First, the most important considerations should be addressed.

You will ask yourself a series of questions during

this step. So, you may wish to write some of these down. The first question you should write down is "who
needs your business." Who is in need of your services? When determining who requires your business, you want
or need to have a thorough understanding about this person. Imagine that you are interested in dating this
person. You desire to learn everything there is to know about them. You are interested in their income, shopping
habits, time and money expenditures, etc. Aren't these all similar to tough questions? In the end, you'll develop a
customer avatar.