business activities of an organization. For achieving objectives of an
organization the management should ensure good communication between the departments,
managing proper information systems, interrelationship between various groups etc. This
managing business activities to achieve results assignment speaks about the relevance and the
importance of the management of the business activities for achieving the desired results. Two
scenarios background is taken into consideration for providing a clear justification of the
concepts.
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Analyzing managerial activities of Bashundhara group
Company overview:

Bashundhara is one of the largest industrial groups of Bangladesh. It started its operation as a
real estate venture known as "Bashundhara" under the East-West Property Development (Pvt)
Ltd in 1987. This project was very successful and helped them to grow fast and gain the trust and
confidence of the urban people. Driven by this success, Bashundhara started to invest in new
fields, including manufacturing and trading. More business was established in the early 1990s
like cement, paper and pulp, tissue paper, LPG bottling and distribution, and a trading company.
Bashundhara showed remarkable growth in a span of less than 10 years. During this period, they
also invested in the land development and real estate. (Corporate Profile, n.d.) The Group's first
publicly traded company, the Meghna Cement Mills Limited, is currently listed on the two Stock
Exchanges of Bangladesh. Now, this group has over 20 major concerns located in different areas
of the country. One of the biggest shopping malls in Bangladesh called “Bashundhara City”
(BCDL) has added appeal to the growth of the group. In 2009 they established a media house
titled “East West Media Group Ltd” which owns Bangla daily “Kaler Kantho”, “Bangladesh
Pratidin”, English daily “Daily Sun” and online portal “Banglanews24.com”. It also launches a
FM radio named Capital FM and a television channel named “News24”. The Group's first
publicly traded company, the Meghna Cement Mills Limited, is currently listed on the two Stock
Exchanges of Bangladesh. Now, this group has over 20 major concerns located in different areas
of the country. One of the biggest shopping malls in Bangladesh called “Bashundhara City”
(BCDL) has added appeal to the growth of the group. In 2009 they established a media house
titled “East West Media Group Ltd” which owns Bangla daily “Kaler Kantho”, “Bangladesh
Pratidin”, English daily “Daily Sun” and online portal “Banglanews24.com”. It also launches a
FM radio named Capital FM and a television channel named “News24”. The group has over
15,000 employees and creates employment for over 35,000 people (Bashundhara Group, n.d.).
Bashundhara has come a long way to reaching their objective by listening to their customer
needs, learning real-time lessons from past projects, innovating, and partnering its project
implementation process. Bashundhara has implicitly contributed to the country’s economic
stability in financial and capital markets. The group has over 15,000 employees and creates
employment for over 35,000 people (Bashundhara Group, n.d.).
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Analyzing managerial activities of Bashundhara group
1. Conceptual Skill

Ans: Managers who have conceptual skills have the ability to think creatively and understand
complicated or abstract ideas. In our every organization we are looking for conceptual skillful
person. Because a conceptual skillful person can easily see the whole through analysis and
diagnosis of different states. In such a way he can predict the future of the business or
department as a whole.

2. Planning, Organizing, Leading and Controlling

Ans: Planning, Organizing, Leading and Controlling this management function needs to setting
goals, and crafting specific plans for crafting them.

Before starting any project as a manager, I establish objectives, which are statements of what
needs to be achieved and when. I must then identify alternative courses of action for achieving
objectives. After evaluating the various alternatives, I must make decisions about the best
courses of action for achieving objectives.

To organize a business is to provide it with everything useful to its functioning — raw materials,
tools, capital, and personnel.” Thus, organizing involves bringing together the manpower and
material resources for the achievement, of objectives laid down by the enterprise.

In organization to achieve the goal leading is very important. As a manager are effective leaders,
their subordinates will be enthusiastic about exerting effort to attain organizational objectives.
Leading involves the social and informal sources of influence that you use to inspire action taken
by others.

As a manager in an organization effectively manage situations without losing a track of overall

framework of the organizational objectives and goals. I have to manage resources of the
organization by allotting them in an optimum way in the best interest of the organization and
welfare of employees through providing enlightened and inspiring leadership.
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Analyzing managerial activities of Bashundhara group
3. To understand the organization behavior

Ans: We know that if we want to achieve the goal then we should work as a group or team. If a
team member fails to submit the project then rest of the member should help him or her. Here
organization behavior plays a vital role. How? organizational behavior gives insight on how
employees behave and perform in the workplace. It helps us develop an understanding of the
aspects that can motivate employees, increase their performance, and help organizations
establish a strong and trusting relationship with their employees.

4. Use Scientific Management

Ans: As a manager I use scientific management theory to observe my workplaces, test different
methods of completing tasks, and analyze the effect of the changes. When properly implemented,
scientific management theory improves productivity. It is an evidence-based method that
prioritizes efficiency and reliability. It focuses on the activities performed by the workers in an
organization. The importance of this was that scientific management makes the workers or
employees efficient.

5. Measure company culture

Ans: Measuring company culture is important in helping you understand what is happening
inside your organization. Once you have a better understanding of how your culture is impacting
the employee experience, you can make meaningful adjustments to shape it. As a manager I
always follow this three-step framework to measure our workplace culture.

1. Asking question and feedback: Start by getting feedback from our employees. It’s
important to ask the right questions. These questions should help me understand
employee perceptions of how work gets done. Ask employees about how common
behaviors impact them, including the way I communicate, show appreciation, make
decisions, and more.
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Analyzing managerial activities of Bashundhara group
2. Then analyzing my collecting data (feedback): After collecting this data, than
analyzing my results.

• What did you uncover?

• What are the common trends?
• What’s the story?
• What might you do next to move the needle?

3. Taking Action: Once you answer these questions, it’s time to take action. Talk with
employees about what you’re doing and why and see if your changes made a difference.

6. Organization’s Culture is Established and Maintained

Ans: The importance of the function is still often misunderstood or underplayed when it comes
to the development and maintenance of organizational culture and alignment. Organizational
culture tends to emerge over time, driven by the intentional efforts of leadership, and HR or
People and Culture plays a critical role in making sure that your new and existing employees are
fully aware and how they can contribute. There are some way that our Organization’s culture is
Established and maintained. It’s given below:

How Does Culture Develop: Startups and small businesses are typically driven by the personal
opinions and approaches of their leaders. The various traditions, processes, rituals and work-
based attitudes generally manifest themselves into ‘the way things work around here’ or culture.

Creating a Values Blueprint: Eventually, many organizations will try to map out the way their
values work within their company and how their culture evolves in the future. One way to do this
is to open up a forum where the organization’s leaders consider what the current values are and
how they would like to frame the development of their culture in the future. Effectively, this is a
values and culture blueprint.
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Analyzing managerial activities of Bashundhara group
Making Company Culture Stick: Good HR or People and Culture professionals and teams can
help to facilitate your values blueprint creation and will have a unique role in ensuring that an
organization’s culture will continue and thrive. Through the establishment of appropriate people
policies, programs and strategies, your team can support and strengthen the core values and help
your organisation to align more effectively.

7. Alternative Decision Criteria

Ans: We should always employ decision criteria in making any decision. Let’s explore this by
using an example of trying to decide which car to buy. What is important to us that will help us
determine which car will best fit our situation? Is it style, comfort, noise, gas mileage, speed,
manual/transmission, accessibility, price, payment terms available, reliability…?

You can think of these criteria as part of the user story around the decision being made. For
example, you can say: “I need the car to look cool so that I can impress women.” One that is
much more realistic for me would be “I need the car to be reliable so that I don’t have to worry
about breakdowns in traffic.” The criteria are going to help you determine that a successful
decision has been made. The decision criteria in a business setting are those variables or
characteristics that are important to the organization making the decision. They should help
evaluate the alternatives from which you are choosing. I use the word “variables” because I can
disregard any characteristics that are constant among the alternatives.

8. Making effective decision in complex situation

Ans: Decision making in complex situations is never easy. As a manager I have suffered every
day. But there are some criteria which is help me making effective decision in complex situation.
It’s given below:

• The critical factors need to be identified with possible outcomes.

• Assessing the various options and establish priorities.

• See the logical consequences and predict the outcomes.

• Mitigate the uncertainty and risk.

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Analyzing managerial activities of Bashundhara group
9. Setting Goals Affects my Career Success

Ans: In my long career as a successful manager of Bashundhara Group setting goals help my in
every moment. Setting professional goals can help you both complete certain tasks or projects
and achieve any personal career goals you might have. If you see your company or manager
doesn’t have a specific framework for you to set goals in your job, you might consider setting
your own career goals. You can also set your own goals if you are self-employed. Your career
goals should address both your current situation and your larger long-term career ambitions.
While there are several different ways to set goals, there are a few steps I have taken to ensure
the best possibility of success:

• I always Make my goal as clear and detailed as possible.

• Define how I will measure success
• I always check whether my goals are achievable
• I am making sure my goal is relevant
• Every project or work Set a beginning and end date

10. Select employee in work specialization

Ans: You know that we have many sisters concern company. Like East West Property
Development (PVT) Ltd., Bashundhara Paper Mills Ltd. Meghna Cement Mills Ltd,
Bashundhara LP Gas Ltd, Bashundhara Steel Complex Ltd, Bashundhara Industrial Complex Ltd
etc. In this company almost 2000 people are working but divided into work specialization is very
risky and tough. So at first we divided into group or a team and give them a task. After
completing the task we are looking for who is skillful and who is the best person for each
position. Here allows as a manager to take complex tasks and break them down into smaller
more precise tasks that individual workers can complete. Each employee is trained explicitly on
how to best perform one small, specific task. Over time, that employee becomes extremely
proficient and effective at performing that task. This allows every employee in the organization
to be an expert to some degree.
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Analyzing managerial activities of Bashundhara group
11. Set goals for myself and my team

You know Bashundhara group is a large manufacturing company in Bangladesh and the
success is looking behind for set the goals. Our goals are always clear and details. So why I
set goals for myself and my team. There are some reasons behind it.

It gives me a sense of direction. Taking the time to think about what you want in life gives
you a sense of purpose. In the workplace, setting goals helps to set a clear path of where I
want my team to go. It also helps to set expectations of different team members.
It helps me to see the bigger picture. At work, setting goals as a team helps everyone get the
whole picture. Knowing the long-term goal and what a company is striving toward can
help each team member perform better in their role.
It provides me motivation. As a team member, having a clear vision of what my team is
aiming to achieve provides inspiration and motivation. Working with your team to move
toward a common goal is motivating and satisfying, giving my team purpose.

It gives me greater control of my future. Setting goals puts me in the driver’s seat of my life.
Just by writing down goals, I am actively acknowledging what I want out of life.

12. Decision-Making Style Impact my Business

Ans: Everything I do stems from a decision I’ve made or a decision I am making. Different
people go about the process of making decisions in often starkly different ways. Awareness of
those styles raises our insight to get people on the same page and headed in the right direction.
Knowing who I am talking to and what their style is can impact how effective I will be at team
building, driving change, achieving desired outcomes, increasing engagement, and realizing a
host of other corporate performance improvement initiatives.

The way I make decisions may not always be the same, but I have certain tendencies that can be
categorized into four common decision-making styles. They are:
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Analyzing managerial activities of Bashundhara group
The Decisive Style: Those with the decisive style I tend to stay hyper-focused and use a
minimum amount of information to rapidly come to a clear decision. They value action, speed,
efficiency and consistency.

The Flexible Style: This style is multi-focused and fluid. Like the decisive style, the flexible
style likes to move fast, but for the sake of adaptability rather than rigidity. Individuals with this
style quickly will identify potential options and choose one.

The Hierarchic Style: Individuals with this style tend to operate diametrically opposed to the
flexible style. People who make decisions in this way like to analyze all possible routes
individually and thoroughly. Then they decide on the best possible course of action.

The Integrative Style: I am with this style never does the same thing the same way twice. The
integrative style looks at every situation as distinct and therefore requires a unique solution.
These types of individuals favor innovative and creative solutions, enjoy having my ideas
challenged and conduct a thorough analysis of all possible decisions - especially ones that
haven’t been made before.
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Analyzing managerial activities of Bashundhara group
Recommendation:

From the finding in this paper, I suggest the following practical advice to the Bashundhara Group
that seek build up good communication. Hence, it is important to note that these advice are not
independent to each-other, but rather, they work hand in hand. The advice I have offered here
should be adopted and implemented together. My recommendations are:

1. Bashundhara Group should maintain hierarchy.

2. Need to increasing good communication between manager and employee.

Conclusion:

From the above conclusion, analyzing managerial activities to achieve results assignment has
been prepared which highlights the importance of managing business activities to achieve
desired results. An organization CCC is taken into consideration and the interrelationship
between its various business processes are also analyzed. Various plans are developed for own
area development. Various systems are designed and implemented for improving organizational
performance. Various methodology of managing health and safety of workplace is also managed.
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Analyzing managerial activities of Bashundhara group
Questionnaire:

To,

Sajedul Kabir Emon

Assistant Manager

Bashundhara Group

Subject- Letter of Permission for Questionnaire.

Respected sir,

I am a post-Graduation student from Jahangirnagar University writing my dissertation titled

Analyzing managerial activities of Bashundhara group, under the direction of my respected
teacher by Shapar Shams, who can be reached at shahparshams@juniv.edu.

I would like your permission to use the Analyzing managerial activities of Bashundhara group
questionnaire instrument in my research study. I would like to use and print your survey under
the following conditions:

• I will use the questionnaire only for my research study and will not sell or use it with any
compensated or curriculum development activities.
• I will include the copyright statement on all copies of the instrument.
• I will send a copy of my completed research study to your attention upon completion of
the study.

If these are acceptable terms and conditions, please indicate so by replying to me through e-mail:
anikpaul68@gmail.com.

Thank you.

Sincerely

Utshab Paul
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Analyzing managerial activities of Bashundhara group
1. What skills depend on the manager's ability to think in the abstract?

2. What management function needs setting goals and objectives, and creating
specific plans for creating them?

3. Why need to understand the organization behavior?

4. How Do Today’s Managers Use Scientific Management?

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Analyzing managerial activities of Bashundhara group
5. How you measure company culture?

6. How your Organization’s Culture Is Established and Maintained?

7. How do you decide which alternative is the best when trying to help a group
make a decision?

8. What guidelines for making effective decision in complex situation?

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Analyzing managerial activities of Bashundhara group
9. How Setting Goals Affects Your Career Success?

10.Why should you set goals for yourself and your team?

11.How Does Your Decision-Making Style Impact Your Business?

12.How you select employee in work specialization?

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Analyzing managerial activities of Bashundhara group
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