FREE ACCOUNT

What is cluster sampling?

Cluster sampling is a probability sampling
technique where researchers divide the
population into multiple groups (clusters) for
research. Researchers then select random
groups with a simple random or systematic
random sampling technique for data collection
and data analysis.

Select your respondents

Example: A researcher wants to conduct a study

to judge the performance of sophomore’s in
business education across the U.S. It is
impossible to conduct a research study that
involves a student in every university. Instead, by
using cluster sampling, the researcher can club
the universities from each city into one cluster.