Professional Documents
Culture Documents
Labours of Love: in Praise of Fan Websites: by Pam Cook
Labours of Love: in Praise of Fan Websites: by Pam Cook
The last decade has witnessed dramatic changes in the media culture
landscape that have transformed the ways in which knowledge and ideas
are accessed, consumed, reproduced and circulated. Like many
academics, I increasingly find traditional methods of research and
learning, not to mention established pedagogic hierarchies, inadequate to
the task of engaging with the upsurge of interactivity generated by new
technologies. Debates about these cultural shifts have been going on for
some time, as scholars grapple with the transformation of power relations
between producers and consumers. Some are positive, seeing the current
conjuncture as an opportunity to rethink critical intervention and
approaches, while others are more suspicious of the consumerist
ideologies and structures in which new technologies are embedded. 1
These positions may appear polarised, but they share a concern with
reformulating the role of cultural practitioners in a rapidly changing
media environment.
One of the most significant changes has been the breaking down of what
Peter Walsh has called ‘the expert paradigm’ — the system that maintains
the authority of privileged groups that exist to impart specialist
information to the rest of the world. 2 With the proliferation of online
databases, official and unofficial, that redefine and expose the
inside/outside culture of knowledge hegemonies, the boundary separating
experts from the layperson has become blurred. Academia is deeply
implicated in this process: the role of academics as arbiters of suitable
research resources and methods has come under pressure from
community-sourced information websites. Wikipedia is a case in point:
the online encyclopedia gathers its content from unidentified ‘Wikipedia
contributors’ whose credentials cannot be verified in the usual manner,
and who monitor one another via strict editorial protocols. To use
Wikipedia properly, readers are encouraged to become editors, to be
aware of the etiquette and join the debates about the veracity, value and
objectivity of different contributions. It may not always work that way,
but in principle this participatory model differs from one in which
consumers absorb and regurgitate bodies of accepted knowledge. It
contributes to the climate of popular discussion and dissent fostered by
social media and destabilises the authority of traditional centres of
influence. In theory academia is dedicated to values of rigorous
intellectual enquiry, critical engagement and information sharing, but it
does not always work that way either. Although some would claim that
Wikipedia erodes academic standards, it is arguable that it has the
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to expose the commodification of education and challenge
academic elitism. It also helps to further understanding of, and redefine,
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intellectual property rights via Creative Commons. 3
The relationship between official archives and the public has traditionally
been ambivalent. Archivists are naturally protective of their physical
collections and take measures to control access where necessary. Some
material is irreplaceable and when replacement is possible, it can be
expensive. In addition, archives are often dependent on donations of
material that requires special treatment and storage facilities and takes
time to process. Many are also confined to specialist subject areas and do
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not storeCinema Journal
publications that fall outside that area. Before digitisation, a
researcher who consulted the public archive could expect to wait some
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time before accessing the desired resources, to visit more than one
physical storage site and sometimes pay a fee. This process has its own
pleasures, including contact with historical objects and a sense of
endeavour, even adventure. Digitisation has transformed this experience
by delivering archive collections instantly via computers and other
devices to wide audiences, often without charge. At the same time, the
emergence of collaborative, not-for-profit initiatives such as the Internet
Archive, a digital library of Internet sites, documents and cultural
artefacts donated by a variety of official and unofficial sources, has
encouraged an environment of sharing and free access for educational
purposes. 7 Many of those who upload items to the Internet Archive are
fans.
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area, but they contribute to an ethos of responsible sharing and
re-use of media for education and research. Where official archives are
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often constrained by copyright, selection criteria, professional protocols
and commercial restrictions, personal collections published online offer
free access to content that would otherwise be difficult to obtain.It is self-
evident that personally authored fan sites are no match for the
professional skills and expertise offered by official archives. Their
collections and cataloguing methods are not regulated nor subject to
review by qualified archivists, and though they may be extensive, they are
rarely complete. However, official collections are also partial and, in the
context of financial cutbacks, their ability to make new acquisitions,
update existing ones, and manage records and access has come under
pressure.
Over the last five years or so, my research methods have changed:
whereas I used to make use of a limited number of core specialist
institutions, increasingly I consult a variety of official and unofficial
resources, many of which are online. The time I spend in physical
libraries and archives has diminished, though their materials and services
remain authoritative. Rather than being primary, they are part of a de-
centred network of expert and lay locations in which I find the
information I need. This has increased the time I devote to assessing the
value and verifiability of sources through checking references, which
enables me to access a broader field of relevant cross-disciplinary
scholarship than was previously possible.Personal fan websites would not
normally be considered a reliable research resource, partly because fans
engage with popular culture and other fans rather than academic
scholars, and partly because fan discourse is considered to be an object
of critical study rather than as offering a body of knowledge and
expertise. As noted, there is also an element of resistance to the
perceived ‘reverence’ with which fans approach their subject. In my case,
I find myself using fan websites more and more as repositories of images
and documents pertaining to my research that are not available in official
archives. While official moving image collections are indispensable
sources of historical documentation and media relating to classic cinema,
when it comes to the contemporary period, coverage can be patchy and
selection is informed by national priorities. Fan websites also emerge
from national contexts, but the widespread availability of popular images
and publications in digital form allows them, language barriers
permitting, to redistribute media from outside their provenance. Each
website is focused on a specific topic or personality, making it a kind of
‘special collection’ of materials on that subject.
John Fiske and others have written extensively about the productivity of
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fans. Fiske makesJournal
the point that fandom can be seen as a form of cultural
labour that fills the gaps left by legitimate culture. 9 I want to look in
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more detail at four fan websites to explore the kinds of work and
expertise involved, the relationship of the authors to their subject and to
other fans, the reasons they undertake the task of creating a fan site and
the cultural value of their output. I have used three of the websites for
research purposes myself, the fourth was recommended by a colleague. I
contacted the authors, who all happen to be women, with a series of
questions about their sites; in the case of the one who did not reply in
time, my observations are based on my experience of using the site. 10 I
chose these particular sites because they are examples of sophisticated
fan production and engagement with popular media that follow certain
ethical principles; they are all motivated by what McDonald calls the
‘labour of love’ (that is, they are not made for commercial profit, though
they may enable the acquisition of other kinds of capital). 11
Although the content of these sites is not moderated by a third party, they
are governed by terms and conditions that can be rigorous and, as noted,
in some cases by editorial input from other fans. The site design remains
within the author’s remit, but some hosts make stipulations as to quality
and/or provide design facilities. Fiske observes that many fan sites
emulate the high production values of commercial sites, albeit on reduced
resources. 14 The design of AUS and NM approaches professional
standards, but even when the design appears more basic and ‘hand-
made’, construction, navigation tools and content are crafted with care in
order to provide a reliable, accessible and respected information service.
While these fan sites operate outside institutional borders, like many
unofficial online resources they are regulated by external protocols and
internal etiquette fashioned by fan communities. All the sites name their
authors and offer email contact. McDonald claims that sites that mask
their origins have more authority because their content appears objective
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rather than Journalmotivated. 15 However, anonymous production on
personally
the web is often viewed with suspicion because provenance cannot be
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verified.
Personal authorship may also signal a desire for connection with the
site’s subject. Fan sites are passion projects that are usually
unrecognised by the objects of their affections or their agencies.
Although stars and film-makers acknowledge their fans en masse, fans
themselves are perceived as anonymous figures rather than as
individuals. An authored fan site allows the owner to identify themselves
and their appreciation to the person(s) concerned in the hope of gaining
their approval. Unfortunately, this is rarely forthcoming and the response
to the efforts made by fan sites to promote their subject’s life and work
ranges from indifference to hostility. 16 Fan site owners do not undertake
their projects for such approval, but their desire for recognition from the
individuals to whom they dedicate their lives influences site content. It
encourages the exclusion of negative data, but it also induces owners to
produce high-quality material. AUS, for example, made an editorial
decision to confine what she referred to as ‘fan-girl gushing’ to the forum
and to maintain a balanced perspective on the main site. CD focuses on
Deneuve’s career, including only verifiable documents and images and
published interviews with Deneuve herself. The actress’s private life is off-
limits.
Although the respectful tone is consistent, the style and nature of site
content varies according to author. All the sites aim to provide a
centralised, easy-to-access, regularly updated source of news and
information about their subject, but some contain more personal
commentary. BG’s sidebar features pages about key Luhrmann works
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that present Journal
narrative descriptions written by the site owner based on
other sources. Although not all material is referenced here, and some of it
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appears to be taken from press releases, the pages contain links to more
detailed information and to reviews by the author. When press reports
and photographs are posted, the sources are given. BG is clearly
compiled and authored by an individual fan; it does not include a forum
(though it does invite email contact) and it presents a personal view of its
subject through detailed documentation and interpretation of material. It
provides a wealth of current and past information at the same time as
leading visitors to original online sources, or providing transcripts. Its
authority lies in the dedication and attention to detail with which the
owner approaches her task.
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locationsCinema Journal
and media, organised into accessible categories that include an
extensive news archive.
http://framescinemajournal.com
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This is perhaps why official agencies regard fan activity with suspicion.
Fan websites often look authorised, even though they operate
independently. Fans are collectors: the materials and artefacts they
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gather andCinema Journal
circulate are harvested from regular (regulated) channels into
a parallel system where alternative ideas about ownership and sharing
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prevail. For example, NM, like AUS, has the appearance of a professional
website. It carries advertising, and has links to official Nicole Kidman
sites. It was set up in 2002 after Kidman’s success in Moulin Rouge!
(2001) and has grown into a large database with a huge following. Its
tone is effusive and entirely positive, and the owner credits fellow Kidman
fans with help in maintaining the project over ten years. It publishes
terms and conditions for use of site content, a privacy policy and a
copyright disclaimer that links to a statement about the legal rights of
fans.
When I was working on my book about Nicole Kidman, for which I was
unable to carry out research in Australia, the photo gallery and library of
magazine, online and press articles, interviews and transcripts gave me
access to rare and otherwise unobtainable items collected by fans. Some
of this material led me to other sources, official and unofficial, where I
was able to retrieve valuable information. Scans and transcripts from
magazine articles appearing on another Kidman fan site, Nicole Kidman
United, were also a vital resource. The vast amount of material gathered
and organised by NM is also a feature of CD, which aims to document
Catherine Deneuve’s career in as much detail as possible (it has around
700 pages). Designed by the site owner, it is hosted by Free.fr, a free
website hosting service available only in France, and carries minimal
advertising.
All these sites are ‘labours of love’ on behalf of their subject and the fan
community. They use the search and retrieve mechanisms of new
technologies to gather and store items from official and unofficial
sources, producing multimedia memory banks that exist alongside
legitimate operations. They cannot guarantee the survival of all the
material they publish: links can be taken down, websites disappear and
media clips and images are sometimes removed. They are also vulnerable
to closure by their hosts, which puts their digital collections at risk. 18 But
their editorial content, scans and transcripts are cultural resources that
supplement and exceed those offered by traditional, sanctioned sources.
They represent the best of fan activity on the web, and they have some
features in common with official archives: for example, the drive to
collect and preserve historical material related to their subject and to
make it freely available to others. Reverence and the desire to promote
are not exclusive to personal fan sites; although it is rarely
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acknowledged, Journal
are evident in academic scholarship and moving
image culture generally, and influence teaching and learning
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methodologies as well as journalistic discourses.
For the appendix with interviews with fan site owners click here.
Bibliography:
Miller, Toby. “A View from a Fossil: The New Economy, Creativity and
Consumption – Two or Three Things I Don’t Believe In.” International
Journal of Cultural Studies 7:1 (2004): 55-65.
Walsh, Peter. “That Withered Paradigm: The Web, the Expert, and the
Information Hegemony.” In Democracy and New Media, edited by Henry
Jenkins and David Thorburn, 365-72. Cambridge, MA: MIT Press, 2004.
Wiltse, Ed. “Fans, Geeks and Nerds, and the Politics of Online
Communities.” Proceedings of the Media Ecology Association Fifth
Annual Convention 5 (2004), edited by Arthur W. Hunt III. Accessed April
3, 2012. http://www.media-
ecology.org/publications/MEA_proceedings/v5/index.html.
Copyright:
Frames # 1 Film and Moving Image Studies Re-Born Digital? 2012-07-02, this article © Pam Cook. This
article has been blind peer-reviewed.
AUS:
You just can’t begin to quantify the time you give to something like this,
but … A LOT. Particularly during the height of the film and pre/post
release, I gave the site a crazy amount of attention – hours per day. Most
people don’t realise the time and effort that goes in to maintaining a
quality website, particularly where a forum is attached. It really does take
true passion, because it requires a lot of resources and time that you’re
not getting paid for, so you have to be driven by something other than
money or even official feedback in some instances, because you generally
get neither. For me a website has to be a labour of love … definitely
plenty of labour, but plenty of love for what you’re doing – both in
technical aspect and content. It certainly isn’t something you get into
because you want glory, perks or praise; you will almost always be let
down in that regard. I believe that it has to be about personal passion.
The site is no longer updated because there is really no more news to be
had on this particular film and I have my efforts focused on new fan sites
and endeavours at present
(e.g. http://www.spirited-tv.net/and
http://forum.placeboworld.co.uk/forum/). However, I like to leave my old
websites up as an archive that many people still visit and I am
continuously getting emails and comments from people who have just
seen the film or people wanting to research certain aspects or get in
contact with X, Y or Z. I check my email less frequently, but do like to still
help and re-direct enquiries where I can.
Even in the last six years Internet searching has improved, but Google
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was obviously Journal
always a wonderful tool. I and others would actively search
daily, sometimes more, for any breaking news or information. Having the
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forum was most definitely an invaluable source. It meant we had a
collective group of eyes and ears all eagerly awaiting new information.
Sometimes they would hear word via other forums (Hugh
[Jackman]/Nicole [Kidman] etc.) and come to share with us, particularly
once they knew I was running the site they would be eager to assist. That
shared pool of information, be it something small or large is quite
amazing. If the content was not online it was good to have the heads-up
about an article or a magazine. At my own expense I purchased a huge
wealth of magazines in hard copy specifically for the purpose of scanning
in to the gallery of the site, just so that information could be documented
and shared with others along for the journey. I did realise that I was
lucky being located in Australia as a lot of Luhrmann/Hugh/Nicole fans
were not; so they were quite reliant on myself and the site for
information.
5. What role does the fan community play in building what appears
on the site?
I might also add that given the popularity of the site, my web host
threatened to, and did take the site down at several stages. Mere days
before the film was released traffic was so high that I was in a situation
where I had no choice but to pay a massive, crippling fee to transfer my
entire site onto a sever that could handle more traffic, or face the fact
that a site which I had slaved on for years may be offline from the exact
point of time when the actual film was released. Crushed doesn’t begin to
describe the feeling or stress that I was under. Being held at ransom from
my host I went to the fans that had come on the journey with me and they
helped contribute toward funding the site for a brief period of time. So in
a very real way they contributed to the actual site appearing. Mind you,
TodayTonight (a low-brow current affairs news show) had other
ridiculous conspiracy theories as to why my site was offline on the day
before release: http://www.youtube.com/watch?v=rkesvHiWt_U
This was my first time in following a film through pre- and post-
production to completion and with a Baz film it was quite a large
undertaking. Running the site I did get quite swept up in the collection of
physical memorabilia and digital photographs etc. I never dare quantify
how much money went into magazines, merchandise etc. I bought various
rare (competition) pieces of merchandise from eBay, had some fans send
me regional things such as mini newspapers and stubby holders (beer
holders) that were produced in Bowen during the time of filming.
Magazines were the main contribution towards the site, and that may not
sound like much, but they were generally big, glossy, fashion magazines
from $15-20 each time. As for my personal experience, I was ultimately
extended an invite to the Sydney premiere of Australia. I was able to
utilise this experience for a review of the event and the film. Again, forum
and actual site recollections did vary. The forum could be more casual
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and intimate Journal
recollections, as I liked to keep the site to detail-based
recounts and information with less ‘fan-girl gushing’ where possible.
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The site documented the very early stages of this particular piece of
work. There are photographs that fans submitted of sets being built and
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scenes being Journal The film-making process is chronicled in quite a
rehearsed.
comprehensive manner. In this regard, I aimed to be as thorough as the
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available information allowed. The site stands now as a little time capsule
from that period. And it is good for people who are just discovering the
film via TV or DVD to be able to look through all that information and
early behind-the-scenes documentation. As I type these responses, it is
also nice for me to take a wander down memory lane
(http://www.australiamovie.net/archives/).
BG:
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1. WhenCinema Journal
and why did you first set up the site?
http://framescinemajournal.com
I created Baz the Great! in November 2002 after falling in love with Baz
Luhrmann’s Moulin Rouge!, which to this day remains my favourite movie
of all time. After watching the film, I went searching for information
about Baz on the Internet, and I was very surprised to find no fan sites
dedicated to him. This fact, along with my love of his films, was what
made me decide to create my fan site. As far as I know, Baz the Great! is
still the only fan site on the web dedicated entirely to Baz Luhrmann.
5. What role does the fan community play in building what appears
on the site?
I have never worried about copyright. My site is a fan site, which I believe
helps to promote Bazmark online. I have always had a disclaimer at the
bottom of the front page of my website and I have always presumed that
if Bazmark, or anyone else, ever had a problem with anything I posted on
my site, they would contact me. However, I have never been contacted
about any copyright issues.
Yes. I am obviously a huge fan myself, and the main reason I maintain my
fan site is because I strongly believe that Baz Luhrmann fans should have
access to a centralised source of online information so that his works are
more widely accessible and appreciated across the Internet. I also hope
that people who are not necessarily fans, but have perhaps watched one
of Baz’s films and are curious to find out more, also access my site and
find useful information.
Baz the Great! has been an influential online resource for many years and
I believe it has helped to promote Bazmark’s projects over the past
decade. My website averages well over 100 visitors a day, but this
increases to several hundred a day during peak times. However, although
I’ve received lots of positive feedback from fellow fans who appreciate my
dedication, I have not received support from Bazmark. I have to be honest
and say that I have always found this to be disheartening. I believe that
Bazmark are aware of my site, and I hope they appreciate what I’ve been
doing, but I’ve never received an official ‘thank you’. Indeed, it is for this
very reason that, shortly after the release of Baz’s next film, I plan to
close down my fan site. Ten years and no official recognition have made
me conclude that, unfortunately, perhaps it is time for me to move on.
Addendum:
Yes, unless you don’t mind your fan site being covered with
advertisements, there is usually a fee when hosting a fan site on a server.
I pay around US$40 a year for an assigned amount of space and to
keep my site ad-free. You also need to buy the rights to use a particular
website address. When I tried to buy bazthegreat.com, it was already
taken, so I bought bazthegreatsite.com instead, and I pay about US$15 a
year to keep this address.
I created the site in late 2001 to honour the career of Catherine Deneuve,
of whom I was a big fan since my teens, and to share all documents
(including interviews) that I had stored over the years.
Currently, I have not updated the site for one year. When I was active, I
spent about one hour per week.
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3. How Cinema Journal
do you find the content you post?
http://framescinemajournal.com
I had stored a number of magazines as they became available. I also
bought some old magazines in the film flea markets, and I made
photocopies of articles in the National Library of France. For news, I
found the information in the press and on the Internet.
I wanted to totally exclude her private life. This is why I only publish
things that Catherine Deneuve has herself said (in interviews), or photos
from public events where photographers are accredited.
5. What role does the fan community play in building what appears
on the site?
The community has not played a major role in building the site, except for
many messages of encouragement that make me very happy. I
nevertheless have relied on fans for:
– Screenshots of movies.
I publish all items with complete references. For photos, I publish them in
very small size (600 pixels) and I withdraw any picture if the author
expresses his disapproval (it happened once). For news photos, I often
rely on photographs taken by professional photographers. I do not
generate any income from the site, and I do not use the content for
commercial purposes.
I think the value of the site lies in its completeness and also in its rigour
(verification, citing sources, etc.). And in its intention to be honest and
respectful. Some developers have said they visited my site before writing
a scenario they wanted to propose to Catherine Deneuve. Journalists and
biographers have also used it for reference.
I designed the site myself (it took me about nine months, devoting 15
hours a week, mainly to scan articles and photos). I stopped the
undertaking due to lack of time, but mostly because the very negative
reactions of Catherine Deneuve (she told me quite violently that she did
not want to be talked about on the Internet!) hurt me and demotivated
me. But I will soon do an update.
Copyright:
Notes:
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