Professional Documents
Culture Documents
A Business Plan
presented to the Faculty of Senior High School
CALOOCAN HIGH SCHOOL
10 Avenue, Grace Park, Caloocan City, Metro Manila
th
-
in partial fulfillment of the requirements in
Entrepreneurshiip
Grade 12 – 1ABM
EXECUTIVE SUMMARY
Central, Caloocan City. Each of the owners will be investing ---- each and ----
The store will be managed by the manager, under them is the chef and
the cashier. Under the chef, there are three cooks. Under the cashier, there
Based on the results of the financial analysis of the store, it is anticipated that
the entity will make a profit at the end of the accounting period and that it will
raise its sales, expenses, assets, owner's capital, and decrease its liability
able to turn its assets into cash, pay short-term commitments with or without
selling its goods, create profit thanks to the owners' investments and its
ACKNOWLEDGMENT
The Almighty God for the gift of wisdom and knowledge, as well as for
Mr. Adam Codera, for his patience in explaining and teaching the
Table of Contents
Chapter 1........................................................................................................................8
BUSINESS DESCRIPTION AND STRUCTURE.................................................8
Business Name.....................................................................................................8
Objectives...............................................................................................................8
Nature of the Business.........................................................................................8
Location of the Business......................................................................................9
Chapter 2......................................................................................................................10
MANAGEMENT......................................................................................................10
Logo......................................................................................................................10
Identification Card...............................................................................................11
Types of Business Operation............................................................................13
Job Descriptions..................................................................................................14
Gantt Chart...........................................................................................................19
Organizational Chart...........................................................................................20
Consumable.........................................................................................................20
Non-consumable.................................................................................................21
Transaction or Process Flow.............................................................................22
Chapter 3......................................................................................................................24
MARKETING...........................................................................................................24
Value Proposition................................................................................................24
Unique Selling Proposition................................................................................24
Target Market Profile..........................................................................................24
Market Segmentation.........................................................................................25
Marketing Mix......................................................................................................26
Product Description............................................................................................30
Service or Product Offered................................................................................32
Factors Affecting the Target Market.................................................................33
Price Study...........................................................................................................34
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SWOT Analysis....................................................................................................35
Chapter 4......................................................................................................................36
Financial Assumptions.......................................................................................36
Source of Funding...............................................................................................40
Financial Analysis...............................................................................................40
Financial Projections..........................................................................................40
Chapter 5......................................................................................................................40
SOCIO-ECONOMIC..............................................................................................40
Customer..............................................................................................................40
Employees...........................................................................................................41
Government.........................................................................................................41
Community...........................................................................................................42
Legal Taxation......................................................................................................42
Business Permit and Licenses / Particular Amount.......................................43
Registration with BIR..........................................................................................44
SSS.......................................................................................................................48
APPENDICES..............................................................................................................51
CURRICULUM VITAE.................................................................................................2
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Table of Figures
Figure 1: Location...............................................................................................9
Figure 2: Logo...................................................................................................10
Figure 3: Front of the Identification Card......................................................11
Figure 4: Back of the Identification Card......................................................11
Figure 5: Uniform..............................................................................................12
Figure 6: Gantt Chart........................................................................................19
Figure 7: Transaction Flow..............................................................................22
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Chapter 1
Business Name
Silouge
The name “Silouge” is chosen because it is from the word “vogue” the
magazine. This is to instill that our silog business has higher class than other
Objectives
To be able to provide our customers with the highest quality food at the
provide breakfast and lunch to the residents of Caloocan City, who are
constantly on the go. The residents of Caloocan City make up the business's
target market, particularly students who purchase lunch for school and those
who work. The population of Caloocan City will be counted to determine the
market size. Customers will only buy food for takeout when they visit the
physical store.
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The item is packaged in a handle-equipped box. One cup of fried rice and a
portion of their preferred cuisine are included in the package, along with a
spork (spoon and fork). The clients can pick from 8 different food options. The
food may be enjoyed anytime, anyplace, and will be simple to transport thanks
to the packing.
Figure 1: Location
The location is behind the SM Grand Central at Caloocan City. The place is
chosen with the following criteria: (1) the number of people who passes by
Chapter 2
MANAGEMENT
Logo
Figure 2: Logo
Silouge is a business that provides food to its clients. It provides
portable box that can be taken anywhere. Because of the inexpensive yet
to Pup 30.00 is the price range. They can order rice and a dish that will
Identification Card
information, indicating their full name with the emphasis on their last name,
their position in the company, their address, email address and their
employee number. The identification at the back also includes the emergency
Uniform
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Figure 5: Uniform
Uniforms remind restaurant staff that they're part of a team that they're
working towards a common goal of providing the best service that they can.
With a clean and decent uniform, our stuffs can work and move easily with our
comfortable attire.
Forms of Organization
the consumers' affordability while still allowing them to have a tasty and
people or businesses. The partners put their money into the business, and
each partner shares in any profits and bears a portion of any losses. All
partners in the business also have independent power to secure contracts and
loans. The Silogue will be part of a general partnership. The ideal form of
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grasp. Furthermore, liabilities are not limited and can be paid by taking the
assets of the owners, meaning that each partner is responsible for the legal
obligations of the business under the terms of the partnership agreement. The
split profits among its partners. Silogue will also be registered with the
are a few variations of these roles (Indeed, 2021). The hospitality industry is
Its focus is to provide customers with unique and satisfactory experiences for
a cost.
Job Descriptions
Manager
performance.
staffed.
are attractive.
or other parties.
Other duties to ensure the overall health and success of the business.
QUALIFICATIONS:
leadership principles.
to staff members.
CASHIER
Cashiers scan items, ensure that prices are quantities are correct, and
or refunds.
QUALIFICATIONS:
Accept payments
product information
CHEF
overseeing the kitchen staff, and ensuring that the food meets high-
quality standards.
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QUALIFICATIONS:
Oversee food preparation, checking that all kitchen staff are performing
their duties
Help the restaurant determine how much food and supplies need to be
ordered
SERVICE CREW
She takes orders and answers questions on meal items. He/ She
She prepares the bill that itemizes total meal costs and sales taxes. He/
QUALIFICATIONS:
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Fluent in English
Gantt Chart
Organizational Chart
Consumable
Hotdog
Maling
Tocino
Tapa
Ginisa Mix
Rice
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Cooking Oil
Onion powder
Garlic powder
Plastic Spoon
Ketchup
Egg
Turmeric Powder
Non-consumable
Super Kalan
Serving spoon
Cleaning Equipment
Measuring Spoons
Food Container
Cooking Set
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Utilities
consumptions.
consumption.
Table 1: Utilities
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Chapter 3
MARKETING
Value Proposition
Silogue promise to provide a service that runs from the heart and
be it advice or help choosing a gift we are always here to help you. Our
We chose this tagline in our business because most of the people eat
silog meals every morning especially those who work who don't have time to
cook or prepare their food. And of course when they eat our silog meals, they
can only say "yummy or kabog" because of the taste of our silog meal. They
can start their day with a good mood because of our good food silog meal.
affordable meals that can ease their budget. Also, the business will consider
those individuals who look for a meal around 40 pesos which has proved to be
students and workers under c to f income bracket. The researcher has also
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put into mind those individuals who take into consideration those customers
Market Segmentation
Silogue would be considering different area of the consumers’ division
with it terms to the following aspect: Demographic of the target market (Age,
As this will determine the target market of the business. Also, in this part the
demand of the market, and show how the product meets the demand.
Demographics Characteristics
Married
Social Class Low Income but not Poor (Php 10,000 below)
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of the product
Marketing Mix
This part will contain the different foundations of the business’
strategies within the process of selling, promoting, setting the price as well as
the target area to start the business. In this part, the entity may have the
the business itself. Below show the 4p’s of marketing (Product, Price, Place
and the Promotion) which will determine the standard of the entity in terms of
Silouge will offer a wide range of variety of meals that are affordable at
the best quality. The table below illustrates the products available by the silog
meals.
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Tapsilog P40.00
Malingsilo P40.00
g
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Hotsilog P40.00
Tocilog P40..00
The pricing strategy of Silouge will be the Price Penetration model. This helps
establish a foothold within the market. The Business will capitalize on the
quality of their product to keep the customers loyal to the business as Price
competitors. Making the business a much better choice compared to its rivals.
Silouge will be make used of direct selling which can help the
up businesses used these strategies to have a high retention rate with their
future potential clients as well as it is also good for expanding the said
1. Facebook Advertisement
Facebook Advertising has now become one of the most mainstream ways of
advertising to consumers. This is also a crucial factor to get the word out
target audience.
2. Word of Mouth
The quality in the products of the business will be a major factor to boost the
company’s sales. The customers will have a positive experience with how
affordable and amazing the Silog available is. This would lead customers to
tell their friends and get them onboard to visit and purchase Silog from the
business.
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Loyalty card will allow a lot of customers to come to the business and say
loyal to it. This combo of allows them to capitalize on the target market as
much as possible. Letting them purchase more and more from the business,
This form of promotion will allow customers who love deals and social
gatherings to easily choose the business over rivals. The business will gain a
lot of customers thanks to this promotion as those who love deals will be
drawn in. This also extends to those who would like to purchase the treat and
Product Description
Hotsilog
~ Hotdogs, garlic fried rice, and fried eggs make up the dish known as
hotsilog. This is typically consumed for breakfast in Filipino homes along with
Tapsilog
CALOOCAN HIGH SCHOOL 36
~ A common Filipino morning meal called tapsilog is made out of beef tapa,
fried eggs, and garlic fried rice. Serve it with diced cucumber, fresh tomatoes,
Tocilog
~ On one plate, tocilog, a meal from the Philippines, is made up of fried tosino
(cured beef), sinangag (fried rice), and itlog (fried eggs). It is a variant of the
Malingsilog
~ Chinese luncheon meat from the food maling with garlic fried rice, and a
done by the company are cooking their meals, preparing their meals,
cleaning the area, and washing the plate. They will be incorporating the
customers.
Products to buy
Tapsilog
Malingsilog
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Hotsilog
Tortasilog
Tocilog
Special offer
Various entertainment
Free table and books for those students who wants to read and study
handle customers. They will ensure to treat customer fairly and experience the
2. To give Satisfaction to Customer. The Silogue will serve good food and
provide a good ambiance which will give impact for them to go back. The
employees should show a pleasing personality for the customer will lower the
tension of each situation. With that the business will have Wi-Fi, recreational
3. To have a clean and order shop. The customer will be given impact
regarding the look of the store. As this will be the basis for their stay. A clean
and order shop will reflect a clean food and they will ensure that they will
Price Study
SWOT Analysis
Strengths
Weaknesses
Lack of people
Opportunities
Threats
Inflation
Coronavirus
Chapter 4
Financial Assumptions
Silouge
Revenue:
Sales ₱ 120,000
Expenses:
Ingredients
production
(monthly)
Turmeric 3 x 3 packs ₱ 19 ₱ 57
Powder
TOTAL: ₱ 20,439
CALOOCAN HIGH SCHOOL 36
We looked for the high quality yet affordable super kalan to cook our dishes
and we found Aling Dings’ product, which is the super kalan. It is worth 22o
Utilities
Water Bill
For the water bill of our business, we will consume 300 per day. This is
Electricity Bill
For the Electricity Bill of our business, we will consume 300 per day.
CALOOCAN HIGH SCHOOL 36
Materials production(monthly)
spoon
Stainless 5 x 5 pcs ₱5 ₱ 25
spoon
Container
Set
Measuring 1 x 1 pcs ₱ 88 ₱ 88
Spoon
Stainless 1 x 1 pcs ₱ 68 ₱ 68
Tong Clips
Plastic 7 x 7 packs ₱7 ₱ 49
Ketchup
(lunch box)
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TOTAL: ₱ 3,295
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Tools (monthly)
Dustpan
Cleaning 5x5 ₱ 10 ₱ 50
Towel
liquid
TOTAL: ₱ 250
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Workers Compensation
x 28 days every
month
x 28 days every
month
TOTAL: ₱ 13,332
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TOTAL: ₱ 13,332
Representation of Silouge
business taxes and licenses for the beginning operation
Business Taxes
BIR ₱ 500
TOTAL: ₱ 6,530
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Source of Funding
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Financial Projections
Financial Analysis
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Chapter 5
SOCIO-ECONOMIC
Customer
Great customers are aware that a technology's success is a two-way
street. You will most definitely need to assist them, but you will also need their
assistance. Highly successful customers simply start with this attitude, though
this will manifest itself in a number of other ways that are also on the list.
Once more, this is primarily a matter of attitude and frequently depends on the
company's attitude frequently determines the kind of people they hire, which
in turn determines the attitude. People who are aware that in order to use your
technology to its full potential, they must truly own it. To suit their needs, they
must be able to configure and alter it instantly. These are the people who find
a lot more satisfaction in figuring things out on their own and view needing to
ask for assistance as a sign of personal failure. The majority of the time, your
best clients will be as independent as you let them be. But keep in mind that
this requires you to provide them with independence. Although it seems too
good to be true, it most definitely occurs. Each of us hopes that our clients will
become better clients. For this reason, there is Customer Success. The need
to draw boundaries still exists, though. The best way for a customer to get
CALOOCAN HIGH SCHOOL 36
what they need occasionally is to pay your business for services or training.
The savviest clients are aware of this and prepare. Excellent sales
Employees
Having engaged employees is necessary as we build this business, because
contribute to the company's performance and growth in their work. They earn
Government
The configuration of the Government are the majority of enterprises must
purpose of this filing is typically to define the level of financial liability that the
Community
The company will be utilizing its resources and strategies to sustain its inflow
and outflow. Selling its own products will be the main source of revenue that
can develop opportunities in society and will create additional innovation for
the condiment industry. With that, the company name will be obliged to pay
the due taxes on its income that is generated from conducting business within
CALOOCAN HIGH SCHOOL 36
the locale. This will increase the coffers of their location here, which will
conducting the following corporate social responsibility activities that will assist
Legal Taxation
The business will be declared under a sole proprietorship and will declare as
Business Enterprise (BMBE) to support local goods and will have the benefit
to trim down the cost of taxes needed to pay. The following below are the
P 530.00
DTI Registration
P 230.00
P 5,000.00
Barangay Permit
P 1,000.00
Total
P 6,760.00
CALOOCAN HIGH SCHOOL 36
(resident/non-resident)
Cooperatives
GOCCs
LGUs
1. Complete all the requirements and proceed to the RDO where your
business is located.
(whichever is applicable);
PUJ, etc.)
CALOOCAN HIGH SCHOOL 36
representative.
2. Secure a Queuing Number for the New Business Registrant Lane from
Guard
5. Pay the Registration Fee of ₱500 Plus ₱30 Documentary Stamp Tax
6. Claim the COR, ATP, and “Ask for Receipt” Notice Upon Approval
SSS
The registration of company organizations or employees as SSS and
promote, and perfect a sound and viable tax-exempt social security system
that will promote social justice and offer members and their beneficiaries
meaningful protection against the risks of disability, illness, maternity, old age,
and death.
CALOOCAN HIGH SCHOOL 36
1. Kindly complete out this form in (2) copies and accomplish necessary parts
as follows:
2. With a completed Employment Report, turn in this form to the SSS office
Specimen Signature Card (SS Form L-501), Specimen Signature Form R-1A,
The sole proprietor or, in his absence, the legal spouse, or, in neither of their
absences, any agent who holds a Special Power of Attorney (SPA) for the
APPENDICES
CURRICULUM VITAE
Atanacio, Marjorie L.
600 - A Calle Uno St. Caloocan City
Contact No: 0995-883-4583
E-mail address:
marjorieatanacio@gmail.com
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Personal Information
Civil Status : Single
Birthdate : March 17, 2005
Balatucan, Joan F.
CALOOCAN HIGH SCHOOL 36
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Personal Information
Civil Status : Single
Birthdate : October 21, 2005
CALOOCAN HIGH SCHOOL 36
Higo, Stephanie
109 Stotsenburg St. 10th Ave., Caloocan
City
Contact No: 096664527317
E-mail address: Stepheyhigo43@gmail.com
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Primary
Personal Information
Civil Status : Single
Birthdate : November 18, 2003
CALOOCAN HIGH SCHOOL 36
Mayor, Princess M.
20-A yellow bell street araneta village,
Potrero, Malabon City
Contact No: 0938-590-8005
E-mail address:
mayorprincess30@gmail.com
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Primary
Personal Information
Civil Status : Single
Birthdate : October 22, 2004
Character Reference:
CALOOCAN HIGH SCHOOL 36
Mores, Annarica M.
Blk 19 Lot 28 Salmon St., Dagat-dagatan,
Caloocan City
Contact No: 096664527317
E-mail address: annaricamores@gmail.com
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Primary
Personal Information
Civil Status : Single
Birthdate : July 04, 2005
CALOOCAN HIGH SCHOOL 36
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021- Present
Personal Information
Civil Status : Single
Birthdate : July 27, 2005
CALOOCAN HIGH SCHOOL 36
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Primary
Personal Information
CALOOCAN HIGH SCHOOL 36
Secondary
Senior High School: Caloocan High School
Accountancy Business and
Management
SY. 2021 - Present
Primary
Personal Information
Civil Status : Single
Birthdate : September 18, 2004