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  • Identity-Timothy Samara Presentation

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    Ashraf Ameen
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    The document discusses graphic design fundamentals as presented by Timothy Samara. It covers topics such as creating a brand voice, designing logos and identities, developing brand guidelines, and designing various touchpoints like stationery and websites to bring a brand to life. The document emphasizes that graphic design fundamentals are important to remember throughout a designer's career.

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    The document discusses graphic design fundamentals as presented by Timothy Samara. It covers topics such as creating a brand voice, designing logos and identities, developing brand guidelines, and designing various touchpoints like stationery and websites to bring a brand to life. The document emphasizes that graphic design fundamentals are important to remember throughout a designer's career.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views123 pages

    Identity-Timothy Samara Presentation

    Uploaded by

    Ashraf Ameen
    The document discusses graphic design fundamentals as presented by Timothy Samara. It covers topics such as creating a brand voice, designing logos and identities, developing brand guidelines, and designing various touchpoints like stationery and websites to bring a brand to life. The document emphasizes that graphic design fundamentals are important to remember throughout a designer's career.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 123

    TIMOTHY SAMARA

    Graphic design
    fundamentals

    Creating
    brand voice
    Good Natured A certified macrobiotic
    chef who advocates
    for better nutrition through
    Cooking LLC education, consulting,
    food writing, and personal

    Creating
    chef services.

    brand voice
    Designing
    an identity
    The visual
    identifier
    The identifier, or logo,
    is the anchor of the brand,
    differentiating it from
    its competitors in the
    market and creating a

    The visual
    basis for the overall
    visual language to be
    used for communication.

    identifier
    Designing
    a logo
    TIMOTHY SAMARA
    Graphic design
    fundamentals

    Research
    Designing
    a logo
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
    fundamentals

    Ideation
    Designing
    a logo
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design

    7 7 7 7
    4 fundamentals

    7 4 7 4 7
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    4 7
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
    fundamentals

    Refinement
    Designing
    a logo
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
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    fundamentals
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    Graphic design
    fundamentals
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    Graphic design

    Discovering
    fundamentals

    a world
    Although the logo is
    important, the visual

    Discovering
    landscape in which
    it lives will become the
    defining means through
    which an audience
    ultimately recognizes—

    a world
    and remembers—the
    brand identity.

    Building brand
    language
    TIMOTHY SAMARA
    Graphic design

    Exploration
    fundamentals

    Building brand
    language
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design

    Defining the
    fundamentals

    system
    Building brand
    language
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals

    Primary
    brand palette

    Secondary
    palette
    TIMOTHY SAMARA
    Graphic design
    fundamentals

    Primary brand and


    text type families
    TIMOTHY SAMARA
    Graphic design
    fundamentals

    Supporting/accent
    typeface families
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    Informational or bullet
    point text, clarification of
    main concept, image
    labels, some secondary
    support diagrams.
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design

    Bringing the
    fundamentals

    brand to life
    A brand exists and grows
    throughout its life as a

    Bringing the
    series of interactions with
    its audience—in print,
    packaging, environmental
    applications, online and
    on television.

    brand to life
    Designing the
    touchpoints
    TIMOTHY SAMARA
    Graphic design

    Stationery
    fundamentals

    Designing the
    touchpoints
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design

    Presentation
    fundamentals

    Designing the
    touchpoints
    TIMOTHY SAMARA
    Graphic design
    fundamentals
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    Graphic design
    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    fundamentals
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    Graphic design
    fundamentals
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    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design

    Website
    fundamentals

    Designing the
    touchpoints
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design

    Advertising
    fundamentals

    Designing the
    touchpoints
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals
    TIMOTHY SAMARA
    Graphic design
    fundamentals

    Bringing it
    all together
    Informational or bullet
    point text, clarification of
    main concept, image
    labels, some secondary
    support diagrams.

    Bringing it
    all together
    Fundamentals
    are forever
    Informational or bullet
    point text, clarification of
    main concept, image
    labels, some secondary
    support diagrams.

    Tips to work by
    Remember why you’re designing
    Know the history of your craft

    Fundamentals
    Choose and use your tools wisely:
    Image, Color, Typography, Layout

    are forever
    Follow a rich, thorough process
    Now get
    out there and
    do it.
    www.timothysamara.com
    www.rockpub.com
    www.qbookshop.com

    Thank you!
    TIMOTHY SAMARA

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