Pet Health Care

Mobile App
Akshara.K

Project Duration
June 2021 to August 2021
 PROJECT OVERVIEW Akshara.K

Competitive analysis

Executive intent

Target audience

What User interview topics

Discover Findings

Key insights
This project intends to be a one stop solution for pets.

Pets are always in need of constant care and nurture

which sometimes becomes a hassle for the owner. This

project would cater to these needs individually such as

Problem Statement

Empathy map

• Grooming
User personas
Define
• Veterinary services

• Sitting and Boarding

• Pet community

• Medicine and accessory store etc.,

Journey map

User flow

Cards sorting

Why

Ideate IA

The current platforms available does not have all the

services in a single app. Hence the idea is generated to

develop such a platform to fill this gap

lo-Fi design

Hi-Fi design

Design Prototype
How

Test/

User Testing
Understand
 DESIGN STRATEGY
Akshara.K

General Task
1.Register on the application

2.Contact and consult the pet health

unit based on requirements

3.Avail services for the pet

Traget Audience (such as boarding/grooming/walking

etc)

Technological
“ Pet Owners ”
4.Browse and Purchase Pet accessories Constraints
Our major target audience will from a wide variety of brands.
1.Latest Updated Technology

be the pet owners across 5.Acquire Insurances for your pet

2.Internet Connectivity/
geographic boundaries and 6.Arrange transport for your pet
Availability

7.Acquire adoption facilities for a pet

03

age groups. [B2C]

3.Need for a pet tracker to

activate features like “find my
Other possible stakeholders:
pet”
Pet Vendors [B2B]

02
04

Veterinary [B2B]

Executive Intent Cross

This is an application Channels

that proposes to
provide constant
connectivity between
veterinarians a pet
owners.

01 05
 DEFINE

Akshara.K
Competitive Analysis Problem Statement
“Daily hassle of parenting and catering to a pet, has led

High user exp

to a constant need for specialised

services and vet care and support.”

User Persona
Less features High features

“
Low user exp

“Taking care of a pet is quite expensive, that was

a main reason I did not get a dog. I just hope other pets get the
same amount of attention that the dogs get “
Scenario
She stays active a lot only at the night and sleeps during the day time. She
wakes up when she is hungry and comes to me only when she needs food.
Since some foods price are too high I decided to come up with a mashed
food that had meat, vegetable broth and other ingredients that balances
User interview findings Harshini, 26

her diet. I had to do some trial and error method for her. I rarely take her
to vet as I end up paying a fortune so I take her to government vet. I do
not buy much accessories for her and try to provide the comfort with
Mechanical engineer

whatever is around me. I had to do a bit of a research on what should be

given to her. I get sand for her in a place I built for her with wooden logs
94%- most pet owners have dog
Cat owner
where she can urinate. I get all the products she needs from a near by pet
store. I youtube or ask my friends about the possibilities of health issues
and cat as their pet Pet name - Caty

Lives - Chennai

she may face and treat her accordingly. I need to give her emotional
attention sometimes.
Pet age - 6 months
82.7% - pet owners prefer buying
Technology Fears
online rather than visiting a store Goals Social media provide adequate nutrition without
Keep in mind the cost aspect of spending too much, not being
the owne Other websites aware of its health issues, dealing
82.4% - most of the owners did not have
provide requirements that with its emotional issues.
enough knowledge about pet insurance suggest you a cheapest method
or alternatives.
Provide proper attention to all
Motivation Software and apps
60% - get advice from vets and the
variety of pets in terms of
amenities.
Attitudinal motivation
other 40% from other pet owners Provide self training, grooming, Aousal
preparing a diet tips that are
verified and suggested by
17.4%- say they need a pet tracker to track
people who have tried various Competance
their pet's activities and checkup dates aspects.
Fear
68% - most of the pet owners loved
Power
the idea of having a pet community
 IDEATE Akshara.K
Empathy map Delights
Entice Entry Engage
Call for
Promo codes Personalised
Action

giving bitmoji Premium

stickers Membership
I want minimum Expenditure on
my pe
Where is it cheap for me to Is she getting enough Food and
consult a ve
It is a commitment To have a
wate
How much exercise does she Exit & Extend

FEEL THINKS
pe nee
It takes so much Of a Will she be okay when I am
Badges, stickers, Goodies,
responsibility To own a pe workin Promo codes
DOES SAYS

My pet is a attention Seeke What if the reviews are fak

I do not know to cut My cat’s Am I spending too much Time Refer&Earn a free consultation
nail only with my pe
Stop peeing everywhere I want her to be healthy

Watch training video Feel awkward while taking them

Researching its characte
Create low cost meal Plan
Play with her during nighttim
Try to combine to get all Its
necessary products at one Place
to reduce my trave
Keep the main gate always
closed so that she does not Run
awa
Join community groups On
social medi
Validates decision with Friend
Never procastrinat
Read blogs an
article
Take her to my friends t
Play with he
Take her pictures
for breedin
She is too much of a attention
seeke
She comes to me only when she
needs somethin
Hear of her being
undernourishe
Retail is changin
Fear of her life expectanc
Dogs are given too much
importance
 DESIGN Akshara.K

Primary Color Secondary Color Typograpgy

#583D72

#6BED12
#6BED12
Aa Karla
Karla
Karla Karla
Aa Bold Aa Medium Aa Light
11px,12px,15px,18px,19px,21px,24px,32px
UI Screens Services lik
o line and
ff

online
consultatio
insuranc
Pet pofiles manage
prescriptions
order
Facts of the day about pets medicines
Pet community stoy

Capture you pet’s photo and through facial

recognition, get to know it’s mood

Notes fo keeping up with your pet’s

schedule

Videos for you Services lik Community

accessories wh ere t e o ners
h w

grooming can connect and

medicines toget er gro as
h w

boarding a community and

Ads for pet events near you sittin
pet product
get to kno more
w

about t eir pets

h .

trainer
 DESIGN Akshara.K
Health care

Pet Services
 DESIGN Akshara.K
Pet Store

Other screens
ANDROID AND LANDING PAGE Akshara.K