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Cisco DNA Center:

Centralized Management, Automation, and Assurance for IT
Partner/Reseller Version

Proposal for <<client>>

October 2020

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This proposal is being provided by a Cisco authorized reseller utilizing a Cisco solution. Certain technical and other
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Table of Contents
INCREASED DIGITIZATION BRINGS NETWORK CHALLENGES........................................................1
AUTOMATION AND CENTRALIZED MANAGEMENT FOR IT...............................................................1
THE PROPOSED CISCO DNA CENTER ADVANTAGE.............................................................................................2
PROPOSED CISCO DNA CENTER BENEFITS.........................................................................................................3
CUSTOMER CASE STUDY......................................................................................................................................4
CUSTOMER TESTIMONIALS...................................................................................................................................4
PROPOSED CISCO DNA CENTER DETAILS................................................................................................5
CISCO DNA ASSURANCE.....................................................................................................................................5
PROPOSED CISCO DNA CENTER COMPONENTS...................................................................................................6
CISCO CUSTOMER EXPERIENCE OVERVIEW..........................................................................................7
ACCELERATE YOUR SUCCESS..............................................................................................................................7
Business Critical Services...............................................................................................................................7
FINANCING OPTIONS.......................................................................................................................................7
CISCO CAPITAL....................................................................................................................................................7
PRICING................................................................................................................................................................9
APPENDICES........................................................................................................................................................9

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INCREASED DIGITIZATION BRINGS NETWORK CHALLENGES

By 2022, traffic from wireless and mobile devices will account for 71 percent of the total IP traffic. 1 As network
traffic increases, your organization is taking advantage of new opportunities. Employees using multiple devices
are making new business connections offsite and outside of business walls. And through the use of advanced
smartphones, customers can interact with your business anywhere and at any time. While these digital
interactions benefit your organization, new network challenges are emerging.

With the rise of mobility and digitization, IT has to evolve to meet the increasing demands of the network and
its users. As many network functions are manual, managing user access is becoming more complex and prone
to human error. These manual configurations require more resources to maintain the network, but IT budgets
remain static. In addition, network threats are becoming more advanced and persistent. As hackers use
increasingly sophisticated methods, the potential attack surface is expanding, leaving your network vulnerable
to attack. Despite these challenges, your organization depends on its network to achieve new growth. Directing
your network in this environment requires:
 Management simplicity: Onboarding and servicing users can be time consuming. Network automation
and centralized management can reduce downtime.
 Actionable intelligence: A lack of IT and business insights from the network can slow down innovation.
Detailed network analytics can make business decisions easier.
 Increased security: Limited visibility into the network makes it difficult to resolve issues quickly and
reduce security threats. Proactive network monitoring can isolate problems faster.

AUTOMATION AND CENTRALIZED MANAGEMENT FOR IT

<<PartnerName>> is pleased to propose Cisco® Digital Network Architecture (Cisco DNA™) Center, a
centralized management application for your network that simplifies network management and speeds up IT
response. The proposed Cisco DNA Center uses automation to help lower spending, assurance and analytics to
improve network performance, and security to reduce risk. It also manages your end-to-end network across the
campus, branch, WAN, and the cloud.

The proposed Cisco DNA Center helps you prepare for the demands of digitization while taking advantage of
Cisco DNA, also offered by <<PartnerName>>. Cisco DNA offers an open, software-driven platform that
includes integrated tools for network management, virtualization, automation, analytics, and assurance, security,
IoT, and the cloud. With the proposed solution, you can fully automate the network infrastructure based on one
policy across the access network. With proactive analytics, it can predict network performance through machine
learning and correlations to provide actionable business insights. With these features, you will have an intent-

1
Cisco Visual Networking Index: Forecast and Trends, 2017-2022

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based network that is constantly learning and adapting. This automated network will help you save time, lower
IT spending, and give you the ability to devote more resources for future innovation.

The Proposed Cisco DNA Center Advantage

The proposed Cisco DNA Center application runs on the Cisco DNA Center Appliance and serves as the
primary portal for administering Cisco Software-Defined Access (SD-Access) Fabric domains, also offered by
<<PartnerName>>. SD-Access uses advanced analytics to identify and group endpoints or users on your
network, automates group-based access control policies across LAN and WLAN, and segments the network in
order to implement zero-trust security and improve performance. Assurance is a function of Cisco DNA Center
through which the administrator can view the health of the Cisco SD-Access Fabric and all associated
components. If an operational issue arises, Assurance highlights the problem and suggests corrective actions to
help resolve the issue. In addition to helping prepare your network for digitization, the proposed Cisco DNA
Center features:
 Intuitive, automated workflows to design and provision the network infrastructure
 Ability to define user and device profiles and policies
 Capacity to define highly secure user and device access and network segmentation in order to keep
business-critical applications running consistently despite network congestion
 Ability to speedily deploy new software images, including patches while ensuring no adverse effects from
an upgrade
 Device inventory and configuration
 Automatic troubleshooting of the network with guided remediation
 Third-party integration with open REST APIs

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The proposed Cisco DNA Center scans the devices and hosts in your network to build a centralized inventory
database. This allows you to manage your network in a hierarchical fashion by letting you add areas and
buildings on a geospatial map. You can start by defining your sites, then add buildings to sites, and finally add
floors with detailed floor plans to the buildings. In case your organization has Cisco Meraki™ devices on the
network, the automation feature in Cisco DNA Center allows you to discover and integrate those Meraki
devices on the DNA center dashboard.

The proposed Cisco DNA Center also lets the user define profiles, which consist of common network settings
such as device credentials, Dynamic Host Configuration Protocol (DHCP), DNS server, Authentication,
Authorization, and Accounting (AAA) server, IP address pool, etc. Wireless settings such as Service Set
Identifiers (SSIDs) and RF profiles can be created globally and customized at site levels. These profiles form
the basis for network automation.

In addition, the proposed Cisco DNA Center open platform capabilities include the following:
 Intent-based APIs enable business and IT applications such as Assurance, Path Trace, SWIM, etc., to
deliver intent to the network and to procure network analytics and insights for IT and business innovation.
 Process adapters, built on integration APIs, allow integration with other IT and network systems, such as
ITSM, IPAM, etc., to streamline IT operations and processes.
 Domain adapters allow integration with other infrastructure domains such as data center, WAN, and
security to deliver a consistent intent-based infrastructure across the entire IT environment. The first
domains to be integrated with Cisco DNA Center are the Meraki dashboard and Cisco Stealthwatch ®
security analytics system.
 Multivendor Software Development Kits (SDKs) allow management to be extended to third-party vendors’
network devices in order to offer support for diverse environments.

Proposed Cisco DNA Center Benefits

The following table describes how the proposed solution can help you achieve your business objectives. The
Cisco products mentioned are all available through <<PartnerName>>.

Desired Business Outcome How We Can Make It Happen

Simplified network management The proposed Cisco DNA Center uses intuitive workflows and automation,
making it easy to design, provision, and apply policy across your network.
• Manage your enterprise network and save time using a centralized dashboard
• Establish automation across the network for optimized traffic flows while
workflow-based management provides consistency of scale
• Deploy new devices in minutes and eliminate repetitive tasks using Plug and
Play (PnP)
• Perform intent-based network upgrades for image standardization
Increased security The proposed Cisco DNA Center allows you to move from a reactive to a
proactive monitoring system. The application periodically scans the network to
create a “single source of truth” for IT to build network inventory.
• Scalable data collection and reporting enables reactive troubleshooting and
planning
• Encrypted Traffic Analytics (ETA) detects malware, attacks, and other
threats

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Desired Business Outcome How We Can Make It Happen

• Integration with Cisco Stealthwatch and Cisco Umbrella™ provides DNS

protection, detection, and mitigation of threats, even those hidden in
encrypted traffic
• Policy-driven automation reduces downtime and improves security
• Password compliance standards are met with less effort
Actionable business analytics The proposed Cisco DNA Center has the Analytics and Assurance feature that
uses network insights to optimize network performance and deliver an enhanced
user and application experience.
• Data in motion is continuously processed, aggregated, correlated, and
analyzed
• Assurance-enhanced path trace helps visualize the path of an application or
service from the client to the server and provides relevant path analytics and
performance statistics across nodes in the path
• Analytics and business insights into user behavior encourage issue
identification and resolution
• Network Time Travel enables an operator to go back in time up to 14 days
and see the cause of a network issue
Enhanced network segmentation The proposed Cisco DNA Center, with Cisco SD-Access, provides automated,
end-to-end segmentation to separate user, device, and application traffic without
redesigning the network.
• Automates the provisioning of campus fabric overlay and user access policy
• Establishes policies for any user or device with any application across the
network
• Discovers and maps network devices to physical topology with detailed
device-level data

Customer Case Study

Customer Testimonials

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PROPOSED CISCO DNA CENTER DETAILS

The proposed Cisco DNA Center is the controller and analytics platform that provides automation, fabric
provisioning, and policy-based segmentation in the enterprise network. This solution also provides end-to-end
visibility and accurate troubleshooting without compromising on security. And with Cisco DNA Assurance,
also offered by <<PartnerName>>, the proposed solution goes beyond traditional network reporting to provide
actionable and correlated insights. The insights you gather from your network devices can influence your
automation configuration and deployment decisions.

Cisco DNA Assurance

Cisco DNA Assurance helps you get the most from your network by continuously collecting and putting
insights into action. Assurance enables every point on your network to become a sensor. It then gathers and
processes information from your devices, applications, and users in real time to present the data in Cisco DNA
Center. Cisco DNA Assurance is integrated with Cisco DNA Center to provide automation for routine
configuration tasks on network devices. The insights you gather from your network devices, using artificial
intelligence and machine learning, can influence your automation configuration and deployment decisions. If an
operational issue arises, Cisco DNA Assurance highlights the issue and suggests corrective actions to help
resolve it. In addition, Cisco DNA Assurance offers the following benefits:
 Advanced correlation and machine learning algorithms proactively identity outliers that are reported as
issues for remediation.
 Sensors proactively generate synthetic application and network traffic to probe wireless network
performance.
 Recommended remediation options are driven by 30 years of Cisco domain expertise and best practices.
 Integration with automation workflows enables users to quickly remediate the issue.
 Open APIs can be used to integrate data with third-party analytics applications.
 It is built on top of the network data platform designed to scale across the enterprise.

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Proposed Cisco DNA Center Components
With the proposed solution, <<PartnerName>> offers the following components with these features.
Component
Automation and Orchestration
Cisco Identity Services Engine
(ISE)
Cisco DNA Assurance
Cisco DNA Software
<PartnerLogo>
Description
Automation and Orchestration is a central part of Cisco DNA. It delivers
software-defined networking (SDN) to the enterprise branch, campus, and
WAN. The Cisco SD-Access Fabric application provisions the network
underlay and overlay, while the Cisco DNA enterprise policy application is
used to define network segmentation and user policy.
• Grouping and tagging for filtering, policy application, and task execution
• PnP including switch stack support as well as Cisco Catalyst 2960-X and 2960-
XR Series support
• Software image management including image repository enhancements with
separation of image distribution and activation
Cisco ISE unifies and automates secure access control for networks and
resources. This solution provides all-in-one enterprise policy control across
wired, wireless, and VPN access.
• Uses advanced identification technologies to create contextual identities such as
user, device, or location
• Applies policies administered at the point of access, which enforces and
validates security compliance
• Uses Cisco TrustSec® technology to divide your company into operational
security groups
Cisco DNA Assurance brings together a number of open-source technologies
to provide a simple, scalable big data analytics platform. Collecting data from
users, devices, and applications, Analytics uses correlation and context to
proactively identify problems and offer guided remediation to quickly resolve
these issues. By providing visibility into your wireless network, Assurance
helps you assess which business-critical areas need an upgrade to Wi-Fi 6.
• Actionable client health dashboard with an introduction of Sankey charts, near-
real-time client updates, and top access point (AP) analytics on interferers
• Enhanced application experience including multiple exporters in 360-degree
view
• Cisco Mobility Express (ME) support for 200 ME instances per Cisco DNA
Center appliance
Cisco DNA Software, along with Cisco ACI® Software, is a valuable and
flexible way to buy software for the data center, WAN, and access domains. It
helps customers purchase the right software capabilities to address their
business needs.
• Offers greater value to customers with more features at “better-together” pricing
• Reduces complexity, simplifies buying, and provides you with the peace of
mind of software investments that last into the future
• Delivers new business initiatives to your network in less time and with less risk
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CISCO CUSTOMER EXPERIENCE OVERVIEW

Accelerate Your Success
<<PartnerName>> provides access to the Cisco Customer Experience (CX) Success Portfolio, which provides
service offerings designed to help customers like you get to business value faster with your Cisco products and
solutions—at every stage of your lifecycle journey.

Hardware, software, and solution support to help you gain the visibility and insight you need to improve
operational efficiency, resolve problems more quickly. Predictive analytics, automation, and insights you can
use to optimize operational performance, mitigate risk, and accelerate transformation. Expert management of
your infrastructure, applications, and processes to accelerate new technology adoption and time to value.

Connect with the right experience at the right time to realize business value more quickly. Leverage Cisco’s
industry knowledge for help with strategy and planning as well as design, implementation, and adoption. Equip
your team with training and certification resources to develop new skills and enhance technical knowledge.

This, and more. Cisco CX can help you accelerate your path to success.

Business Critical Services

<<PartnerName>> is pleased to offer Cisco Business Critical Services, Cisco’s next generation of optimization
services. They combine Cisco’s unrivaled engineering expertise with integrated analytics and automation to
enable you to predict opportunities, preempt risks, and navigate pivotal technology transitions. These services
can assist in meeting your needs at any stage of your digital transformation journey.

Cisco experts help you ensure a secure, efficient, and agile infrastructure with less risk, while enabling business
growth and increased productivity with actionable insights and expert recommendations on how to align with
best practices as you optimize your technologies. Let Business Critical Services accelerate your IT
transformation and help you realize the high-impact business outcomes you seek.

With this support from the start, you can be better poised for success.

FINANCING OPTIONS
Cisco Capital
The marketplace is changing how organizations acquire and consume technology. More than ever, it is critical
that you have the flexibility to acquire and renew technology assets aligned to your business strategy, while
maintaining predictable budgets.

<<PartnerName>> offers Cisco Capital® financial services which provide a complete financing solution for all
components of the network: hardware or software. Whether you are building a new facility, or upgrading your
existing data center platform, Cisco Capital’s competitive interest rates help lower the cost of migration. With
one financing contract for hardware, software, services and licenses, you get greater transparency of TCO and a
simpler internal cost recovery model. Cisco Capital can assist when acquiring the proposed Cisco DNA
Software solutions with affordable, flexible financing products that can lower the total solution cost with
available trade-in options on hardware

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Make the most out of your IT budget. Cisco Capital’s flexible and innovative payment solutions make it easier
for you to grow your business and go to market faster with Cisco technologies. Cisco Capital is:

 Flexible: Whether consumption models or pay-as-you go, it offers more payment options to drive your
business outcomes.

 Innovative: Cisco’s adaptable solutions offer new ways to consume and deliver digital transformation and
stay up to date with technology.

 Agile: Get the technology you need to quickly adapt to market dynamics, make faster decisions and boost
ROI.

 Customized: Get customized terms up to five years with leasing or financing options, as well as payment
deferrals to help align to budget cycles and ROI goals.

 Competitive: Cisco offers aggressive residuals on Cisco hardware that can lower your overall solution cost
and below-market rates for Cisco subscription-based services.

For more information, please visit: www.cisco.com/go/financing

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PRICING
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APPENDICES
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or remove this section as appropriate.>

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