STI COLLEGE ORTIGAS – CAINTA

TABLE OF CONTENTS

Title Page
Table of Contents i-iii
Executive Summary 1
I. Organization and Management Background 2-14
1.1 Vision, Mission, Goals, and Objective 2-3
1.1.1 Vision Statement2
1.1.2 Mission Statement 2
1.1.3 Goals 2
1.1.4 Objectives 3
1.1.5 Philosophy 3
1.2 Business Profile 4
1.2.1 Name of the Company 4
1.2.2 Contact Information 4
1.2.3 General Business Information 4
1.2.4 Description of the Logo 5
1.2.5 Entrepreneur Background 5
1.3 Organizational Chart and Management 6-14
1.3.1 Partnership Agreement or Company by Law 6-8
1.3.2 Organization Chart 9
1.3.3 Management Team 10-12
1.4 Management Schedule 13
1.5 Department Functions 14
II. Production and Operation 15-35
2.1 Detailed Product Description 15-17
2.2 Product Delivery Flowchart 18
2.3 Enterprise Delivery System 19
2.4 Plans of Delivery 20-21
2.5 Suppliers 21-22
2.6 Technology Consideration 23
2.7 Major Start-Up Needs 24-35
2.8 Operating Work Flow35

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III. Marketing Aspect 36-

3.1 Marketing Objectives 36
3.2 Market Analysis 36-43
3.2.1 Market Research36
3.2.2 Market Size 37-41
3.2.3 Market Growth Rate 42-43
3.2.4 Market Trend 43
3.3 Micro and Macro Environmental Analysis 43-
3.3.1 Customer Analysis 43-44
3.3.2 Competitive Analysis 45-46
3.3.2.1 SWOT vs TOWS Analysis…………………………………………………………………………………..47

3.3.3 SPEET Analysis 48

3.4 Marketing Strategies 48-54
3.4.1 Place 48-49
3.4.2 Product Strategies 49
3.4.3 Pricing Strategies 49-52
3.4.4 People………………………………………………………………………………………………………….52

3.4.5 Positioning Strategies…………………………………………………………………………………..52

3.4.6 Distribution Strategies…………………………………………………………………………………53

3.4.7 Advertising and Promotional Strategy 54

3.4.8 Packaging Strategies…………………………………………………………………………………….54

IV. Accounting and Finance 55-61

4.1 Capital Expenditures (Start-Up Capital) 58
4.2 Source of Funds 58
4.3 Sales Projection 58-59
4.4 Operating Expenditures 59
4.5 Financial Statement 60
4.5.1 Income Statement 60
4.5.2 Cash Flow Statement 61-62
4.6 Financial Ratios and Break-Even Analysis 63
4.6.1 Return on Sales or Net Profit Margin 63

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4.6.2 Return on Investment 61

V. Appendices 62

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