FALL 2022
STRATEGIC MANAGEMENT (MGT603)
SOLUTION FILE
Due Date: 5th December 2022
Total Marks: 10
Topic: Effective Mission Statements
Note: The answers to parts 1 and 2 must be from the mission statements of the
respective institutes. DO NOT answer in simple Yes or NO!
1. Mission Statement of QU (4 Marks)
Quaid-e-Azam University
Questions
a. Customers: Who are the institute's
customers?
b. Products or services: What are the institute's
major products or services?
c. Markets: Geographically, where does the
institute compete?
d. Technology: Is the institute technologically
current?
e. Concern for survival, growth, and
profitability: Is the institute committed to
growth and financial soundness?
f. Philosophy: What are the basic beliefs,
values, aspirations, and ethical priorities of the
institute?
g. Self-concept: What is the institute's
distinctive competence or major competitive
advantage?
Answers
Students are the customers of the institute.
Institute's major products or services are
“Academic Excellence and Teaching
Services”.
Geographically, the institute compete
countrywide professionally as well as
intellectually.
At present, institute is technologically
research oriented.
Yes, the institute is ensuring and supporting
faculty and staff to continue their professional
and intellectual development. The
development is obvious a financially sound.
The basic beliefs of the institute is that it is
research oriented, the teaching knowledge
that will meet the need of the society,
professionally intellectually development
and create harmony between the people.
Creative harmony between people brings
them together at equalness countrywide.
 h. Concern for public image: Is the institute
responsive to social, community, and
environmental concerns?
i. Concern for employees: Are employees a
valuable asset of the institute?
2. Mission Statement of IUB (4 Marks)
Islamia University of Bhawalpur
a. Customers: Who are the institute's
customers?
b. Products or services: What are the institute's
major products or services?
c. Markets: Geographically, where does the
institute compete?
d. Technology: Is the institute technologically
current?
e. Concern for survival, growth, and
profitability: Is the institute committed to
growth and financial soundness?
f. Philosophy: What are the basic beliefs,
values, aspirations, and ethical priorities of the
institute?
g. Self-concept: What is the institute's
distinctive competence or major competitive
advantage?
h. Concern for public image: Is the institute
responsive to social, community, and
environmental concerns?
i. Concern for employees: Are employees a
valuable asset of the institute?
Yes, the institute shows responsiveness to
social community and environment as the
meet the need of social community.
Employees are an actual valuable asset of
an institute because the faculty and the
staff are the reason of the development of
any institute.
Students are the customers of the institute
Academic and research programs are the
major product and services.
Geographically, communitywide the
institute is competing.
At current the institute is establishing, as
well as sustaining an environment
conducive to research and innovation.
Community engagement activities shows
that it is committed growth and financially
sound.
The basic belief is to produce and
intellectual capital of high socioeconomic
value through conduct of top quality
academic and research programs.
Capital of high socioeconomic value as
well as community engagement activities.
Community engagement activities shows
its responsive to social community and
environment.
Yes, its conducive to teaching, research
and innovation.
3. Evaluation of Mission Statements (2 Marks)

Answer: The mission statement of IUB is better than the mission statement of QU because
IUB focused on community engagement activities with innovation and research and
conducive teaching methodology that meet the market need in this way they can achieve their
goal of produce and intellectual capital of high socioeconomic value.