Grocer Easy Final Paper

Republic of the Philippines
BATANGAS STATE UNIVERSITY

Pablo Borbon Main I
Rizal Avenue, Batangas City
COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

INTERNATIONAL HOSPITALITY MANAGEMENT
Business and Entrepreneurship Department
GROCER EASY
In Partial Fulfillment for Mgt 305 Entrepreneurial Management

First Semester, AY 2020-2021
Kyla G. Bueno
Mel Innah A. Caya
Cyzelle Nadine C. De Roxas
Dana Shaine A. Jardin
BSCA 1102
ANGELYN R. AMUL, MBA

INSTRUCTOR
Pablo Borbon Main I

Table of Contents
Content Page
TITLE PAGE……………………………………………………………………………………...
TABLE OF CONTENTS…………………………………………………………………………
EXECUTIVE
SUMMARY………………………………………………………………………………………7
CHAPTER
I. BACKGROUND OF THE STUDY………………………………………………………….8
Introduction……………………………………………………………………………………
Overview of the Business……………………………………………………………………9
Vision……………………………………………………………………………………...
Mission…………………………………………………………………………………….
Business and Industry Profile…………………………………………………………………
Business Strategy…………………………………………………………………………...10
Company Product/Service…………………………………………………………………….
II. MARKETING PLAN………………………………………………………………………11
Objectives of the Study………………………………………………………………………..
Target Market………………………………………………………………………………….
Demand………………………………………………………………………………………..
Historical Demand…………………………………………………………………….......
Projected Demand………………………………………………………………………12
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Supply………………………………………………………………………………………13
Historical Supply………………………………………………………………………….
Projected Supply………………………………………………………………………..14
Demand and Supply Analysis…………………………………………………………………
Market Gap………………………………………………………………………………..
Projected Sales………………………………………………………………………….15
Market Share………………………………………………………………………………
SWOT Analysis………………………………………………………………………...16
Strengths…………………………………………………………………………………..
Weaknesses………………………………………………………………………………..
Opportunities………………………………………………………………………………
Threats……………………………………………………………………………………..
Marketing Programs and Strategies………………………………………………………...17
Product…………………………………………………………………………………….
Brand Name……………………………………………………………………………….
Packaging………………………………………………………………………………….
Price……………………………………………………………………………………….
Place and Channel of Distribution…………………………………………………...……
Promotions……………………………………………………………………………...18
Marketing Expenses……………………………………………………………………….
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Market Research………………………………………………………………………………
Social Media Advertising…………………………………………………………………..19
Direct Mail…………………………………………………………………………………….
Marketing Salaries and Fees…………………………………………………………………..
III. OPERATIONAL PLAN…………………………………………………………………..20
Objectives of the Study………………………………………………………………………..
Operation Description…………………………………………………………………………
Manufacturing Process………………………………………………………………………...
Production Schedule………………………………………………………………………......
Plant Location………………………………………………………………………………21
Labor Requirement…………………………………………………………………………22
Equipment Requirement………………………………………………………………………
Factory Furniture and Fixtures………………………………………………………………...
Factory Tools and Supplies…………………………………………………………………23
Maintenance Supplies…………………………………………………………………………
Office Equipment and Furniture……………………………………………………………24
Office Supplies……………………………………………………………………………...25
Utilities…………………………………………………………………………………….......
Waste Disposal System………………………………………………………………………..
Quality Control System……………………………………………………………………..26
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IV. ORGANIZATIONAL PLAN………………………………………………………………27

Objectives of the Study……………………………………………………………………….
Form of Business Ownership………………………………………………………………….
Capitalization………………………………………………………………………………….
Organizational Structure………………………………………………………………………
Manpower Requirements……………………………………………………………………...
Job Description……………………………………………………………………………..28
Job Specification………………………………………………………………………………
Compensation…………………………………………………………………………………
Organizational Policies………………………………………………………………………..
Production Policies…………………………………………………………………………29
Supplier Policies……………………………………………………………………………30
Customers/Retailers Policies………………………………………………………………….
Legal Requirements…………………………………………………………………………...
V. FINANCIAL PLAN…………………………………………………………………………..31
Objectives of the Study……………………………………………………………………….
Total Projected Cost………………………………………………………………………...32
Sources of Financing………………………………………………………………………..33
Financial Assumptions……………………………………………………………………...34
Financial Statement……………………………………………………………………………
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Projected Income Statement…………………………………………………………………..

VI. SOCIO ECONOMIC CONTRIBUTION…………………………………………………38
Contribution to the Philippine Economy……………………………………………………...
Employment Generation………………………………………………………………………
Social Desirability…………………………………………………………………………..39
BIBLIOGRAPHY………………………………………………………………………………40
APPENDICES…………………………………………………………………………………..41
CURRICULUM VITAE………………………………………………………………………..43
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Executive Summary
Grocer Easy as considered as a retailer company/business of young entrepreneurs focuses

on selling directly to consumers and it likely participate in the retail channel almost every day.
Grocer Easy provides an efficient contact by being a one location for product purchasing. As
reflected to its Business and Industry Profile, Grocer Easy which is more likely focuses on online
grocery retail business and plans to connect to many household consumers with its distributors
may sell its products online and deliver it on your doorsteps and in its physical store which
follows the safety protocols only if provided by the customer or consumer with necessary
requirements verifying or proving that they are allowed to go out of their household given the
mandatory of the city imposed and issued by the government and local government unit of the
area due to the COVID-19 pandemic.
Grocer Easy is an example of innovative, life hack and quadrable kind of application.
According to John Baker (2004), application software meets the exact needs of the user. Since
they are designed specifically with one purpose in mind, the user knows that they need to use one
specific software to accomplish their task. This proves that many people are interested and
engaged in adapting applications like Grocer Easy. Furthermore, this kind of application should
be downloaded by the customers and they needed to sign-in. The application requires that the
customers should use their real name and address. If not, their account will not be verified.
Grocer Easy specifically serves dry goods, these goods are guaranteed and should meet the
standards of the customers. The customers can order by just clicking simply the ‘Add to Basket”
below the photo of the product they want to buy.
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CHAPTER I
BACKGROUND OF THE STUDY
Introduction
A mobile application is a type of application software, most referred to as an app,
designed to run on a mobile device, such as a smartphone or tablet computer. Mobile apps also
serve to provide consumers with services that are close to those accessed on PCs. It is a computer
program or software application designed to run on a mobile device such as a phone, tablet, or
watch. Applications can also be installed manually. Mobile apps were originally offered for
general productivity and information retrieval, including email, calendar, contacts, the stock
market and weather information. However, public demand and the availability of developer tools
drove rapid expansion into other categories, such as those handled by desktop application
software packages.
Grocer Easy is an example of innovative, life hack and quadrable kind of application.
According to John Baker (2004), application software meets the exact needs of the user. Since
they are designed specifically with one purpose in mind, the user knows that they need to use one
specific software to accomplish their task. This proves that many people are interested ang
engaged in adapting applications like Grocer Easy. Furthermore, this kind of application should
be downloaded by the customers and they needed to sign-in. The application requires that the
customers should use their real name and address. If not, their account will not be verified.
Grocer Easy specifically serves dry goods, these goods are guaranteed and should meet the
standards of the customers. The customers can order by just clicking simply the ‘Add to Basket”
below the photo of the product they want to buy.
Grocer Easy will approve their orders if they purchase at least five (5) quantity of
products and the G-Easy riders will deliver it to their respective addresses. The application has
two (2) mode of payments, it is cash on delivery or cash on GEC (G-Easy Card), the customers
should avail this card so this is where they can pay their orders. In this kind of life hack, the
customers are safe because in the new normal social distancing is a must. It makes the ordering
process easier. The company has better customer and order management. Also, it can monitor the
expenses incurred in real-time. Many shoppers avoid buying in bulk because it means taking up
extra cart space and navigating the weight of bulky packages. Online shopping for home delivery
makes buying in bulk much easier, simply add products to your virtual shopping cart and G-Easy
riders will deliver right to your doorstep.
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Overview of the Business
Vision
A vibrant and healthy community with access to healthy food through an affordable E-
Grocery store. To be independent, innovative, honest, sustainable, and most trusted store in
which our customers can choose and buy goods in a safe way at reasonable price. In other words,
to be a model to other company and a reference in the distribution sectors.
Mission
To satisfy the needs of our partners and customers at this time of pandemic. With a
unique type of shopping experience offering quality, variety price and service in a safe way,
based on the attention and commitment of our employees. To bring a healthy and affordable food
to our community.
Business and Industry Profile
Grocer Easy is one of the distinctive business that are in demand at this time of pandemic
that will be established at Batangas City. A partnership of young entrepreneurs promoting its
mission and vision to deliver and satisfied the needs of our lawful customers. It is always
indicating its tagline "Be easy at your grocery with Grocer Easy". The easiest way to have a safe
and secured goods that customers’ need. Grocer Easy is proud to partner with the communities in
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which we operate to provide support to people daily needs specially at this time of pandemic. It
focuses on online grocery retail business and plans to connect to many household consumers
with our distributors. It is an online virtual marketplace facilitating easy buying and delivering of
groceries.
This aims to give assistance to many families that has no time to buy their basic needs.
Grocer Easy wants to provide fast and convenient deliver without leaving their homes.
Business Strategy
The promoters are innovative in their strategies. In these times, online grocery stores can
have a lot of potential. There are a lot of opportunities for your business to grow. Getting
customers can be tough and ironically, these times are also what if you do not play your cards
right. So, it can make it even more difficult to reach an audience and get buyers. Grocer Easy
think that digital marketing is a powerful tool. With a good strategy, it can grow company
business and get the income it deserves. The company have a nice website design, and ensuring
the site has a fast loading speed, it can help the company store rank higher up.
Grocer Easy make sure that their store has social media accounts in several sites like
Facebook, Instagram, etc. because it can easily find where your target audience is and focus
more on that site. Post quality content to keep their target market engaged and they make sure
that they do not just use it to sell. It is not just about the cheaper price and a high quality they
have. It is also about the influence customers in buying their product. A great way to reach a
larger audience is through influencer marketing. Influencers already have a large audience who
trusts them and who may do as they say. It can reach out to them and pay them to promote the
business. In this kind of strategy, it can improve client service through greater flexibility and
make the better world better.
Company Product/Service
Grocer Easy sells goods that people need in daily living especially foods, medicines,
hygiene’s etc. They guaranteed the best quality products that customers can get. Also, Grocer
Easy offers delivery of goods that customers buys on store. The company assure customers that
goods are safe and clean. Grocer Easy serves its clients as a trusted ally providing them with a
loyalty of a business partner and economics of an outside vendor. Company make sure that
clients have what they need in their daily living with maximum efficiency and reliability that
our customers can access our store through online, they give them the convenience of buying
their needs and confidence that it will be there when they need Grocer Easy.
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CHAPTER II
MARKETING PLAN
Objectives of the Study
● To know the supply and demand of the business firm.

● To know the customer’s needs and wants.
● To offer affordable service and product to the customer and at the same time
maintaining constant quality outputs.
● Provide in time service to serve the customers.
Target Market
Its target market consists of dual career families, single parents, and new families with
young children. This focus towards those who do not have the time to go to grocery store,
browse the aisles, wait long times, and want a safe and secure groceries. We are limiting our
market by only focusing on Batangas province. Its most product are the goods that we are
essential in our daily living which can meet the needs of our customers. The target market of the
proposed business are the individuals within the vicinity of Rizal Avenue, Batangas City, and the
teachers and students of Batangas State University.
Demand
In economics, demand is the quantity of a good that consumers are willing and able to
purchase at various prices during a given period of time. The relationship between price and
quantity demanded is also called the demand curve. Demand for a specific item is a function of
an item's perceived necessity, price, perceived quality, convenience, available alternatives,
purchasers' disposable income, tastes, and many other factors. (Friedman Milton, 2020)
The promoters gathered the information from the vicinity to know the availability of the
service.
Historical Demand
The data for historical demand for the last five years were obtained from the vicinity
within Rizal Avenue, Batangas City which can avail the proposed product.
YEAR POPULATION RESPONDENTS AC HISTORICAL

DEMAND
2015 10, 032 92 60 533, 766
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2016 10, 235 92 60 564, 972
2017 11, 354 92 60 626, 244
2018 12, 596 92 60 695, 299
2019 15, 936 92 60 899, 667
TABLE 1. The table 1 shows for the last five (5) years, there are increasing demand from 2016-
2020, from 2016 to 2020 which is in demand in the economy.
Projected Demand
Year X X² Y XY
2021 1 1 553, 766 553, 766
2022 2 4 2, 259, 885 4, 519, 776
2023 3 9 5, 636, 196 16, 708, 588
2024 4 16 11, 124, 784 44, 449, 136
2025 5 25 21, 991, 675 109, 958, 375
Total 15 55 41, 566, 309 176, 439, 641
Year A B X P. D
2021 5,174,071 7,208,951 7 65,636,728
2022 5,174,071 7,208,951 8 62,845,679
2023 5,174,071 7,208,951 9 70,054,630
2024 5,174,071 7,208,951 10 77,263,581
2025 5,174,071 7,208,951 11 84,472,532
TABLE 2. The projection shows the increasing demand for Grocer Easy in Rizal Avenue,
Batangas City for the years 2021 - 2025.
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Supply
Historical Supply
Retailer 2015 2016 2017 2018 2019
1 440 560 670 750 820
2 300 440 580 690 750
3 470 560 690 740 800
4 900 1140 1250 1340 1390
5 600 770 840 900 960
6 440 500 640 720 800
7 1000 1040 1160 1240 1300
8 800 890 940 1000 1040
9 690 770 890 970 1070
10 900 980 1100 1280 1300
11 300 430 500 630 740
12 500 620 700 820 900
13 1200 1340 1400 1540 1640
14 360 500 660 800 870
15 440 540 640 780 880
16 670 770 870 990 1090
17 700 840 800 940 1040
18 1200 1330 1400 1470 1530
19 900 1000 1090 2030 2100
20 500 640 700 790 840
Total 13, 310 15, 660 17, 520 19, 680 21, 860
TABLE 3. This table shows the historical supply of the retailers in Batangas during 2015 –
2019. This shows that the supply is increasing every year.
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Projected Supply
Year x x² y xy
2015 1 1 13, 310 13, 310
2016 2 4 15, 660 31, 320
2017 3 9 17, 520 52, 560
2018 4 16 19, 680 78, 720
2019 5 25 21, 860 109, 300
Total 15 55 88, 030 285, 210
Year a b x Projected
Supply
2021 45, 754 21, 120 7 193, 594
2022 45, 754 21, 120 8 214, 714
2023 45, 754 21, 120 9 235, 834
2024 45, 754 21, 120 10 256, 954
2025 45, 754 21, 120 11 278, 074
TABLE 4. This table shows the projected supply of Grocer Easy for the next five years. It shows
that the increasing supply is year is good that the business can satisfy the needs of every
individual.
Demand and Supply Analysis

Market Gap
A gap in the market is an opportunity to make and sell something that is not available yet.
However, consumers would like to have it. The ‘gap’ refers to the difference between the supply
and demand for that product. In other words, it means a consumer-need that supply has not yet
met. For companies, a gap in the market represents an opportunity for it to widen its customer
base. It can achieve market penetration by identifying a gap in the market and filling it.
(Macmillan, 2017)
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Year Projected Demand Projected Supply Market Gap
2021 55, 636, 728 193, 594 55, 443, 134
2022 62, 845, 679 214, 714 62, 630, 965
2023 70, 054, 630 235, 834 69, 818, 796
2024 77, 623, 581 256, 954 77, 375, 627
2025 84, 472, 532 278, 074 84, 194, 458
TABLE 5. This table shows the market gap of the supply and demand in Batangas during 2021 –
2025. This shows that the market gap is increasing every year.
Projected Sales
Year Sales Total Revenue
2021 20, 586 411, 720, 000
2022 25, 434 508, 680, 000
2023 27, 300 546, 000, 000
2024 35, 400 708, 000, 000
2025 50, 562 1, 011, 240, 000
TABLE 6. This table shows the projected sales of the retailers in Batangas during 2021 – 2025.
This shows that the projected sales is increasing every year.
Market Share
Market share is the percent of total sales in an industry generated by a particular
company. Market share is calculated by taking the company's sales over the period and dividing
it by the total sales of the industry over the same period. This metric is used to give a general
idea of the size of a company in relation to its market and its competitors. The market leader in
an industry is the company with the largest market share. (Somer Anderson, 2020)
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Year Annual Sales Market Gap Market Share
2021 20, 586 55, 443, 134 5%
2022 25, 434 62, 630, 965 7.5%
2023 27, 300 69, 818, 796 8%
2024 35, 400 77, 375, 627 9%
2025 50, 562 84, 194, 458 11%
TABLE 7. This table shows the market shares of the industry in Batangas during 2021 – 2025.
This shows that the market share percent is increasing every year.
SWOT Analysis
Strengths
● Grocer Easy offer multiple categories of product line and wide range quality.
● Have enough source to meet the needs of our customers.
● Offer safe and friendly environment.
● Deliver groceries to your home.
● Have skilled, committed and fully equipped employees.
● Every kinds of consumer items are on the floor.
Weaknesses
● Having many competitors.

● Limited area that can avail our service.
● Comparatively high cost.
Opportunities
● New generation habituated to purchase anything from Grocer Easy rather than other
shop.
● Change in lifestyle.
● Increase number of employed workers.
● Good profit professionals.
Threats
● The possibility of our workers to get sick or to have COVID-19 at this time of pandemic.
● Weak economy affects the sales tremendously.
● Low price competitors and power shortage that increase our cost.
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Marketing Programs and Strategies
Product
The main product of Grocer Easy is our mobile application which will be accessed by
users to buy grocery items online. Clients used our mobile application as a tool to purchase or
products and avail our service. It is downloadable and they can find it on Play Store or Appstore.
Obviously, online grocery stores have to offer complete range of grocery items from one place.
From groceries to ding products, hygiene to staple meat products online stores that cannot afford
to lag behind other items of variety brands offered.
Brand Name
Grocer Easy is our chosen name because it is the most suitable and appropriate name that
describes our business. Our online grocery store that makes your life safe and easy, that can
deliver your grocery in an instant.
Packaging
Grocer Easy is a delivered dry goods by the G-easy riders. In a business, appearance of a
product is a must. A logo of Grocer Easy in a nice biodegradable eco bag is the packaging. The
company offer the biodegradable packaging so it can also help in the environment and can use it
in other carrying things.
Price
Pricing is crucial factor that determines how frequent online users will by groceries from
our store. Competitive rates, nominal discounts will encourage households to buy more groceries
from Grocer Easy.
Place and Channel of Distribution
The place or location of a business has always been important to entrepreneurs because it
is where the customers meets the salesperson, more so, it is where customers receive essential
buying information on the product or service needed to make a buying decision.
Grocer Easy, an online marketplace is available and can be downloaded in the App store
and Play store of iOS and android phone. The application provides information of the store on
where its physical store is located, the places covered by the service of Grocer Easy application
and its product. Specifically, the Grocer Easy application serve and cater only in the vicinity of
Batangas City. Following the health and safety protocol, G-easy riders are strictly advised to
wear health and safety gears especially face masks when out for delivery. The Grocer Easy
Store, which is the physical store, is in Rizal Avenue, Batangas City near Batangas State
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University, Gov. Pablo Borbon Main Campus 1. The store allows limited customers to shop
inside the store and provide a waiting area outside which still follow and observe physical
distancing.
Retail Channel
Producer Grocer Easy Store Consumers
Grocer Easy as considered as a retailer company/business of young entrepreneurs focuses
on selling directly to consumers and it likely participate in the retail channel almost every day.
Grocer Easy provides an efficient contact by being a one location for product purchasing. As
reflected to its Business and Industry Profile, Grocer Easy which is more likely focuses on online
grocery retail business and plans to connect to many household consumers with its distributors
may sell its products online and deliver it on your doorsteps and in its physical store which
follows the safety protocols only if provided by the customer or consumer with necessary
requirements verifying or proving that they are allowed to go out of their household given the
mandatory of the city imposed and issued by the government and local government unit of the
area due to the COVID-19 pandemic.
Promotions
We are promoting our online grocery store through social media platforms, digital and
media marketing campaigns to create awareness is crucial for ensuring that Grocer Easy is
known in maximum users.
Marketing Expenses
Marketing Strategies Allocated Budget
Market Research P 25,000.00
Social Media Advertising P 20,000.00
Direct Mail P 15,000.00
Marketing Salaries and Fees P 50,000.00
Total P 110,000.00
TABLE 8. This table shows the marketing expenses of the company which is Grocer Easy. This
shows the allocated budget in promoting the business.
Market Research
Marketing group of GES conducts market research in the area which better understand
the target market of the business.
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Social Media Advertising

Through GES social media accounts (Facebook and Instagram), the business will be able
to connect with audience to market its product and services. In this way, the business can reach
new customers and engage with existing customer and promote its mission.
Direct Mail
GES considered this kind of advertising as it is the most effective and profitable way to
reach out new and existing customers. By posting post cards in designated area and giving
brochures and vouchers, customers who do not have social media accounts will get to know
about the business and its service. With this, the business which is represented by GES personnel
can communicate one-on-one with its target market.
Marketing Salaries and Fees
Efforts of the marketing group to monitor and facilitate the marketing and advertising of
the store, physically and virtually.
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CHAPTER III
OPERATIONAL PLAN
• To provide an innovative application software.

• To determine the products offered by the proposed business.
• To know the process of production and the activities of the business.
• To identify the equipment and facilities to be used in the proposed business.
• To find out and determine the improvement of location for the proposed business.
Operation Description
The Grocer Easy is an example of innovative application software for online grocery
which is customers can easily order their needs and wants in just clicking it in their gadgets. As
the Grocer Easy become more popular, the company will offer some promotions and other that
the customers will be benefitted. Since Grocer Easy is such a less time consuming, then there
will be a life hack in the customers. It allows online ordering or stand-alone e-commerce service
that includes grocery items. There is no delivery charge for this service if the customers ordered
minimum of five (5) products from Grocer Easy.
Manufacturing Process
In the company, the process of the product is different. Now in new normal, protocols
should be undertaken. First, the order processor will access the orders of the customers and then
get the information of the mode of payment by the customers. Product server will get the
product ordered by the customers and put it in a packaging. G-Easy riders have complete
equipment to prevent on disease then will get the processed orders and deliver it door-to-door to
the customers’ location.
Production Schedule
Mon Tues Wed Thurs Fri Sat Sun
Ivana 7:00 am- 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am -

7:00 pm 7:00 pm 7:00 pm 7:00 pm 7:00 pm 8:30 pm 8:30 pm
Product Order Delivery Cashier Product Delivery Cashier
Server Processor man Server man
Joshua 7:00 pm- 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am -

7:00 pm 7:00 pm 7:00 pm 7:00 pm 7:00 pm 8:30 pm 8:30 pm
Order Cashier Product Delivery Order Cashier Product
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Processor Server man Processor Server
Cristy 7:00 am- 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am -

7:00 pm 7:00 pm 7:00 pm 7:00 pm 7:00 pm 8:30 pm 8:30 pm
Cashier Delivery Order Product Cashier Order Delivery
man Processor Server Processor man
Jill 7:00 am- 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am - 7:00 am -
7:00 pm 7:00 pm 7:00 pm 7:00 pm 7:00 pm 8:30 pm 8:30 pm
Delivery Product Cashier Order Delivery Product Order
man Server Processor man Server Processor
TABLE 9. This table shows the production schedule of Grocer Easy business.
Plant Location
The Grocer Easy proposed business is located at Batangas City. In that location, there are
some competitors that can help the business to make better products, services and marketing
stand out and the promoters believe that they can have a high profit upon their proposed
business.
Plant Layout
RACK FREEZER FREEZER Case Stacks
RACK
RACK
RACK
RACK
RACK
RACK
CASHIER
RACK RACK
WAITING AREA
OFFICE
RIDERS PARKING SPACE
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Labor Requirement
Performance analysis is a common tool for assessing worker quality and contribution.
The company can ensure that if it is able to continue operations and secure its long-term success.
The labor requirement of the company are that employees that can caliber of work produced or
accomplished, should have demonstrated knowledge of requirements, methods, techniques, and
skills involved in doing the job and in applying these to increase productivity. They should have
an ability to delineate project needs and locate, plan, and effectively use all resources available
and has effectiveness in delegating work appropriately, has knowledge of good safety practices
and demonstrates awareness of own personal safety and the safety of others. Also, have an
ability to seek out, generate and implement profit-making ideas and can anticipate needs,
forecast conditions, set goals and standards, plan and schedule work and measure results.
Equipment Requirement
Name Image Description

It is a bag usually made with
paper or cloth supplied and
Shopping bag made available by a store to
customers for carrying away
purchases.
Shopping Basket Used to hold items.
Tray Used to hold wet goods such

as frozen foods.
TABLE 10. This table shows the equipment requirement that will be used in the business.
Factory Furniture and Fixtures
Table It serves as the countertop

used to receive items and
payments.
Used by customers and

Chairs employees of the store to seat.
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Sanitizer Dispenser Stand Used to store sanitizer bottle.
Rack Used to store dry goods and/or

products.
Motorcycle Two-wheeled vehicle used for

traveling.
TABLE 11. This table shows the furniture and fixtures that will be used in the business.
Factory Tools and Supplies
Freezer Used to preserve foods.
A business machine that

Cash Register usually has a money drawer,
indicates the amount of each
sale, and records the amount
of money received.
Weighing scale Used to measure the weight of

an item.
TABLE 12. This table shows the tools and supplies that will be used in the business.
Maintenance Supplies
Broom and Dustpan A cleaning material used to

sweep away and hold dust in
the floor.
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Mop A cleaning material used to

soak up liquid, for cleaning
floors and other surfaces, to
mop up dust, or for other
cleaning purposes.
It is usually a woven cloth
Rug placed at the door to wipe feet.
Tissue A kind of paper used to wipe

dirt.
TABLE 13. This table shows the maintenance and supplies that will be used in the business.
Office Equipment and Furniture
Computer desk A table usually made of wood

and plastic that holds a
computer.
An electronic device for

Computer storing and processing data
typically in binary form,
according to instructions given
to it in a variable program.
Controls the humidity,
ventilation and temperature in
Air Condition a building or vehicle, which
maintain warm conditions.
Light Consist of a transparent or

translucent glass housing
containing a wire filament that
emits light when heated by
electricity.
TABLE 14. This table shows the office equipment and furniture that will be used in the
business.
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Pablo Borbon Main I

Office Supplies

A book that is usually used to
Record Book record or keep track of
business and/or organization
transaction.
A device usually used for
Stapler fastening together sheets of
paper with a staple or staples.
A special fine paper that is
coated with a material
formulated to change color
when exposed to heat. It is
Thermal receipt paper used in thermal printers,
particularly in inexpensive or
lightweight devices such as
adding machines, cash
registers and credit card
terminals.
TABLE 15. This table shows the office supplies that will be used in the business.
Utilities
PARTICULARS MONTHLY ANNUAL

CONSUMPTIONS CONSUMPTIONS
Electricity P 1,000.00 P 12,000.00
Water P 700.00 P 8,400.00
TOTAL P 1700.00 P 20,400.00
TABLE 16. This table shows the utilities expense budget that will be used in the business.
Waste Disposal System
Water disposal system in the company is important. Therefore, company will not only be
better, but also the environment. The rapid population growth makes it imperative to use second-
hand products or judiciously use the existing ones because if not, there is a potential risk of
people succumbing to the ill effects of toxic wastes. Disposing of the wastes will also assume
formidable shape. A conscious decision should be made at the personal and professional level to
judiciously curb the menacing growth of wastes.
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Quality Control System

Grocer Easy offer foods that can make people to survive. It should be always having high
quality products. Rather than establishing a perfect quality control system, consider continually
improving the one company have. There is a lot of guidance available. But company will find
that all of them also include the advice to continually improve.
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Pablo Borbon Main I

CHAPTER IV
ORGANIZATIONAL PLAN
• To identify the type of ownership to be formed.

• To present job prescriptions and specifications of the business.
• To enumerate the different positions, qualifications and its duties and responsibilities.
• To adapt an organizational structure of the business.
Form of Business Ownership
Grocer Easy is a partnership of young entrepreneurs that aims to help and give
convenience to many households. The company want to promote online shopping which is safer
at this time of pandemic. It is also a proud partner with community which give support to the
daily needs of many families in Batangas.
Capitalization
Capital is a core part of running a business. Just like any other business, Grocer Easy
store, a business that provides its online marketplace and offers delivery services needs capital to
support its operations. We have come up and estimated that the total money that the business will
be needing to run and operate it including the allocated cost for equipment, marketing strategy,
application, and the facility is around P 500,000.00. Therefore, as Grocer Easy is a partnership
business of young entrepreneurs, we have shared P 125,000.00 each to acquire the amount of
money needed.
Organizational Structure
Manpower Requirements
• Do his or her work effectively and efficiently.

• Ensure to perform their work on time.
• Be able to handle the complains of the customers.
• Satisfy the needs of the customers.
• Be able to respond customer’s requests.
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Job Description
• Monitoring and maintaining office equipment, inventory supplies, orders replacement

supplies as needed.
• Creating updating and maintaining personnel records, financial records and other records
and data bases.
• Updating office policies and procedures.
• Scheduling company calendar and updating as needed.
• Preparing reports on expenses, office budgets and other expenditures.
• Monitoring of Grocer Easy Application including reviews, feedbacks, inquiry, and other
concerns.
• Monitoring and updating content of Grocer Easy application including product posted
and changes in services if may be necessary.
• Handling, monitoring, and updating content of Grocer Easy accounts in social media.
Job Specification
• Collaborate with management to complete necessary projects, work independently on

prior delegated tasks.
• Ensure and organize, clean, and tidy workspace.
• Monitor and use office equipment and materials (computers, printers, fax machines,
copiers, physical files etc.)
• Complete basic bookkeeping and record keeping duties.
• Copy, update and organize various office documents, complete data entry as needed
• Report any problems with office equipment, help resolve the issues if possible.
• Answers phones, direct calls, take and deliver messages as needed.
Compensation
The personnel would be given 50% of their monthly salary every 15th day of the month
and another 50% at the end of the month.
The personnel would be receiving benefits such as bonuses like Christmas bonus and
holiday pay that would be given by the Company.
Organizational Policies
To tie together the common and shared goal of the business into clearly written
documents for the members of the organization to take heart, below are the organizational
policies of GES.
Specifically, the organizational policies are promulgated with its purpose which is to
promote good and healthy environment inside and outside the organization and its workplace. It
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Pablo Borbon Main I

provides the rules, responsibilities, and practices of the organization. This policy includes and
ensures that all members of the organization work in an environment free from unlawful
harassment and discrimination.
• All employees must identify themselves with two factor identification process. Using
identity card and by logging in on a logbook provided by the management.
• Employees must submit a Daily Time Record (DTR) with the security personnel
signature on or before the end of the month.
• No employees must attend work nor return to work while under the influence of alcohol
or drugs. A violation of this policy is ground for disciplinary actions including
termination once the attempt exceeds to three times.
• To promote good health in accordance with the law imposed within the area, no
employees can smoke indoor and outdoor within the respective non-smoking area. In
addition, employees must not have smell of smoke or tobacco products on the person
during work hours.
• No employees must be seen using cellphones during work hours unless provided with
valid reason such as for emergency purposes.
• All employees assigned handle the accounts of GES in its social media platforms and
receive mails, messages, inquiry and orders using any GES owned device and computer
must be returned to the respective personnel who keep it before leaving the work place. It
should be their responsibility to protect and maintain good reputation of the business and
must not involve to any form of acts putting the business into unfavorable light.
• GES organization prohibit any discrimination and harassment based on race, color,
religion, sex, sexual orientation, origin, genetic information, or any other characteristic
protected by law. In accordance with it, all members of the organization are encouraged
to report all perceived incidents of discrimination or harassment as it is the policy of GES
to thoroughly investigate such reports.
Production Policies
• Our employees need to maintain appropriate personal cleanliness. This involves wearing
clean attire, gloves, and protective clothing.
• Health and safety are of primary concern, so employees must practice good hygiene when
handling products. This includes washing hands before and after handling products.
• Manufacturing buildings and facilities must be suitable for the processes involved in
assembling products, particularly in terms of location and construction.
• The workspace must be organized so that the possibility of contamination is minimized.
There should be designated areas for different processes such as production, storage,
packaging, and delivery operations.
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Suppliers Policies
• The company maintains a stock of basic office supplies such as pens, paper clips, staples,
note pads, etc. used on a day-to day basis by employees.
• Approval for purchase must be obtained from your immediate supervisor before placing
an order.
• All office supplies are for business use only and should not be removed from the office
for non-business use.
• Maintain the stocks of all grocery items at all variants from time to time.
Customers/Retailers Policies
• Provides expectation and satisfaction in their wants and needs.

• Provide service or product feedback.
• Only accepting cash on delivery and online transfer as mode of payment of your goods
and commodities.
• The company are only open from 7am - 7pm during weekdays and 7am - 8:30pm during
weekends.
Drivers of GEC Policies
• Loading, transporting, and delivering items to customers in a safe timely manner.

• Assisting with loading and unloading items from the vehicle
• Providing excellent customer service, answers inquiry, and handles possible complaints
from customers
• Reviewing orders before and after delivery to ensure that orders are complete, the charges
are correct, and the customer is satisfied.
• Inspects delivery vehicles and ensures the safety and security of loading and unloading
process.
• Collect signature or payment if necessary, upon arrival to the recipient client
• Following all transportation rules and regulations and maintains a safe driving record
• Following delivery driving routes and time schedule.
• Contacts customer before delivery to confirm delivery details.
Legal Requirements
To legally operate a business, they should meet the following requirements:
1. Registration of the business name to the Department of Trade and Industry.
2. Application and securing of a Mayor’s permit as well as the sanitation permit.
3. Registration to SSS.
4. Registration to Phil Health.
5. Registration to Pag-Ibig.
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CHAPTER V
FINANCIAL PLAN
Financial plan is a document containing a person's current money situation and long-term
monetary goals, as well as strategies to achieve those goals. A financial plan may be created
independently or with the help of a certified financial planner. This could helps the promoters to
determine the short and long-term financial goals and create a balanced plan to meet those goals.
Tax planning, prudent spending and careful budgeting will help you keep more of your hard
earned cash. Capital, an increase in cash flow, can lead to an increase in capital.
Studies show that those with comprehensive plans are substantially more likely to feel
they are on track to reach their financial goals. The promoters of the business simply process of
allocating funds to and determining how a business will achieve it different goals and objectives
outlined by the business.
Financial planning is almost as important as setting up a business. This is a necessity for
any business belonging to any industry. Not all businesses adopt financial planning, especially
small businesses who have a limited budget to spend. The actions that promoters plan for the
business should be measurable and should be able to generate more business.
The financial study aims to accomplish the following objectives:
1. To ensure availability of funds;
2. To establish the project cost of the business;
3. To see that firm does not raise resources unnecessarily;
4. Recognize the amount of initial capital needed as well as the assumptions to be used as a
basis in the financial projections;
5. To be able to show the necessary financial statements to further establish the financial
feasibility of the business;
6. To simply analyze the financial ratios so as to recognize the financial performance and
situation of the business; and
7. To determine the payback period of the investment
Total Project Cost
Cost estimation is an important component of project planning. It is the total funds

needed to monetarily cover and complete a business transaction or work project. Making a
precise cost estimation ensures that the budget covers what the project needs. The proponent
based the total project cost from the different cost and expenses needed for the first month
operation.
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Total Project Cost
Fixed assets
Office Equipment and Furniture P 20, 500.00
Factory Furniture and Fixtures P 120, 900.00
Total P 141,400.00
Working Capital for One Month
Direct Materials
Direct Labor P 15, 050.00
Factory Overhead
Indirect Materials P 25, 500.00
Rent Expense - Factory P 7, 500.00
Utilities Expense - Factory P 1, 700.00
Maintenance Expense - Factory P 2, 500.00
Tools and Supplies P 30, 950.00
SSS, Philhealth & Pag-ibig Contributions P 2,000.00
Total P 70, 150.00
Administrative Expenses
Rent Expense - Office P 2, 500.00
Utilities Expense - Office P 2,000.00
Administrators’ Salary P 15, 000.00
SSS, Philhealth & Pag-ibig Contribution P 1, 500.00
Tools and Supplies P 2, 898.00
Maintenance Expense - Office P 950.00
Legal Fees and Licenses P 10, 750.00
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Total P 35, 598.00
Selling Expenses
Delivery Expense P 2, 500.00
Advertising Expense P 12, 500.00
Total P 15, 000.00
Grand Total P 277, 198.00
Cash for Contingency P 22, 802.00
Total Project Cost P 300, 000.00
Table 17. This table shows the total project cost that will be used in promoted business.
Sources of Financing
As shown from the table above, with the projected cost as basis for the capital
requirement, the business owners will proportionally invest the amount of Php300,000.00 from
their personal savings to meet the necessary amount to start the operation of the proposed
business.
Financial Assumptions
The following assumptions were used by the proponent in the computation and analysis
of the financial capacity and stability of the firm:
1. Initial Capital Requirement
The business would have an initial capital of Php300,000.00 invested proportionally by the
owners.
2. Accounting Reporting Period
A calendar year of business starting on January 2020 would be implemented.
3. Working Days
There will be six working days in a week, an average of 24 days in a month and 288 days in
a year at eight hours a day.
4. Inflation rate / Expected Increase
Inflation rate is set an average of 3.04 percent per year from 2020-2024 provided by the
Bangko Sentral ng Pilipinas.
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5. Labor
a. There would be five workers. Labor rate for workers would be Php340.00 per
day.
b. The employees will be paid on the 15th and 30th day of the month.
6. Employee Benefits
SSS, PhilHealth and 13th month pay of the workers are part of manufacturing expenses.
7. Delivery Expense
Delivery of goods purchased will be done six times a day every Monday to Saturday by the
business delivery personnel.
8. Purchases
Purchase of materials would increase depends on cast of supplies assumed to increase by
90% based on average inflation rate.
9. Sales
The initial sales for retail would be 20 percent above cost. Inventory The FIFO method
would be used in making inventory. Finished goods ending inventory is a percentage of for the
year.
10. Utilities
Utilities expense are assumed to increase by 5% annually; it would be allocated 80% to the
store and 20% to the office.
11. Rent Expense
Rent Expense for the site assume to be php 120,000 per month, it would be allocated 80% to
the store and 20% to the office.
12. Property, Plant and Equipment
Acquisition of equipment, furniture and fixture is on cash. No additional machines would be
purchased for the next five years of operations.
13. Partnership Equity
a. Withdrawal is always allowed although the result of the operation is favorable.
b. Business partners has a separate capital account for investments and his/her share of net
income or loss, and a separate withdrawal account.
c. All partners are allowed to withdraw in the succeeding years provided that it will not
exceed 30% of the Grocer Easy’s capital at the beginning of the year.
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Financial Statement
Financial statements provide a snapshot of a corporation's financial health at a particular
point in time, giving insight into its performance, operations, cash flow, and overall conditions.
Shareholders need them to make informed decisions about their equity investments, especially
when it comes time to vote on corporate matters. It has the main objective of providing
information about the financial position, performance and cash flows of an entity. It is used by
the users to evaluate the business function with respect to financing, investing and operating the
activities to arrive at sound economic decisions.
Financial statements are intended to be understandable by readers who have "a
reasonable knowledge of business and economic activities and accounting and who are willing to
study the information diligently. A basic set of financial statements is consisted of an Income
Statement, which shows the several elements that enter the computation of net profit or net loss
over a period of time; a Statement of Financial Position, which is a summary of the assets,
liabilities and equity of the business at a specific date and a Statement of Cash Flows, which
provides information about cash inflows and outflows during an accounting period as well as the
net change in cash flows the operating, investing and financing activities in a manner that
reconciles the beginning and ending cash balances.
The performance of Grocer Easy is based on the five-year (5) annual projections and
supported by the financial assumptions for the figures that needed to be assumed. The Income
Statement of Grocer Easy is comprised of revenue, cost of goods sold and operating expenses.
The level of income earned by the firm through the efficient and effective use of its resources is
determined. Information about cash flows is useful in order to assess the operating, financing and
investing activities of the firm during the period. The Statement of Financial Position, commonly
known as Balance Sheet comprises its assets, liabilities and equity at a particular time. It pertains
to the liquidity, solvency, financial structure and capacity for adaptation of the company.
Projected Income Statement
An income projection statement is a formal document prepared by finance or accounting
officers within a company. Income projection statements look at the monies the business will
gain over a specific period, normally one year, minus anticipated expenses for that period.
Income statement to track revenues and expenses so that you can determine the operating
performance of your business over a period of time.
It is impossible to prove accuracy, without spending a ton of money on auditors
scrutinizing each and every transaction and journal entry that went into the statements.
No business in their right mind would do this and the auditors and accountants would wind up
killing each other for all the work that is being generated for no good reason. (Garrick Saito,
2013)
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TABLE 18
GROCER EASY SERVICE COMPANY
Projected Statement of Financial Performance
For Year Ended December 2020-2024
2020 2021 2022 2023 2024

Net Sales ₱1,668,959 ₱1,728,362 ₱1,834,055 ₱1,926,352 ₱2,031,542
Less:
Cost of Good 1,183,462 1,246,312 1,372,184 1,461,042 1,563,750
Sold
Gross Profit 485,497 482,058 461,871 465,310 467,792
Less:
Operating 35, 418 29, 462 31,864 40, 012 33, 052
Expense
Selling 31, 875 26, 586 23, 261 28, 131 27, 865
Expense
Administrative 35, 598 23, 314 24, 586 33, 962 31, 461
Expense
Total
Operating 102, 891 79, 362 79, 693 102, 105 72, 378
Expenses
Net Income ₱382, 606 ₱402, 696 ₱382, 178 ₱363, 205 ₱375, 414
TABLE 19
GROCER EASY SERVICE COMPANY
Projected Statement of Financial Position
For Year Ended December 2020-2024
2020 2021 2022 2023 2024

Assets
Current Assets
Cash 1,109,567.00 1,278,097.00 1,306,780.00 1,450,980.00 1,580,070.00
Accounts
Receivable, Net 337,540.00 225,980.00 200,980.00 150,980.00 128,950.00
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Inventory 124,078.00 100,785.00 96,098.00 85,980.00 70,650.00
Prepaid Expense 33,875.00 30,982.00 30,790.00 25,760.00 20,750.00

Total Current
Assets 1,605,060.00 1,635,844.00 1,634,648.00 1,713,700.00 1,800,420.00
Non-Current Assets
Property, Plant,
Equip. 568,075.00 437,060.00 385,025.00 250,900.00 200,560.00
Furniture and
Fixtures 120,900.00 100,870.00 90,780.00 82,450.00 74,450.00
Total Non-Current
Assets 688,975.00 537,930.00 475,805.00 333,350.00 275,010.00
Total Assets 2,294,035.00 2,173,774.00 2,110,453.00 2,047,050.00 2,075,430.00
Liabilities &
Owner’s Equity
Liabilities
Current Liabilities
Accounts Payable 197,876.00 186,095.00 200,580.00 150,000.00 120,870.00
Notes Payable 78,087.00 67,980.00 52,000.00 65,000.00 56,750.00
Total Current
Liabilities 275,963.00 254,075.00 252,580.00 215,000.00 177,620.00
Owner’s Equity
Capital 2,018,072.00 1,919,699.00 1,857,873.00 1,832,050.00 1,897,810.00
Total Liabilities &
Owner’s Equity 2,294,035.00 2,173,774.00 2,110,453.00 2,047,050.00 2,075,430.00
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CHAPTER VI
SOCIO-ECONOMIC CONTRIBUTION
Contribution to the Philippine Economy

The Philippines is considered a newly developed nation, with an economy changing from
one centered on agriculture to one based more on services and manufacturing. Company or
business plays an enormous role in every market economy. Businesses are the driving force of
the economy. Business provides jobs that enable people to make money and products and
services that people can purchase with the money they make. Many companies have employment
for people. Entrepreneurship in the Philippines is seen as essential to empowering the poor,
boosting development and boosting innovation. If the problems remain unresolved, the potential
for the country's competitiveness and ability to operate efficiently within global production
networks lies in the gaps in business growth. Contribution of the business Grocer Easy to the
Philippines Contribute by bringing development and innovation to the community in which they
are formed. Promoted business Grocer Easy also help to promote economic growth by creating
job options for people who may not be employed by large corporations.
Productive entrepreneurs can improve the economy by creating employment and new
innovations and rising productivity. Despite a high financial risk, owning Grocer Easy gives us a
chance to make more money than if we were working with it. We are benefiting from our own
hard work. The opportunities for learning. As owners of Grocer Easy, we will be active in all
facets of our promoted business.
Employment Generation
Creating jobs is a keystone of any economic recovery program. Many activities can fall
under the rubric of job creation, including immediate short-term opportunities that yield quick
impact, or the development of more enduring livelihoods in the civil service or private sector.
We, Grocer Easy wants to be part of the community that brings employment to the society.
Grocer Easy wants to provide opportunities to those people that are jobless in this time of
pandemic. It is important to distinguish between these different activities, recognizing that
sustainability and long-term impact should be duly considered in implementing any employment
generation program. Providing jobs is vital on many levels.
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Politically, employment opportunities give the population a stake in the peace process by
providing young men and women with alternatives to violence. Nowadays may people are
suffering because of the pandemic and we want to took this pandemic as opportunity to give
them jobs and also to build our business. Economically, employment provides income to poor
families, revives domestic demand for goods and services, and stimulates overall growth.
Grocer Easy are here to help the increase of the our economy. Socially, employment can
also promote social healing, encourage the return of displaced persons, and improve social
welfare in the long run. We want to give our customers our best service and provide them a good
quality of products.
Social Desirability
Social bias is a tendency for people to respond in ways that they believe are necessary or
socially acceptable. In science, this indicates that some activities are vulnerable to under-
reporting and others are over-reported. Businesses will get to the emotions, feelings and actions
that cannot be easily observed. Most business are not even aware that their business are reacting
in a biased way. Social bias appears to occur to the degree that certain businesses have these bias
as a businesses trait, particularly when it comes to sensitive issues. But basic social
psychological motivations are pervasive forces for all. This bias interferes with the interpretation
of average tendencies as well as individual differences.
Businesses do this in order to project a positive picture of themselves and to avoid getting
negative assessments. Grocer Easy based on what perspective now in the new normal, amidst
this pandemic. The promoted business quoted response biases in the social sciences and is
regularly held responsible for distorting any kind of survey data. Therefore, this response bias is
addressed in many different disciplines, and the approaches for its definition, identification and
mitigation are manifold.
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BIBLIOGRAPHY
Jorner, J. (December 2020). Business Name. Entrepreneur Asia Pacific. Retrieved from
https://www-entrepreneur-com.cdn.ampproject
Hand, C. (September 2009). Office Supplies Policy. European Journal Marketing. Retrieved
https://www.emerald.com/insight
Mohammad, N.S. (April 2016) The Influences of Electronic Service Quality. Procedia
Economics and Finance. Retrieved from
https://www.sciencedirect.com/science/article
Bourlakis M., Papagiannidis S. and Fox H. (2008) E-consumer behaviour: Past, present and
future trajectories of an evolving retail revolution International Journal of E-Business Research 4
64-76 Retrieved From
https://iopscience.iop.org
Park D.H., Lee J. and Han I. (2007) The effect of on-line consumer reviews on consumer
purchasing intention: the moderating role of involvement Int. J. Electron. Commer. 11 125-148
Retrieved From
https://iopscience.iop.org
Lavrakas, P.J. (January 2011). Social Desirability. Encyclopedia of Survey Research Methods.
Retrieved from
https://methods.sagepub.com/reference/encyclopedia-of-survey-research-methods
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APPENDICES
Grocer Easy Store
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned, of legal age and residents of the Philippines have this day voluntarily
bind themselves together for the purpose of forming a partnership, effective as of its date, under
the terms and conditions herein set and subject to the existing requirements of the existing laws
of the Republic of the Philippines.
AND WE HEREBY CERTIFY:
I.
That the name of the partnership shall be Grocer Easy Store the easiest way to have a safe and
secured goods for the customer.
II.
That the principal of this partnership shall be located at Rizal Avenue, Batangas City, which may
be changed upon the agreement of the partners.
III.
That the names, surnames and postal address of the partners of this partnership are as follows:
Names: Address:
Cyzelle Nadine C. De Roxas Bagong Sikat, Lemery Batangas
Dana Shaine A. Jardin Mabalanoy, San Juan Batangas
Mel Innah A. Caya San Jose Sico, Batangas City
Kyla G. Bueno Colongan, Rosario Batangas
IV.
That the capital of this partnership is Php500,000.00 which has been contributed by the partners
in the amount of Php 125,000.00
V.
That the purpose for which this partnership is to satisfy the needs of our partners and customers
at this time of pandemic.
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Pablo Borbon Main I

VI.
That the profits and losses shall be divided equally among the partners.
Cyzelle Nadine C. De Roxas Kyla G. Bueno
Dana Shaine A. Jardin Mel Innah A. Caya
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CURRICULUM VITAE
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Pablo Borbon Main I

Personal Information
Name: Kyla G. Bueno
Gender: Female
Date of Birth: September 20, 2000
Age: 20
Address: Colongan, Rosario Batangas
Citizenship: Filipino
Religion: Roman Catholic
Family Background
Mother: Myrna G. Bueno
Occupation: OFW
Father: Dennis C. Bueno
Occupation: Welder/Factory Worker
Educational Background:
Primary: Christian Faith Child Academy
Secondary: Santo Rosario Academy of Alupay Rosario Batangas Inc.
Goals in Life
To be a successful licensed customs broker someday.
Pablo Borbon Main I

Name: Mel Innah A. Caya
Gender: Female
Date of Birth: October 17,, 2001
Age: 19 years old
Address: San Jose Sico, Batangas City
Family Background
Mother: Madelyn A. Caya
Occupation: Housewife
Father: Melchor A. Caya
Occupation: Barangay Councilor
Primary: San Jose Sico Elementary School
Secondary: Dagatan National High School
Dagatan National High School
Goals in Life
To be happy and contented after achieving my dreams.
To become a Licensed Customs Broker.
Pablo Borbon Main I

Name: Cyzelle Nadine C. De Roxas
Gender: Female
Date of Birth: March 27, 2002
Age: 18
Address: Brgy. Bagong Sikat, Lemery, Batangas
Family Background
Mother: Maria Shella C. De Roxas
Occupation: None
Father: Rommer P. De Roxas
Occupation: Driver
Primary: Lemery Pilot Elementary School
Secondary: Governor Feliciano Leviste Memorial National High School
Lemery Senior High School
Goals in Life
To travel the world.
To become a licensed customs broker someday.
46
Gov. Pablo Borbon Main Campus I
MGT 305 – ENTREPRENEURIAL MANAGEMENT

First Semester AY 2020-2021
Name: Dana Shaine A. Jardin
Gender: Female
Date of Birth: October 01, 2001
Age: 19
Address:
Religion: Born Again Christian
Family Background
Mother: Sonia A. Jardin
Occupation: Housewife
Father: Domingo V. Jardin
Occupation: Tricycle Driver
Primary: San Juan West Central School
Secondary: Don Leon Mercado Sr. Memorial School
Batangas Eastern Colleges
Goals in Life
To become a Licensed Customs Broker, to have and build my own resto bar and be one of the
officials of Philippine Air Force
47

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Republic of the Philippines

BATANGAS STATE UNIVERSITY

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

In Partial Fulfillment for Mgt 305 Entrepreneurial Management

ANGELYN R. AMUL, MBA

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

IV. ORGANIZATIONAL PLAN………………………………………………………………27

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

Projected Income Statement…………………………………………………………………..

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

Grocer Easy as considered as a retailer company/business of young entrepreneurs focuses

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

Overview of the Business

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

Objectives of the Study

● To know the supply and demand of the business firm.

YEAR POPULATION RESPONDENTS AC HISTORICAL

2015 10, 032 92 60 533, 766

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

2016 10, 235 92 60 564, 972

2017 11, 354 92 60 626, 244

2018 12, 596 92 60 695, 299

2019 15, 936 92 60 899, 667

2021 1 1 553, 766 553, 766

2022 2 4 2, 259, 885 4, 519, 776

2023 3 9 5, 636, 196 16, 708, 588

2024 4 16 11, 124, 784 44, 449, 136

2025 5 25 21, 991, 675 109, 958, 375

Total 15 55 41, 566, 309 176, 439, 641

2021 5,174,071 7,208,951 7 65,636,728

2022 5,174,071 7,208,951 8 62,845,679

2023 5,174,071 7,208,951 9 70,054,630

2024 5,174,071 7,208,951 10 77,263,581

2025 5,174,071 7,208,951 11 84,472,532

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

Retailer 2015 2016 2017 2018 2019

1 440 560 670 750 820

2 300 440 580 690 750

3 470 560 690 740 800

4 900 1140 1250 1340 1390

5 600 770 840 900 960

6 440 500 640 720 800

7 1000 1040 1160 1240 1300

8 800 890 940 1000 1040

9 690 770 890 970 1070

10 900 980 1100 1280 1300

11 300 430 500 630 740

12 500 620 700 820 900

13 1200 1340 1400 1540 1640

14 360 500 660 800 870

15 440 540 640 780 880

16 670 770 870 990 1090

17 700 840 800 940 1040

18 1200 1330 1400 1470 1530

19 900 1000 1090 2030 2100

20 500 640 700 790 840

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND

2015 1 1 13, 310 13, 310

2016 2 4 15, 660 31, 320